While there is a lot of enthusiasm around Generative AI, manufacturers have to consider the foundational elements needed to successfully integrate new business models and technologies into their enterprise businesses. Join this session to hear what we have learned about AI success. A customer expert panel will share how they have successfully leveraged Google Cloud AI and discuss several AI-driven manufacturing use cases to inspire you and your team.

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Generative AI has the potential to transform retail experiences, both digital and in-store. The intersection of AI and edge is enabling a whole new-set of store experiences. In this session, we will feature senior executives from customers at the forefront of this transformation share their perspectives and learnings.

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Generative AI has the potential to transform the way we live, work, bank, and invest. In this session, we will share Google Cloud's perspective and specific use cases that can boost productivity and operational efficiency in financial services. The session will also feature customer success stories and a discussion with industry executives at the forefront of using generative AI.

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Join industry leaders at the forefront of generative AI to explore its transformative potential in healthcare and life sciences. In this session, you’ll hear firsthand from executives who are driving this generative AI revolution. Gain insights into real-world implementations through the exploration of successful use cases, and discussion around the ethical considerations and future horizons of this transformative technology.

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Audiences are consuming more content than any before, but competition for their attention is fierce. Learn how industry leaders are using technologies – AI, cloud, and more – to create and serve experiences that stand out. Join our expert panel as they discuss the challenges of today's media landscape and share how you can push boundaries to reach new players.

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With Google’s new family of state-of-the-art, lightweight, and easy-to-use open models, Google Cloud is the best place to create great AI-powered experiences. In this talk, we will go over how to leverage Gemma's model's full potential with Vertex AI and Google Kubernetes Engine, including optimized performance on Google Cloud TPUs and GPUs, and show how they can easily be used and empower your team to succeed.

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Artificial intelligence (AI) is rapidly advancing, and it’s important that effective security and privacy strategies evolve along with it. To support this evolution, Google Cloud introduced the Secure AI Framework (SAIF). Join us to learn why SAIF offers a practical approach to addressing the concerns that are top of mind for security and privacy professionals like you, and how to implement it.

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As organizations increasingly adopt cloud technologies, threat actors have adapted their tactics to exploit vulnerabilities within cloud environments. This threat briefing explores the methods employed by malicious actors to compromise cloud services, including the exploitation of misconfigurations, weaknesses in identity and access management, and shared resources. Attendees will learn how the threat landscape is shifting and how to be more proactive by understanding how the tactics, techniques, and procedures are evolving.

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The future of cloud computing is shifting to private, encrypted services where people can be confident that their workloads stay verifiably isolated and protected. Explore the latest advances in confidential computing and confidential accelerators, and how they can be used to not only preserve your data confidentiality, but to free it for secure collaboration across teams, companies, and borders. You’ll see demos focusing on providing holistic data confidentiality and AI/ML model protection. Welcome to the future of secure data freedom!

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Navigating OAuth, OIDC, SAML, or any of the myriad technologies and processes around using Google accounts and APIs can be daunting, and if you feel this way you're not alone. In this session, we'll help you understand and navigate the landscape of authentication and authorization related technologies Google Workspace developers most often encounter.

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Ashish Vaswani is the CEO and Co-founder of Essential AI and Niki Parmar is the CTO and Co-founder of Essential AI. They are Google Brain Xooglers and the authors of the groundbreaking paper “Attention Is All You Need.”

Join us to learn from Ashish and Niki on their transformative journey from Google Brain to Essential AI.

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Do you have many more requests to fund Generative AI investments than available funds, and struggle to assess the business impact? Learn how one of the world's largest cyber security firms took on this challenge to accelerate business value realization with this transformative technology. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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There is tremendous excitement around the potential of generative AI in the practice of medicine. But just as important to the technology is the manner in which it leverages trusted and authoritative content. Come learn how industry leaders such as Mayo Clinic and HCA are leveraging Vertex AI Search and Cloud Healthcare infrastructure to improve access to medical information and to build solutions that benefit patients, physicians, and medical researchers.

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Discover how government agencies are leveraging AI to break down communication barriers, enhance accessibility, and deliver highly personalized services to their communities in real time. Explore how Document AI, Translation AI, and Google Workspace are ensuring equitable access to critical information and services, regardless of language proficiency. Learn best practices for building trust and fostering closer citizen-government relationships through AI-driven tools and technologies.

