If you work with a media agency (or are one) the first question to ask them is how many data scientists do you have? Do you prefer Amazon Web Services, Microsoft Azure, or the Google Cloud Platform? Come see examples from one of Canada's largest retailers of advertising spending that is wasted from poor targeting, access issues, and lack of big data understanding. We will also dive into examples of broken implementations of Analytics that cause even more issues. If you are not in-sourcing the core components of your Media and Analytics you are almost certainly at risk or already suffering from many of these problems. In this session, Martin and Charles Farina will show you what you need to find the right partner, but more importantly what you also have to provide.