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Joe Reis

Speaker

Joe Reis

25

talks

Joe Reis is a data professional with 20 years in the data industry, known as a "recovering data scientist" and a business-minded data nerd. His experience spans statistical modeling, forecasting, machine learning, data engineering, and data architecture. He is the co-author of Fundamentals of Data Engineering (O'Reilly, 2022).

Bio from: Small Data SF 2025

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While at lunch with a friend today, the question came up of whether he should invest his time into content (videos and courses) or consulting. Having run a consultancy (and exiting the consulting game), I quipped that consulting often has a negative net present value. What do I mean? Listen on...

Note - I'm trying out a new format where I'll record and post episodes whenever I feel like it (novel idea). Not sure about the cadence yet, so stay tuned. This might mean that non-guest podcasts simply have a topic associated with the title.

People often ask me for career advice. In a tough job market where people are sending out thousands of resumes and hearing nothing back, I notice a lot of people have weak networks and are unknown to the companies they're applying to. This results in lots of frustration and disappointment for job seekers.

Is there a better way? Yes. People need to know who you are. Obscurity is your enemy.

Also, the name of the Friday show changed because I can't seem to keep things to five minutes ;)

My works:

📕Fundamentals of Data Engineering: https://www.oreilly.com/library/view/fundamentals-of-data/9781098108298/

🎥 Deeplearning.ai Data Engineering Certificate: https://www.coursera.org/professional-certificates/data-engineering

🔥Practical Data Modeling: https://practicaldatamodeling.substack.com/

🤓 My SubStack: https://joereis.substack.com/

Let's do things the right way, not just the fast way.

My works:

📕Fundamentals of Data Engineering: https://www.oreilly.com/library/view/fundamentals-of-data/9781098108298/

🎥 Deeplearning.ai Data Engineering Certificate: https://www.coursera.org/professional-certificates/data-engineering

🔥Practical Data Modeling: https://practicaldatamodeling.substack.com/

🤓 My SubStack: https://joereis.substack.com/

I speak at a lot of conferences, and I've lost track of how many questions I've answered. Since conferences are top of mind for me right now, here are some tips for asking good (and bad) questions of speakers.

My works:

📕Fundamentals of Data Engineering: https://www.oreilly.com/library/view/fundamentals-of-data/9781098108298/

🎥 Deeplearning.ai Data Engineering Certificate: https://www.coursera.org/professional-certificates/data-engineering

🔥Practical Data Modeling: https://practicaldatamodeling.substack.com/

🤓 My SubStack: https://joereis.substack.com/

I've seen a TON of horror stories with tech debt and code migrations. It's estimated that 15% to 60% of every dollar in IT spend goes toward tech debt (that's a big range, I know). Regardless, most of this tech debt will not be paid down without a radical change in how we do things. Might AI be the Hail Mary we need to pay down tech debt? I don't see why not...

My works:

📕Fundamentals of Data Engineering: https://www.oreilly.com/library/view/fundamentals-of-data/9781098108298/

🎥 Deeplearning.ai Data Engineering Certificate: https://www.coursera.org/professional-certificates/data-engineering

🔥Practical Data Modeling: https://practicaldatamodeling.substack.com/

🤓 My SubStack: https://joereis.substack.com/

Larry Burns and I chat about all things data teams—how they fail, their challenges, and how they can add value. To add value, we need to reimagine not only how we think about data but also how we manage knowledge.

Larry brings a fresh and battle-worn perspective to the data field, and if you work on or manage a data team, this conversation is worth a listen.

LinkedIn: https://www.linkedin.com/in/larryburnsdba/

This week I posted about how some major conferences charge a bunch of money for tickets and sponsorship, but don't pay speakers. As a speaker, I find this unethical and exploitative. Here, I unpack my thoughts on speaking at conferences. If you're a speaker, or want to become one, this is worth your time to listen.

My post: https://www.linkedin.com/posts/josephreis_this-morning-i-had-to-decline-a-speaking-activity-7252331326287011841-NPG6

podcast_episode
with Vijay Yadav (Center for Mathematical Sciences at Merck) , Joe Reis (DeepLearning.AI)

Vijay Yadav (Director of Data Science at Merck) joins me to chat about a very interesting project he launched at Merck involving LLMs in production. A big part of this discussion is how to make data ready for generative AI.

This is a great example of an LLM-native use case in production, which are rare right now. Lots to learn from here. Enjoy!

LinkedIn: https://www.linkedin.com/in/vijay-yadav-ds/

In my newsletter last week, I wrote "Data’s still a mess. Most data initiatives fail. Data teams are seen as a cost center and not getting the support they deserve. Same as it ever was."

Here, I unpack those four sentences. Data teams need to stop stop playing to not lose. Instead, they need to play to win!

Navnit Shukla is a solutions architect with AWS. He joins me to chat about data wrangling and architecting solutions on AWS, writing books, and much more.

Navnit is also in the Coursera Data Engineering Specialization, dropping knowledge on data engineering on AWS. Check it out!

Data Wrangling on AWS: https://www.amazon.com/Data-Wrangling-AWS-organize-analysis/dp/1801810907

LinkedIn: https://www.linkedin.com/in/navnitshukla/

Venkat Subramaniam is a programmer, author, speaker, and founder of Agile Developer, Inc. I've seen him speak several times, and was always blown away by his passion and technical depth. So, I was excited to have him on the podcast.

We chat about agile development in the real world, learning to do less, and much more. Venkat is extremely wise, and I very much enjoyed our discussion. Enjoy!

LinkedIn: https://www.linkedin.com/in/vsubramaniam

Twitter: https://x.com/venkat_s

Uncle Rico is a character in the movie Napoleon Dynamite, who is stuck in the past, reminiscing about his days as a high school football star. If only he'd won the game and went to the state championship. Some of the data industry reminds me of Uncle Rico.

During a recent panel, there was a question about whether AI can help with data management (governance, modeling, etc).

Some people were quick to dismiss this, saying that machines are no substitute for humans in their understanding and translating of "the business" to data.

Yet why are we still perpetually stuck in the mode of "80% of data projects fail"? Might AI/ML help data management move out of its rut? Or will it stay stuck in the past?

Also, please check out my new data engineering course on Coursera!

https://www.coursera.org/learn/intro-to-data-engineering

Paco Nathan is a national treasure. He's not only an OG in the field of AI, but he's also instrumental in early hacker and cyberpunk culture.

When I first met Paco, it suddenly clicked that I'd seen his name in various cyberpunk and alternative zines back in the 1990s. We have a chat all sorts of crazy stuff, and I feel like we only got to 5% of the stories..