In this presentation, Daniel will discuss ways to use Search data effectively and at scale. He’ll give an introduction on the data available today, and go on to talk about Search Console bulk data exports; from product decisions to best practices when exporting, analyzing and visualizing the data. Daniel will also talk about challenges (and tips) related to using data effectively.

In this presentation, Daniel will discuss two different aspects of his day-to-day work: making data available at scale & analyzing Google Search data. He'll show examples on how to build data products from conception to launch, and how to make sense of Search data through visualization cues.

In this presentation you will learn what are rich results, how you can implement them on your website and why you should be using them. In addition, and here's the fun part, Daniel will talk about how to understand the data provided by Search Console and make it actionable, from setting the right priorities to implementing and validating your fixes.

In this presentation Daniel will discuss how analysts are constantly working on translating information, from emails to data and more. He will talk about examples from his day-to-day data work, showing how he deals with translating them into a language analysts can understand better.

In this presentation, Daniel will talk about data visualization techniques to effectively uncover insights and communicate data. He will talk about charts best practices, types of visualization for different purposes, and some design principles.

At Superweek we all love data. Some of us analyze marketing campaigns and some analyze SEO; some play with statistics and some play with visual tools; some discuss ethical challenges and some ask technical questions. But we all love data and believe it can help other people. In this presentation I will discuss why and how we should use our love and skills to make an impact not just on businesses but also in our communities and society in general.

A single data point is'n?t all that useful for understanding how something works, but neither is a big pile of stats. Context is the key to making metrics actionable, it will turn numbers into something more. In this talk, Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.

Get a complete view of your customers and make your marketing analysis more meaningful How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Explains proven techniques and best practices for collecting clean and accurate information from the start Shows you how to import your organization's marketing and customer data into Google Analytics Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.