🌟 Session Overview 🌟

Session Name: Creating a Generative AI Adoption Roadmap Speaker: Jim Sterne Session Description: Generative AI presents tremendous opportunities, but most companies are trapped in the research cycle. We are faced with a change management conundrum like never before. Jim starts with a view of how generative AI will impact your company, your job, and your life. He then draws on lessons from the computer revolution, digital transformation, the mobile revolution, and Robotic Process Automation to deliver a rational roadmap for the adoption of generative AI capabilities. It's a transformation blueprint from executive alignment to measuring the impact of new projects. Forming an AI Council, setting policies and guidelines, rolling out training, and developing new ways to measure the business value of new projects will set you up to successfully integrate generative AI into your processes, products, and services.

🚀 About Big Data and RPA 2024 🚀

Unlock the future of innovation and automation at Big Data & RPA Conference Europe 2024! 🌟 This unique event brings together the brightest minds in big data, machine learning, AI, and robotic process automation to explore cutting-edge solutions and trends shaping the tech landscape. Perfect for data engineers, analysts, RPA developers, and business leaders, the conference offers dual insights into the power of data-driven strategies and intelligent automation. 🚀 Gain practical knowledge on topics like hyperautomation, AI integration, advanced analytics, and workflow optimization while networking with global experts. Don’t miss this exclusive opportunity to expand your expertise and revolutionize your processes—all from the comfort of your home! 📊🤖✨

📅 Yearly Conferences: Curious about the evolution of QA? Check out our archive of past Big Data & RPA sessions. Watch the strategies and technologies evolve in our videos! 🚀 🔗 Find Other Years' Videos: 2023 Big Data Conference Europe https://www.youtube.com/playlist?list=PLqYhGsQ9iSEpb_oyAsg67PhpbrkCC59_g 2022 Big Data Conference Europe Online https://www.youtube.com/playlist?list=PLqYhGsQ9iSEryAOjmvdiaXTfjCg5j3HhT 2021 Big Data Conference Europe Online https://www.youtube.com/playlist?list=PLqYhGsQ9iSEqHwbQoWEXEJALFLKVDRXiP

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In this podcast, Jim Sterne shares how marketing has evolved through disruptive times. He shares some of the best practices in the marketing and digital analytics space. He sheds light on some opportunities in the marketing and analytics space and how machine learning is changing the face of digital and marketing. This is a great podcast for anyone looking to understand how AI is impacting marketing and what are some big opportunities in marketing and digital.

Timeline: 0:30 Jim's journey. 5:25 The evolution of marketing. 8:45 Breaking down the digital. 11:40 Marketing and analytics. 13:27 Misuse of analytics in marketing. 17:35 Resolving bad data and bias. 22:20 Good digital analyst vs. bad digital analyst. 28:06 Defining a well-oiled marketing machine. 30:33 Marketing industry's adoption of technology. 34:19 Technology adoption strategy. 38:23 Impact of machine learning and digital marketing. 42:19 Decision making, accountability, and AI. 47:08 Advice for start-ups. 48:52 Disruption opportunities in digital marketing. 55:57 Ethics and marketing. 58:52 What's next in digital marketing. 1:02:27 Jim's success mantra. 1:05:36 Jim's reading list. 1:07:30 Key takeaways.

Jim's Books: amzn.to/2KB1QCR

Jim's Current Read List: Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle amzn.to/2KG4K9d Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost and Tom Fawcett amzn.to/2AWR3Dz

Podcast Link: https://futureofdata.org/future-of-data-in-marketing-digital-jimsterne/

Jim's BIO: Jim Sterne focused his thirty-five years in sales and marketing to create and strengthen customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s, following his humorous Devil's Data Dictionary. Sterne has just published his twelfth book Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 - 2017 and now produces the Marketing Evolution Experience. He was co-founder and served for 17 years as the Board Chair of the Digital Analytics Association.

Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom and identified as one of the top 25 Hot Speakers by the National Speakers Association.

About #Podcast:

FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future.

Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ [email protected]

Want to sponsor? Email us @ [email protected]

Keywords: FutureOfData,

DataAnalytics,

Leadership,

Futurist,

Podcast,

BigData,

Strategy

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association