Marketing teams struggle with ‘dirty data’ — incomplete, inconsistent, and inaccurate information that limits campaign effectiveness and reduces the accuracy of AI agents. Our AI-powered marketing data management platform, built on Databricks, solves this with anomaly detection, ML-driven transformations and the built-in Acxiom Referential Real ID Graph with Data Hygiene.We’ll showcase how Delta Lake, Unity Catalog and Lakeflow Declarative Pipelines power our multi-tenant architecture, enabling secure governance and 75% faster data processing. Our privacy-first design ensures compliance with GDPR, CCPA and HIPAA through role-based access, encryption key management and fine-grained data controls.Join us for a live demo and Q&A, where we’ll share real-world results and lessons learned in building a scalable, AI-driven marketing data solution with Databricks.

Generative AI is changing the game, unlocking significant value across the communication service provider (CSP) value chain, and changing how CSPs and their customers interact with technology. Generative AI is enabling new monetization, network, and customer experience models. In this session we will share how Google Cloud is helping CSPs become an AI-driven Telecom. We will share how our CSPs customers are implementing gen AI to improve online self service, increase effectiveness of agent assisted interactions, create optimized next best offers, automate network operations, and ensure data security and compliance at scale.

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Discover the cutting-edge technologies and strategic advancements with Google Distributed Cloud's (GDC) 2024 roadmap. GDC's latest innovations will empower your organization to accelerate digital transformation, optimize operations, and gain a competitive advantage. Explore new features that enhance data management, drive AI-powered insights, and strengthen security across distributed cloud environments. A valuable roadmap for business leaders, IT decision-makers, and technology professionals seeking to leverage the full potential of GDC in 2024.

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In "Effortless App Development with Oracle Visual Builder," you will explore how to quickly design, develop, and deploy robust web and mobile applications using Oracle Visual Builder's intuitive drag-and-drop features. This book equips you with the know-how to simplify application development tasks, making it perfect for professionals looking to boost productivity. What this Book will help me do Master the core architecture and features of Oracle Visual Builder to develop real-world applications effectively. Learn to create, manage, and leverage business objects and connect to various SaaS APIs within your applications. Build scalable and secure web and mobile applications using practical examples and clear implementation guidelines. Discover best practices for application lifecycle management, debugging, and troubleshooting VB applications. Extend Oracle and non-Oracle SaaS applications through hands-on knowledge tailored to real-world scenarios. Author(s) None Jain is an experienced developer and technical writer specializing in Oracle Visual Builder and cloud-based application development. With years of hands-on experience building and deploying cloud applications, they bring expertise and a practical approach to education. Their engaging writing style focuses on enabling readers to learn and apply new skills confidently. Who is it for? This book is perfectly suited for developers, UI designers, and IT professionals who want to master Oracle Visual Builder for developing web and mobile applications. If you already have experience with technologies like JavaScript, UI frameworks, and REST APIs, and seek to create intuitive applications using a simplified interface, this book is for you. Whether you're in the early stages of learning VB or looking to refine your skills, this book serves as a valuable guide.