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Jacob Matson

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Jacob Matson

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Dev Advocate MotherDuck

Jacob Matson is a Developer Advocate at MotherDuck, a cloud data warehouse built on DuckDB, and an amateur sports data scientist. He led Funko’s direct-to-consumer e-commerce launches, including Marvel Collector Corps and the Funko Shop, helping the business reach a $30M run rate and supporting its 2017 IPO, with licenses such as Star Wars, DC Comics, and Disney. He previously held roles at RoamBI (acquired by SAP) and Verimatrix (acquired by Inside Secure). Outside of work, he enjoys time with his wife Kristen and their two children, Olivia and Patrick, in Everett, Washington.

Bio from: Small Data SF 2025

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Structured Query Language (or SQL for short) is a programming language to manage data in a database system and an essential part of any data engineer’s tool kit. In this tutorial, you will learn how to use SQL to create databases, tables, insert data into them and extract, filter, join data or make calculations using queries. We will use DuckDB, a new open source embedded in-process database system that combines cutting edge database research with dataframe-inspired ease of use. DuckDB is only a pip install away (with zero dependencies), and runs right on your laptop. You will learn how to use DuckDB with your existing Python tools like Pandas, Polars, and Ibis to simplify and speed up your pipelines. Lastly, you will learn how to use SQL to create fast, interactive data visualizations, and how to teach your data how to fly and share it via the Cloud.