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Jacob Matson

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Jacob Matson

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Dev Advocate MotherDuck

Jacob Matson is a Developer Advocate at MotherDuck, a cloud data warehouse built on DuckDB, and an amateur sports data scientist. He led Funko’s direct-to-consumer e-commerce launches, including Marvel Collector Corps and the Funko Shop, helping the business reach a $30M run rate and supporting its 2017 IPO, with licenses such as Star Wars, DC Comics, and Disney. He previously held roles at RoamBI (acquired by SAP) and Verimatrix (acquired by Inside Secure). Outside of work, he enjoys time with his wife Kristen and their two children, Olivia and Patrick, in Everett, Washington.

Bio from: Small Data SF 2025

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The lakehouse promised to unify our data, but popular formats can feel bloated and hard to use for most real-world workloads. If you've ever felt that the complexity and operational overhead of "Big Data" tools are overkill, you're not alone. What if your lakehouse could be simple, fast, and maybe even a little fun? Enter DuckLake , the native lakehouse format, managed on MotherDuck. It delivers the powerful features you need like ACID transactions, time travel, and schema evolution without the heavyweight baggage. This approach truly makes massive data sets feel like Small Data. This workshop is a practical, step-by-step walkthrough for the data practitioner. We'll get straight to the point and show you how to build a fully functional, serverless lakehouse from scratch. You will learn: The Architecture: We’ll explore how DuckLake's design choices make it fundamentally simpler and faster for analytical queries compared to its JVM-based cousins. The Workflow: Through hands-on examples, you'll create a DuckLake table, perform atomic updates, and use time travel—all with the simple SQL you already know. The MotherDuck Advantage: Discover how the serverless platform makes it easy to manage, share, and query your DuckLake tables, enabling a seamless hybrid workflow between your laptop and the cloud.