Unlock the full potential of your data with the power of AI. This session explores how Google Cloud’s latest advancements in AI are transforming business intelligence, empowering you to gain deeper insights, make faster decisions, and drive innovation. We’ll dive into trusted insights with BigQuery and AI, the power of the Looker semantic layer, and how Google Cloud’s AI-powered business intelligence (BI) solutions can help you transform your data into actionable intelligence and drive business success.

Learn how AI is driving breakthroughs in biotech, from drug discovery to personalized medicine. Explore inspiring success stories from trailblazing biotech founders leveraging AI to accelerate research, improve diagnostics, and develop innovative treatments.

Gemini 2.0, the latest foundational model released by Google DeepMind, offers improved performance, real-time interactions support, text-to-image and text-to-audio generations, Google Search grounding, and reasoning – all under a unified SDK that allows you to flawlessly navigate from the Gemini API to Vertex AI. In this talk, you’ll learn about the newest Gemini 2.0 capabilities, how to accelerate your prototyping, and guidelines to deploy your solutions from a single API to more complex pipelines.

Lloyds Banking Group and TCS share their insights on the adoption of enterprise AI, while leveraging the power of cloud computing. Discover the key imperatives, risks, strategies, and challenges in scaling AI and navigating the future through this interactive discussion.

This Session is hosted by a Google Cloud Next Sponsor.
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This session dives into the world of on-demand Apache Spark on Google Cloud. We explore its native integration with BigQuery, its new capabilities and the benefits of using Spark for AI and machine learning (ML) workloads. We’ll discuss why Spark is a good choice for large-scale data processing, distributed training, and distributed inferencing. We’ll learn from Trivago about how they leveraged the Spark and BigQuery together to simplify their AI and ML workflows.

Join senior cloud and AI leaders from PwC and Google Cloud as they share their insights on the power of AI in shaping enterprises in the agentic AI era. Discover how agentic AI can be harnessed across industries to enhance decision-making, streamline operations, and unlock new growth opportunities. Learn about the essential strategies and organizational shifts needed to successfully scale AI from pilot to production in 2025, and uncover key trends and best practices that will drive impactful and differentiated value creation.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Discover how to revolutionize business operations with expert agents built on Google Agentspace. This session explores how Liberty Blume, the professional services arm of multinational telecommunications company Liberty Global, is developing agents to streamline end-to-end operational processes like procurement, supporting activities like supplier selection and spend analysis. Hear how Agentspace empowers employee adoption of AI at scale through a single unified platform.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Google Cloud and Rakuten Cloud are developing a joint solution empowered by AI to tame the stateful edge across several industries. Learn how our joint offering integrating Rakuten Cloud-Native Storage with GDC is transforming edge deployments where issues such as data sovereignty, network uptime, latency and compliance are paramount. We will also discuss a customer use case of integrating cloud-native storage with GDC Edge to meet the needs of mission-critical stateful applications across an organization with thousands of locations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

In today's rapidly evolving digital landscape, modernizing mainframe systems is crucial for maintaining competitive advantage. This joint solution explores the transformative potential of migrating data warehouse extracts to Google Cloud Platform (GCP) and BigQuery. Utilizing the flexible framework built, organizations can achieve a flexible, integrated solution that accelerates time to market, ensures accurate and timely real-time data for reporting and advanced analytics, and provides self-service access. This digital transformation not only empowers stakeholders with enhanced capabilities but also significantly improves the overall customer experience.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

How will you deliver store and factory floor analytics, shrink reduction, fast transactions, quality control, and staff empowerment? AI models, AI optimized cloud infrastructure, and edge hardware are unlocking new opportunities to build, deploy, and scale use cases that transform the way that customers experience your brand. Join the experts from Google Cloud as we explore the modern retail store and factory floor, engage with an interactive demo, and discuss the art of possible in a moderated panel.

Learn how leading startups build transformative AI solutions with Vertex AI. Gain behind-the-scenes insights, practical strategies, and actionable takeaways to fuel your innovation using Google Cloud’s open ecosystem of models and APIs.

Hear how GigaOM, a leading technology analyst firm partnered with Pythian to leverage Google's Gemini AI model showcasing its transformative potential. Learn how GigaOM enabled advanced question-answering on GigaOM’s reports, enhancing user engagement and insight accessibility, while eliminating manual analysis. Howard and Paul will share the prompt engineering, data integration and rigorous testing techniques that led to contextually relevant and accurate responses, providing clients with rapid, self-serve access to valuable insights.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Double your output without doubling your workload. Learn how to build AI agents to automate repetitive tasks, streamline workflows, and free up time so you can focus on strategic initiatives. Discover practical implementation strategies and gain insights from real-world success stories.

Leveraging real-time data in AI and machine learning (ML) can give you a competitive edge. This session explores how Shopify and Palo Alto Networks leverage real-time data and AI with BigQuery and Dataflow ML to transform customer experiences and drive innovation. Discover how these companies collect, process, and analyze real-time data to achieve significant business outcomes, and learn how to apply similar strategies in your organization.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

As AI reshapes the way we think about trust and security, GitHub is leading the charge in transforming application security. Join Brittany O’Shea, GitHub Sr. Director of Product Management, as she showcases how AI-driven advancements are revolutionizing detection, prevention, and remediation. Discover how these innovations empower developers to build secure, high-quality software by embedding security as a default, dramatically improving the nature of application security for the better.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Stop struggling to unlock the transformative power of AI. This session flips the script, revealing how your existing Kubernetes expertise is your greatest advantage. We'll demonstrate how Google Kubernetes Engine (GKE) provides the foundation for building scalable, custom AI platforms - empowering you to take control of your AI strategy. Forget starting from scratch; leverage existing skills to architect and deploy AI solutions for your unique needs. Discover how industry leaders like Spotify are harnessing GKE to fuel responsible innovation, and gain the insights to transform your Kubernetes knowledge into your ultimate AI superpower.

This session demonstrates how BigQuery ML connects all your data to cutting-edge AI using familiar SQL. Learn practical steps to build, train, and deploy machine learning (ML) models for predictive analytics directly in BigQuery while minimizing complexity and data movement. Discover ways to perform tasks such as sentiment analysis, audio transcription, and document classification with the latest models from Gemini, Claude, Llama, and others directly in BigQuery without the need for advanced Python or specialized ML skills.

Applications of the future require a database that transcends historical paradigms. They require advanced in-database capabilities like Graph RAG, vector and full-text search without compromising on critical database properties of compliance, scale, and availability. In this talk, you'll learn how Spanner's native search and interoperable multi-model capabilities enable your developers to build intelligent, global applications on a single, zero-ETL (extract, transform, and load) data platform.

Companies in the fiercely competitive gaming landscape face constant pressure to create engaging and ever-evolving player experiences. Generative AI can help game developers craft more dynamic, personalized gameplay while reducing time to market. Major game studios are leveraging Google Cloud’s cutting-edge AI capabilities to create immersive player experiences, personalized chatbots, dynamic character interactions, and user-generated content. We’ll show you how you can use Google Kubernetes Engine to easily integrate gen AI with game servers.

Hear how generative media is enabling organizations to uplevel their content workflows and provide new and exciting features at scale. With Imagen and Veo integration, users of all skill levels are producing high quality visuals in a fraction of the time. Learn from companies L’Oreal and Honor on how their enterprises have provided access to AI-powered creative tools to their employees and customers and have delivered real business impact as a result.