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Event DataFramed 2024-11-01
Jose Mendoza – Academic Director & Clinical Associate Professor in Integrated Marketing @ New York University (NYU) , Richie – host @ DataCamp

As AI continually changes how businesses operate, new questions emerge around ethics and privacy. Nowadays, algorithms can set prices and personalize offers, but how do companies ensure they’re doing this responsibly? What does it mean to be transparent with customers about data use, and how can businesses avoid unintended bias? Balancing innovation with trust is key, but achieving this balance isn’t always straightforward. Dr. Jose Mendoza is Academic Director and Clinical Associate Professor in Integrated Marketing at NYU, and was formerly an Associate Professor of Practice at The University of Arizona in Tucson, Arizona. His focus is on consumer pricing, digital retailing, intelligent retail stores, neuromarketing, big data, artificial intelligence, and machine learning. Previously, he taught marketing courses at Sacred Heart University and Western Michigan University. He is also an experienced senior global marketing executive with over 18 years of experience in global marketing alone and a career as an Engineer in Information Sciences. Dr. Mendoza is also a Doctoral Researcher in Strategic and Global pricing, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA with scope in over 50 countries.  In the episode, Richie and Jose explore AI-driven pricing, consumer perceptions and ethical pricing, the complexity of dynamic pricing models, explainable AI, data privacy and customer trust, legal and ethical guardrails, innovations in dynamic pricing and much more.  Links Mentioned in the Show: NYUConnect with JoseAmazon Dynamic Pricing Strategy in 2024Course: AI EthicsRelated Episode: The Future of Marketing Analytics with Cory Munchbach, CEO at BlueConicSign up to RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML Analytics Big Data Marketing
Benn Stancil – Field CTO @ ThoughtSpot , Adel – host @ DataFramed

One of the biggest surprises of the generative AI revolution over the past 2 years lies in the counter-intuitiveness of its most successful use cases. Counter to most predictions made about AI years ago, AI-assisted coding, specifically AI-assisted data work, has been surprisingly one of the biggest killer apps of generative AI tools and copilots. However, what happens when we take this notion even further? How will analytics workflows look like when generative AI tools can also assist us in problem-solving? What type of analytics use cases can we expect to operationalize, and what tools can we expect to work with when AI systems can provide scalable qualitative data instead of relying on imperfect quantitative proxies? Today’s guest calls this future “weird”.  Benn Stancil is the Field CTO at ThoughtSpot. He joined ThoughtSpot in 2023 as part of its acquisition of Mode, where he was a Co-Founder and CTO. While at Mode, Benn held roles leading Mode’s data, product, marketing, and executive teams. He regularly writes about data and technology at benn.substack.com. Prior to founding Mode, Benn worked on analytics teams at Microsoft and Yammer. Throughout the episode, Benn and Adel talk about the nature of AI-assisted analytics workflows, the potential for generative AI in assisting problem-solving, how he imagines analytics workflows to look in the future, and a lot more.  About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: Mode AnalyticsThoughtSpot acquires Mode: Empowering data teams to bring Generative AI to BIEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are[Course] Generative AI for Business[Skill Track] SQL FundamentalsRelated Episode: The Future of Marketing Analytics with Cory Munchbach, CEO at...

AI/ML Analytics Big Data Databricks DWH GenAI Marketing Modern Data Stack Microsoft Snowflake SQL Thoughtspot
Richie – host @ DataCamp , Cory Munchbach – CEO @ BlueConic

Cookies were invented to help online shoppers, simply as an identifier so that online carts weren’t lost to the ether. Marketers quickly saw the power of using cookies for more than just maintaining session states, and moved to use them as part of their targeted advertising. Before we knew it, our online habits were being tracked, without our clear consent. The unregulated cookie-boom lasted until 2018 with the advent of GDPR and the CCPA. Since then marketers have been evolving their practices, looking for alternatives to cookie-tracking that will perform comparatively, and with the cookie being phased out in 2024, technologies like fingerprinting and new privacy-centric marketing strategies will play a huge role in how products meet users in the future.  Cory Munchbach has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Prior to BluConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community.  In the episode, Richie and Cory cover successful marketing strategies and their use of data, the types of data used in marketing, how data is leveraged during different stages of the customer life cycle, the impact of privacy laws on data collection and marketing strategies, tips on how to use customer data while protecting privacy and adhering to regulations, the importance of data skills in marketing, the future of marketing analytics and much more. Links Mentioned in the Show: BlueConicMattel CreationsGoogle: Prepare for third-party cookie restrictionsData Clean Rooms[Course] Marketing Analytics for Business

Analytics Data Collection GDPR/CCPA Marketing
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