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CUSTOMER JOURNEY ANALYTICS AND FUNNELS – WHAT YOU DON’T KNOW

2025-02-01 · Superweek 2025

talk

by Russell McAthy (/ Cubed)

Analytics

In this talk, Russell will explore the realities of customer journeys, challenge common misconceptions about customer behaviour, and highlight the role of attribution and lifetime value in identifying the key factors that drive performance, all with a fresh perspective on journey and funnel design.