What happens when two people come to a meeting to talk about business metrics but they have different values for the same metric?

That meeting ends up being spent discussing how the metric was calculated rather than how to impact it.

In this video, you'll learn how the Fishtown Analytics team uses dbt to version control business metrics and create a single source of truth.

You'll also get a framework for how to implement version control for metrics at your organization.

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/

You’re in a state of flow, building out dbt models and then you get the dreaded message — "Quick question about this data..."

As a data team, how do you balance the roadmap work against those "quick" questions?

How do you prioritize all the work you need to do in the short-term (backlog items) while also working on your long-term projects (roadmap items)?

There are advantages to both backlog and roadmap items. How can data teams get the advantages of both?

In this video, Jacob Frackson will show how Data Clinics dedicated time put aside to work on these requests, can help your data team achieve this balance and empower self-serve along the way.

Data clinics have helped an organization: - Deliver 80% of Sprint Points - Answer up to 8 data questions per day - 10x weekly self-serve users on BI tools

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/

What does a data-driven airline look like? How does a data-driven airline behave and treat customers?

JetBlue believes a data-driven airline should: - Offer personalized customer interactions - Predict delays and other "irregular" operations - Enable all analysts to easily access a variety of data sources - Study and monitor operations in real-time to make smarter decisions

The big question is... how does an airline become more data driven?

In this video, Ashley Van Name shares how a small team of data engineers at JetBlue successfully migrated their entire data warehouse workload to dbt and shares tips for setting yourself up for success with dbt.

Fun fact about JetBlue's dbt project — they have 1800 data models, on top of 280 data sources, have defined 8500 tests and they built their entire dbt project in six months!

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/

In this talk, you'll learn how the team at TULA Skincare took a product perspective to the customer journey to understand how customers progress from. basic products to more advanced ones.

It's important to map out the customer journey to understand where they get stuck, where they need help, where the business can improve.

However, when folx talk about mapping a customer’s journey, it's typically only from a marketing perspective. Which channels brought a customer into the funnel? How did they end up converting?

This is important, but that only covers the beginning of the journey where they become a customer. What about the rest of the customer journey where they begin to use your product(s) then go on to buy from you again and again?

What does that customer journey look like?

In this video, Sanjana Sen and Grant Winship of Fishtown Analytics talk through how they approached this exercise while working with the TULA team.

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/

In this introduction to dbt tutorial, you'll to learn about the core concepts of dbt and how it's used.

You probably know that data is a huge part of how the world runs now, including how businesses report on metrics and how they operate.

One of the difficult parts of working with data is communicating enough context and information to everyone in the organization so they understand the data they're looking at and whether it answers their questions.

That's where dbt comes in. dbt is a data transformation and documentation tool that helps data analysts, data engineers, and business stakeholders collaborate on data.

This introduction to dbt will walk you through: a short history of ELT, what is dbt (data build tool), and dbt core concepts.

The core dbt concepts include: - Expressing transforms with SQL select - Automatically build the DAG with ref(s) - Tests ensure model accuracy - Documentation is accessible and easily updated - Use macros to write reusable SQL

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about dbt Labs (formerly Fishtown Analytics) at: https://www.getdbt.com/dbt-labs/about-us/ https://twitter.com/dbt_labs https://www.linkedin.com/company/dbtlabs