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Event

Superweek 2018

2018-02-01 Superweek Visit website ↗

Activities tracked

1

Superweek 2018 - Analytics conference in Hungary

Filtering by: Krista Seiden ×

Top Topics

Analytics 19 Marketing 11 AI/ML 6 GDPR/CCPA 3 Microsoft 2 CRM 2 Google Analytics 2 Cloud Computing 2 Data Collection 1 Data Lake 1 DataViz 1 GCP 1 IBM 1 KPI 1 NLP 1

Top Speakers

Doug Hall 2 Matt Gershoff 2 Aurélie Pols 2 Charles Farina 2 Moe Kiss 2 Prolet Miteva 2 Steen Rasmussen 1 Julien Coquet 1 Tim Wilson 1 Daniel Waisberg 1 Peter O'Neill 1 Krista Seiden 1

Sessions & talks

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MEASUREMENT FOR GROWTH

2018-02-01
talk
Krista Seiden (/ Google Analytics)
Marketing

Growth marketing has been all the rage, but what is it? Is it new age optimizers looking for a fancy title? Marketers spinning their services in a new way? A buzzword for a game of bingo? User lifecycle marketing? In this session, Krista walks you through what Growth Marketing is, why it's important, how it's different, how we can all do it, and most importantly, how measurement works for growth.