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Scaling Sales Development & The Lost Art of Cold Email with Derek Rey

2024-04-10 · SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations Listen

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by Derek Rey (Demand Inc.)

AI/ML Marketing

Today, we’re joined by Derek Rey, Investor + Founder & CEO at Demand Inc., a human-driven AI-enabled sales development team. We talk about:

The loss of knowledge of how to send good emailThe paradox of needing AI in order to be human at scaleWhat Sales Development Reps can do to be successful, particularly while working with AIThe role of email marketing in building top of funnel pipeline