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Join us to learn how apree health successfully navigated a zero-downtime migration of a complex healthcare tech platform to Google Cloud from private data centers. The decision to go all-in on Google Cloud and Google Workspace simplified the implementation, increased efficiency, and enhanced security. We'll share the challenges we encountered, the many lessons learned, and the positive outcomes we've achieved.

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The best way to fix security issues is to prevent them in the first place. Join this technical session and learn how to protect cloud workloads with new security posture controls that define and monitor operating guardrails, and new infrastructure as code (IaC) scanning that can identify security gaps before cloud environments go live. Learn how Lloyds Banking Group meets stringent governance and compliance requirements with Security Command Center, while supporting accelerated change.

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As more organizations adopt open database standards, they need easy-to-use, high-performance migration tools, especially for heterogeneous migrations. In this session, we will focus on how Database Migration Service (DMS) is revolutionizing migrations from Oracle to AlloyDB for PostgreSQL. With a unique set of capabilities, DMS is harnessing the power of AI to accelerate these migrations and to improve developer productivity with last-mile code conversion and code explainability.

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Generative AI can redefine the way people create, communicate, collaborate and get things done. When you leverage powerful AI tools right within the apps you use daily, it's like suddenly having access to a team of experts in research, writing, graphics and organization who can help you reach for goals you thought impossible. Join this session to hear from Google Workspace customers and learn how the new era of Generative AI can help you outdo yourself and thrive in a new era of work - whether you work in a small business, a startup or a major multinational corporation.

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Financial services and tech companies are racing to tap into the benefits of tokenization. Whether it’s the potential for instant settlement or the ability to create new financial markets around previously illiquid assets, it's clear that this emerging technology offers far more than speculative opportunities for investment. Tokenization promises not only to provide new markets around alternative assets, but also carries with it the potential to rethink capital market structures when it comes to the trading of securities and commodities. Our panelists will talk about the next big opportunities for technology providers and financial firms to tap into the potential of tokenized assets.

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This session explores new features of Serverless Spark and its integration with BigQuery. Discover how to harness the strengths of BigQuery with generative AI and open-source tools for flexible, powerful data processing and AI model development. With Spark in BigQuery, you'll benefit from:

Rapid Spark development in BigQuery's secure, scalable environment Flexible data processing: Choose local execution, Spark, or BigQuery *Streamlined Spark workflows with BigQuery's workflow orchestration

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Wrangle your API ecosystem into a unified landscape with Apigee API Hub. In this session, we’ll show how API Hub can help you: - Uncover a comprehensive inventory of all your APIs, regardless of their location or provider, shattering siloed visibility. - Foster collaboration and governance with a single, unified view of API usage across your organization, empowering teams to make informed decisions. - Fuel innovation with better API discoverability and reusability.

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In today's dynamic landscape, organizations are developing applications and running workloads in hybrid/multicloud environments while adding generative AI. With complex networks and security policies, organizations need to simplify and build modern networks that deliver the performance, security, and operational efficiency to empower developers and operations while reducing costs. Join this session where we will share key networking innovations, design guidelines, demos, and case studies from our customers.

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Join this session to learn the latest innovations for BigQuery to support all data, be it structured or unstructured, across multiple and open data formats, and cross-clouds; all workloads, be they Cloud SQL, Spark, or Python; and built-in AI, to supercharge the work of data teams and unlock generative AI across new use cases. Learn how you can take advantage of BigQuery, a single, unified data platform that combines capabilities including data processing, streaming, and governance.

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Learn what’s new with Memorystore, including a deep dive into its latest generative AI launches and integrations. Dig into the latest Google Cloud Next launch announcements and how top customers are leveraging Memorystore for Redis Cluster for its speed, reliability, and ease of use. Discover how zero-downtime scaling (both in and out) can empower developers to start small and scale out as their applications grow – always ensuring reliability and performance for their most critical workloads.

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In this mini course, you will be introduced to the Grounding in Vertex AI Search and Conversation. Grounding lets you use language models to generate content grounded in your own data corpus. This capability lets the model access information that goes beyond its training data. By linking to designated data stores within Vertex AI Search, the grounded model can produce more accurate and relevant responses.

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