Generative AI enables you to build amazing new apps, but you may also have concerns. Will it be too complex or too expensive, or will it create security risks? Fortunately, building good gen AI apps has become much easier in the past year, in large part due to updated capabilities within databases. We’ll learn how Google Cloud databases handle key AI technologies like vector search, retrieval-augmented generation (RAG), and orchestration, helping you bridge the gap between general-purpose AI models and your business-specific data. We’ll dive into some fun application examples to see how they were built and how you can use the same techniques in your apps.

Discover the transformative power of Gemini in BigQuery, which is revolutionizing data analytics with AI-driven innovations. This session showcases capabilities designed to enhance workflows – streamlining data preparation and migrations, enabling advanced code generation, facilitating conversational data exploration, and optimizing workloads intelligently. Learn how these advancements simplify complex tasks, elevate productivity, and empower teams to unlock the full potential of their data.

Learn how to run high-throughput and low-latency inference on Google Cloud to maximize price-performance on TPUs and GPUs, leveraging JetStream and vLLM.

Debugging modern applications demands a new level of observability expertise. Traditional monitoring struggles with these complex distributed environments. This session goes beyond dashboards, exploring expert observability strategies tailored for the generative AI era. We’ll cover essential instrumentation with OpenTelemetry and eBPF, system health overviews using Metrics Explorer and Trace Explorer, and in-depth data analysis with SQL queries in Observability Analytics.

Generative AI offers incredible potential, but how do we ensure it's used effectively? Join our expert panel for a data-driven discussion on identifying and mitigating bias in AI-generated content.

Increased productivity and efficiency are baseline expectations. AI must drive business transformation by going beyond the bottom-line to reshape customer experiences, streamline operations, and achieve strategic goals. Join Dialpad’s Natala Menezes, VP of Product Marketing and Randstad's Ryan Henry, Director of Infrastructure Services for a conversation about how Randstad gets real ROI with smarter processes. 

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

We live in a different era – one where developers need access to larger tools, data and code need to be more secure, and ultimately still more work needs to get done. Learn about methods on Google Cloud to leverage remote development effectively for all your software development needs, from Day 1 to production. You’ll experience Cloud Shell in action, how Cloud Workstations powers your AI development needs, and container and developer tools that make deployment simple. Power to the devs.

Having difficulty translating desired outcomes into optimal cloud architecture for your apps? Join the session to learn about Application Design Center and its integration with Gemini Cloud Assist. We will showcase how it helps platform engineers and application architects translate ideas into deployable applications with unprecedented speed and simplicity. Explore with us its intuitive interface for designing, customizing, and deploying applications on Google Cloud with AI assistance, and leave with practical skills and tips for your next project.

Cox’s growth goals hinge on customer acquisition and retention to expand its market reach. Traditional customer service models, limited by inefficiencies and reactive support, hinder scalability. Next-generation customer service innovations – powered by AI, automation, and data-driven insights – enable proactive engagement, hyper-personalization, and seamless omnichannel experiences. Innovative strategies unlock new revenue streams, improve customer lifetime value, and enhance operational agility, turning every customer interaction into a growth opportunity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Want to deploy generative AI across your organization but not sure how to keep your sensitive data secure and compliant? Join this session to hear from industry practitioners and Google experts about the best practices and lessons learned when embarking on this journey. We will demo how you can use built-in controls to identify sensitive data in your organization and restrict access to it and share insights, admin control recommendations, and lived customer experiences.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here..

BigQuery is unifying data management, analytics, governance, and AI. Join this session to learn about the latest innovations in BigQuery to help you get actionable insights from your multimodal data and accelerate AI innovation with a secure data foundation and new-gen AI-powered experiences. Hear how Mattel utilized BigQuery to create a no-code, shareable template for data processing, analytics, and AI modeling, leveraging their existing data and streamlining the entire workflow from ETL to AI implementation within a single platform.

Hear from nonprofit Google Workspace customers Erika's Lighthouse and Climate Ride, as they share their experiences and best practices for successfully deploying and using Gemini across their teams. They'll discuss their evaluation criteria, rollout strategies, and key success metrics, offering valuable insights for other nonprofits considering AI adoption. Discover how these nonprofits are leveraging AI to drive productivity and efficiency to supercharge their social impact.

Discover and learn about the service approach, which mean to expose capabilities through API for a company using Generative AI for content creation. 

Orchestration, scalability and micro services approach will be exposed during this session, to show how you can industrialize at scale the services to serve millions of users.

Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Success in startups isn’t just about ideas: it’s about mindset, strategy and having the right tools. This interactive session focuses on Google's 10X thinking and the founder's mindset, a powerful approach to innovation that aims for exponential impact in the age of AI. We'll explore how founders can best partner with Google for success and get an inside look at an exclusive Innovation Workshop designed to fuel creativity and prioritization. We'll wrap up with a Q&A, giving you the chance to ask questions and connect with like-minded founders.

Learn how to speed up popular data science libraries such as pandas and scikit-learn by up to 50x in Google Colab using pre-installed NVIDIA RAPIDS Python libraries. Boost both speed and scale for your workflows by simply selecting a GPU runtime in Colab – no code changes required. In addition, Gemini helps Colab users incorporate GPUs and generate pandas code from simple natural language prompts.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

CNAPP has always been about protecting cloud applications, and with the rise in automation and AI-scaled attacks, incidents in the cloud are unfolding faster than ever. AI-powered Cloud Detection and Response (CDR) has emerged to help teams stop cloud attacks faster than ever. Join us to learn how Palo Alto Networks is transforming security operations with a unified platform built on a single agent for cloud and endpoint security,offering best in class runtime protection.Detect, investigate, and shut down cloud attacks faster with Precision AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.