Move your generative AI projects from proof of concept to production. In this interactive session, you’ll learn how to automate key AI lifecycle processes—evaluation, serving, and RAG—to accelerate your real-world impact. Get hands-on advice from innovative startups and gain practical strategies for streamlining workflows and boosting performance.

Learn how LG AI Research uses Google Cloud AI Hypercomputer to build their EXAONE family of LLMs and innovative Agentic AI experiences based the models. EXAONE 3.5, class of bilingual models that can learn and understand both Korean and English, recorded world-class performance in Korean. The collaboration between LG AI Research and Google Cloud enabled LG to significantly enhance model performance, reduce inference time, and improve resource efficiency through Google Cloud's easy-to-use scalable infrastructure

Join Aledade and Glean to discover how organizations can evolve from AI-curious to AI-centric. Learn how Aledade leveraged Glean's platform to navigate the AI maturity curve, moving beyond fragmented AI implementations to a cohesive strategy that drives measurable business outcomes. This session reveals practical steps for developing AI-centric employees, implementing centralized AI infrastructure, and maximizing ROI while avoiding the "AI tax" of disconnected solutions.

This Session is hosted by a Google Cloud Next Sponsor.
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Spoiler alert: you can’t! But, there are some new approaches to teaming, measurement tracking, and technology that modern data teams are applying, changing their reputation in the organization from a cost center to a strategic value-add. We’ll share how Hex customers are revolutionizing the data field, explore the evolving impact of AI on data, and provide honest, actionable insights for data leaders, practitioners, and executives.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This hands-on lab introduces Gemini 2.0 Flash, the powerful new multimodal AI model from Google DeepMind, available through the Gemini API in Vertex AI. You'll explore its significantly improved speed, performance, and quality while learning to leverage its capabilities for tasks like text and code generation, multimodal data processing, and function calling. The lab also covers advanced features such as asynchronous methods, system instructions, controlled generation, safety settings, grounding with Google Search, and token counting.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Build a multimodal search engine with Gemini and Vertex AI. This hands-on lab demonstrates Retrieval Augmented Generation (RAG) to query documents containing text and images. Learn to extract metadata, generate embeddings, and search using text or image queries.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover how leading manufacturing companies are leveraging AI to transform employee experience and drive productivity with AI-enabled workflows and assistants. Learn about the evolution of these tools, the positive user feedback they received, and further possibilities around image and code generation. This session will provide a compelling look at how AI can revolutionize large enterprises, with practical insights into implementation and future possibilities.

Discover how to transition from legacy, siloed systems to a unified, scalable, and insights-driven data platform on GCP. This session will cover best practices for data migration, overcoming common challenges, and integrating SaaS and third-party solutions using key Google Cloud services like BigQuery, Data Fusion, Cloud Storage, Application Integration, Cloud Run, Cloud Build, and Artifact Registry.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session provides a Google thought-leadership perspective on the importance of product-led growth for all organizations and how it can complement and accelerate sales-driven strategies. We’ll explain how we’ve scaled software-as-a-service (SaaS) product-led growth principles to Google Cloud, and we’ll illustrate how Google Cloud can be the ideal partner for creating, analyzing, and optimizing product-led growth efforts to drive incremental revenue without increasing sales head count.

Learn how to leverage Google Cloud's cutting-edge AI models to rapidly develop solutions for critical healthcare challenges. Gain practical skills and empower your startup to revolutionize diagnostics, drug discovery, and personalized treatment. This session provides the skills and confidence to build impactful AI solutions and tackle real-world biotech challenges.

Cross-Cloud Network, built on Google’s planet-scale network, has transformed how organizations connect and secure workloads, users, and data across hybrid and multicloud networks. It simplifies complexity, strengthens security, and helps deliver faster business outcomes. Join this session to learn about new innovations in 2025 with the Cross-Cloud Network that allow you to secure and optimize AI and machine learning (ML) workloads, connect global enterprises, expand network security to cover all threat vectors as you connect distributed multicloud apps, and deliver web and media workloads.

Unleash the power of AI-driven analytics with Gemini and BigQuery. Learn how to uncover trends, automate complex queries, and make smarter decisions. Explore real-world examples from industry leaders using AI to extract insights from unstructured data like text, images, and audio to streamline operations and unlock growth.

