In this talk, you'll learn how the team at TULA Skincare took a product perspective to the customer journey to understand how customers progress from. basic products to more advanced ones.

It's important to map out the customer journey to understand where they get stuck, where they need help, where the business can improve.

However, when folx talk about mapping a customer’s journey, it's typically only from a marketing perspective. Which channels brought a customer into the funnel? How did they end up converting?

This is important, but that only covers the beginning of the journey where they become a customer. What about the rest of the customer journey where they begin to use your product(s) then go on to buy from you again and again?

What does that customer journey look like?

In this video, Sanjana Sen and Grant Winship of Fishtown Analytics talk through how they approached this exercise while working with the TULA team.

Learn more about dbt at: https://getdbt.com https://twitter.com/getdbt

Learn more about Fishtown Analytics at: https://fishtownanalytics.com https://twitter.com/fishtowndata https://www.linkedin.com/company/fishtown-analytics/