Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

A playful take on retro gaming meets real-time data analytics and AI. Dive into an end-to-end architecture that ingests user interactions in various shapes and forms, and provides a tailor-made game experience to the end user using Gemini.

Roll and score with Gemini! Engage with Gemini 2.0’s real-time guidance and experience how AI can elevate your game. Learn how you can build your own AI agent system with Gemini and Google Cloud products.

Deploy and operate agents built using any framework in Vertex AI. Monitor and evaluate agents with simple controls.

Keep AI data pipelines protected by preventing unauthorized access or modification of application code and data using Confidential Computing.

Manage your entire database fleet from a single place with Database Center. Get AI-powered recommendations and resolve issues quickly with Database Insights.

Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Use text prompts to create an interesting short audio piece or silly sound effect. Play with different styles and voices.

Discover how Google Workspace and Pixel with Gemini can help teams stay connected in the office or on the go. Manage your day with Calendar, have more productive meetings in Meet, stay on top of conversations in Chat, and connect on the go with Pixel 9.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

Customize and evaluate AI models in Vertex AI. Get techniques for adapting models to your unique requirements.

Team up with an AI agent to compete at this popular board game! Discover how Vertex AI, Memorystore, and Cloud SQL with different models, prompts, and tools can ultimately lead to victory.

Learn how AlloyDB, AlloyDB AI, and Vector Search can power next-gen retail applications to revolutionize the shopping experience. Learn how to use these technologies in your next app.

Quickly identify and troubleshoot applications with AI-powered insights using Gemini Cloud Assist.

Explore AI-powered search, moving beyond keywords to understand consumer intent. Discover how real-time embeddings of text and images power highly relevant search results, boosting sales and user experience.

Unleash your inner DJ with AI-powered music creation. Bring musical stories to life by combining genres, instruments, and more.

Instantly summarize any complex material. Ask follow-up questions and transform your understanding into new content, like a podcast-style audio discussion.

Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

Learn how to write powerful, multi-turn AI prompts, and how our most capable AI model, Gemini, can help you do your best work. We’ll cover the advanced capabilities of Gemini for Google Workspace and share examples of effective prompts, whether you’re using apps like Gemini, Gmail, Docs, Sheets, Drive, Vids, or NotebookLM.  We’ll cover how large language models (LLMs) work and how outputs are based on the quality of an input. You’ll leave this session empowered to prompt like a pro.

Learn how Gemini and NotebookLM can help teams quickly brainstorm, extract key insights, and turn information into action – so you can make better decisions, faster.