Often, cloud risks fly under the radar because organizations don’t know they have sensitive data lurking in their environment. This creates a treasure trove for attackers, particularly when it comes to high-value AI training data. In this talk, we’ll discuss how sensitive data discovery and content understanding can help reduce security and privacy risks, safeguard AI development and deployment, and drive business momentum – especially in analytics and AI.

The modern data landscape is exploding with complexity. This session explores AI-first capabilities in BigQuery to simplify the discovery, preparation, and management of data. Learn about BigQuery Studio, BigQuery data canvas, and BigQuery data preparation for data science workloads. Discover how to connect and unify data from various sources for deeper insights and better business outcomes, with examples from Standard Industries, and how to prepare data for analytics and insights with AI-first data tools

Learn how Oracle Multicloud enables enterprise customers with best practices and use cases to seamlessly integrate, build, and operate across clouds by running Oracle Database on Google Cloud. This session showcases how you can extend your Oracle Database and Google Cloud investments and gain insights into architecture patterns, database migration strategies, performance tuning, and cost optimization techniques.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover groundbreaking AI innovations in our breakout session featuring experts from Cognizant, Google, Northumbrian Water, and Stena AB. Learn how AI models are revolutionizing the approach to addressing business challenges and environmental concerns. Examples will cover solutions to detect water health using satellite imagery and AI agents transforming the shipping industry's contract decisions to reduce idle time. Join us for an insightful discussion on how these cutting-edge advancements in AI technology are providing a competitive edge.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Bigtable has been a core piece of application infrastructure for Google and companies such as Snap, Spotify, and many other massive platforms for over 20 years. In this session, we’ll discuss the fundamental changes to Bigtable processing capabilities made available via SQL that will let you bring more data transformations directly into Bigtable – enabling extract, load, and transform (ELT) capabilities taking advantage of Bigtable’s flexible schema to achieve increased data freshness – and that will reduce the time and costs of running other data processing services to prepare data for your real-time application.

UKG is revolutionizing workforce management with AI agents and retrieval-augmented generation (RAG) systems. Join this session for a deep dive into how UKG, Google Cloud, and MongoDB collaborated to orchestrate enterprise data and put it to use powering intelligent, context-aware AI solutions that shape the future of work.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI is revolutionizing contact centers, but the gap between AI leaders and laggards isn't just about technology—it's about a fundamental shift in customer loyalty. In this Spotlight, Dialpad and Google leadership will discuss the five AI adoption strategies separating industry champions from the rest. Top performers leverage industry-specific models and micro-data intelligence to advance business outcomes. But here's the twist: humans are the multiplier. Discover how leading organizations are rewriting the rules of human-AI collaboration, ensuring AI augments—not replaces—their workforce. Join us for an insightful discussion and live demo of market-shifting AI innovations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Cut through the AI hype. This panel of executive thought leaders from some of the world’s most respected healthcare institutions reveals the truth about how AI is really working in healthcare. They’ll share real-world results offering invaluable insights into the practical application of AI in patient care and provider satisfaction. We’ll explore what AI solutions are being used right now, what challenges have been overcome, and how AI is demonstrably improving patient outcomes, operational efficiency, and provider experiences.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI is transforming software development, but not always for the better. The 2024 DORA report reveals that AI adoption resulted in a 7.2% regression of delivery stability for software, highlighting the industry's overemphasis on velocity. This session will explain how to flip the script on AI’s role in software development, and drive better development and delivery outcomes with new innovations from Google Cloud and beyond, freeing developers to focus on customer value.

Agentic AI is poised to revolutionize how marketing & data teams unite to fuel revenue growth in 2025 and beyond. Join this session to discover how marketers can leverage AI agents applied directly to Google Cloud BigQuery to suggest, build, and execute campaigns that compound over time. You’ll learn how GrowthLoop’s marketing activation solution, built on Google Cloud BigQuery, leverages Agentic AI to automate campaign launches, accelerate experimentation, and deliver hyper-personalized experiences at scale.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

In this session, we’ll bust AI myths and showcase how easy it can be to implement AI solutions. Learn how Google Cloud’s generative AI solutions help small IT teams automate customer service tasks, personalize interactions, and improve overall efficiency. Learn from current Google Cloud partners and customers about how they approach building agents to empower growth and supercharge experiences for their customers.