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Data is your business. Have you unlocked its full potential? If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world. This book will inspire you to: Reap the rewards of digital transformation Make better data-driven decisions Design breakout products that generate profitable insights Address vulnerabilities to cyberattacks and data breaches Reskill your workforce and build a culture of continuous learning Win with personalized customer experiences at scale This collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People's Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman. HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

Personalization is more than a buzzword—it's a powerful tool for businesses to connect with customers on a deeper level. As data and AI technologies evolve, the ability to deliver personalized experiences becomes more accessible. But what does this mean for professionals tasked with implementing these strategies? How do you ensure that personalization efforts are both effective and respectful of customer privacy? David Edelman is a Digital and Marketing Transformation Executive Advisor, working with executives on digital and marketing transformation. He has been working in marketing and personalization since the '80s. In addition to his consultancy business, David is an Executive Teaching Fellow at Harvard Business School and a board member for several organizations. Previously, David was Chief Marketing Officer at Aetna, and a Partner at McKinsey. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. He is a co-author of "Personalized: Customer Strategy in the Age of AI". In this episode, Richie and David explore the power of personalization in customer experiences, the importance of understanding customer data, strategies for effective personalization, the role of AI in enhancing customer interactions, and much more. Links Mentioned in the Show: Personalized: Customer Strategy in the Age of AIConnect with DavidSkill Track: Artificial Intelligence (AI) LeadershipRelated Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYURewatch sessions from RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business