Summary Gartner analysts are tasked with identifying promising companies each year that are making an impact in their respective categories. For businesses that are working in the data management and analytics space they recognized the efforts of Timbr.ai, Soda Data, Nexla, and Tada. In this episode the founders and leaders of each of these organizations share their perspective on the current state of the market, and the challenges facing businesses and data professionals today.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more. Go to dataengineeringpodcast.com/atlan today and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription Have you ever had to develop ad-hoc solutions for security, privacy, and compliance requirements? Are you spending too much of your engineering resources on creating database views, configuring database permissions, and manually granting and revoking access to sensitive data? Satori has built the first DataSecOps Platform that streamlines data access and security. Satori’s DataSecOps automates data access controls, permissions, and masking for all major data platforms such as Snowflake, Redshift and SQL Server and even delegates data access management to business users, helping you move your organization from default data access to need-to-know access. Go to dataengineeringpodcast.com/satori today and get a $5K credit for your next Satori subscription. Your host is Tobias Macey and today I’m interviewing Saket Saurabh, Maarten Masschelein, Akshay Deshpande, and Dan Weitzner about the challenges facing data practitioners today and the solutions that are being brought to market for addressing them, as well as the work they are doing that got them recognized as "cool vendors" by Gartner.

Interview

Introduction How did you get involved in the area of data management? Can you each describe what you view as the biggest challenge facing data professionals? Who are you building your solutions for and what are the most common data management problems are you all solving? What are different components of Data Management and why is it so complex? What will simplify this process, if any? The report covers a lot of new data management terminology – data governance, data observability, data fabric, data mesh, DataOps, MLOps, AIOps – what does this all mean and why is it important for data engineers? How has the data management space changed in recent times? Describe the current data management landscape and any key developments. From your perspective, what are the biggest challenges in the data management space today? What modern data management features are lacking in existing databases? Gartner imagines a future where data and analytics leaders need to be prepared to rely on data manage

Summary Data quality is on the top of everyone’s mind recently, but getting it right is as challenging as ever. One of the contributing factors is the number of people who are involved in the process and the potential impact on the business if something goes wrong. In this episode Maarten Masschelein and Tom Baeyens share the work they are doing at Soda to bring everyone on board to make your data clean and reliable. They explain how they started down the path of building a solution for managing data quality, their philosophy of how to empower data engineers with well engineered open source tools that integrate with the rest of the platform, and how to bring all of the stakeholders onto the same page to make your data great. There are many aspects of data quality management and it’s always a treat to learn from people who are dedicating their time and energy to solving it for everyone.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Modern Data teams are dealing with a lot of complexity in their data pipelines and analytical code. Monitoring data quality, tracing incidents, and testing changes can be daunting and often takes hours to days. Datafold helps Data teams gain visibility and confidence in the quality of their analytical data through data profiling, column-level lineage and intelligent anomaly detection. Datafold also helps automate regression testing of ETL code with its Data Diff feature that instantly shows how a change in ETL or BI code affects the produced data, both on a statistical level and down to individual rows and values. Datafold integrates with all major data warehouses as well as frameworks such as Airflow & dbt and seamlessly plugs into CI workflows. Go to dataengineeringpodcast.com/datafold today to start a 30-day trial of Datafold. Once you sign up and create an alert in Datafold for your company data, they will send you a cool water flask. RudderStack’s smart customer data pipeline is warehouse-first. It builds your customer data warehouse and your identity graph on your data warehouse, with support for Snowflake, Google BigQuery, Amazon Redshift, and more. Their SDKs and plugins make event streaming easy, and their integrations with cloud applications like Salesforce and ZenDesk help you go beyond event streaming. With RudderStack you can use all of your customer data to answer more difficult questions and then send those insights to your whole customer data stack. Sign up free at dataengineeringpodcast.com/rudder today. Your host is Tobias Macey and today I’m interviewing Maarten Masschelein and Tom Baeyens about the work are doing at Soda to power data quality management

Interview

Introduction How did you get involved in the area of data management? Can you start by giving an overview of what you are building at Soda? What problem are you trying to solve? And how are you solving that problem?

What motivated you to start a business focused on data monitoring and data quality?

The data monitoring and broader data quality space is a segment of the industry that is seeing a huge increase in attention recently. Can you share your perspective on the current state of the ecosystem and how your approach compares to other tools and products? who have you cr