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Event

Superweek 2018

2018-02-01 Superweek Visit website ↗

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Superweek 2018 - Analytics conference in Hungary

Filtering by: Peter O'Neill ×

Top Topics

Analytics 19 Marketing 11 AI/ML 6 GDPR/CCPA 3 Microsoft 2 CRM 2 Google Analytics 2 Cloud Computing 2 Data Collection 1 Data Lake 1 DataViz 1 GCP 1 IBM 1 KPI 1 NLP 1

Top Speakers

Doug Hall 2 Matt Gershoff 2 Aurélie Pols 2 Charles Farina 2 Moe Kiss 2 Prolet Miteva 2 Steen Rasmussen 1 Julien Coquet 1 Tim Wilson 1 Daniel Waisberg 1 Peter O'Neill 1 Krista Seiden 1

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LET’S TALK ABOUT ATTRIBUTION

2018-02-01
talk
Peter O'Neill (L3Analytics, UK)
Marketing

All attribution models are wrong, but some are useful. Except for Data Driven Attribution models of course which just might be right. Correct? Or not? Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.