Take part in the new SOC Experience – a view into real-world attack scenarios. Learn about the latest hacker tactics and how Google equips cybersecurity teams with the data, AI, and scalable analytics to detect and remediate attacks.

Generative AI is transforming every role in your organization. In this panel, Google and AI platform leaders Salesforce and Atlassian will share how Gemini for Google Workspace and partner integrations can transform how your organization works. And Wayfair will share how they’re using Gemini and Salesforce to drive their business. Discover how Workspace empowers the future of work with Gemini integrated into how every role gets work done, boosting productivity and unlocking growth.

Learn how to leverage Google Cloud's cutting-edge AI models to rapidly develop solutions for critical healthcare challenges. Gain practical skills and empower your startup to revolutionize diagnostics, drug discovery, and personalized treatment. This session provides the skills and confidence to build impactful AI solutions and tackle real-world biotech challenges.

Unleash the power of AI-driven analytics with Gemini and BigQuery. Learn how to uncover trends, automate complex queries, and make smarter decisions. Explore real-world examples from industry leaders using AI to extract insights from unstructured data like text, images, and audio to streamline operations and unlock growth.

No marketing allowed! This session is FOR developers, BY developers. If you are a Developer, if you love AI, or just want to learn more about AI - this session is for you. Take a break from slides and hype, and learn tips, tricks, and shortcuts from Developer Advocates and Google Engineers in Cloud AI. Bring your laptop, an appetite for fun, and expect to see some actual code in this rapid fire session. 

Tired of outdated intranets? Join us to experience the magic of intelligent search agents for your enterprise. In this session, we’ll share compelling use cases of Google Agentspace, focusing on the tangible value it delivers in helping you make decisions quickly, flow through work, and simplify your day-to-day workflows.

NotebookLM helps organizations of all sizes gain instant insights, improve knowledge sharing, and stay ahead with audio overviews. Discover practical strategies to uncover hidden patterns, streamline workflows, and empower your teams to make faster, more informed decisions. Explore real-world examples of how NotebookLM is transforming businesses today, and learn how it can help your organization achieve more.

Join us to learn how Avery Dennison and Mercer International are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

Whilst GenAI has brought conversational experiences to the forefront, the next generation of web interfaces will demand more than just chat interactions. Instead, delivering highly personalized experiences requires a powerful blend of search, dynamic multimodal visual elements, and conversational interactions. In this session, discover how Valtech, the experience innovation company, is leveraging Vertex AI Agent Builder and Gemini with React to redefine experiences on the web.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Agentic AI is poised to revolutionize how marketing & data teams unite to fuel revenue growth in 2025 and beyond. Join this session to discover how marketers can leverage AI agents applied directly to Google Cloud BigQuery to suggest, build, and execute campaigns that compound over time. You’ll learn how GrowthLoop’s marketing activation solution, built on Google Cloud BigQuery, leverages Agentic AI to automate campaign launches, accelerate experimentation, and deliver hyper-personalized experiences at scale.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us to learn how Globe Telecom and Banesco USA are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Want to control the output of your AI agents? This session explores essential Agent Ops practices, including metrics-driven development, large language model (LLM) evaluation with retrieval-augmented generation (RAG) and function calling, debugging with Cloud Trace, and learning from human feedback. Learn how to optimize agent performance and drive better business outcomes.

Go beyond the standard Google Workspace experience. Learn how to extend and integrate with the Workspace platform, and explore how Qodea and others have leveraged the Workspace platform to create custom solutions that have boosted efficiencies, driven productivity, and reduced user workloads.

Learn how AI is driving breakthroughs in biotech, from drug discovery to personalized medicine. Explore inspiring success stories from trailblazing biotech founders leveraging AI to accelerate research, improve diagnostics, and develop innovative treatments.

Join us to learn how Ocado Retail and Rentokil Initial are transforming their workflows with Gemini in Google Workspace. They'll share their journeys, including evaluation criteria, rollout strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

Gemini 2.0, the latest foundational model released by Google DeepMind, offers improved performance, real-time interactions support, text-to-image and text-to-audio generations, Google Search grounding, and reasoning – all under a unified SDK that allows you to flawlessly navigate from the Gemini API to Vertex AI. In this talk, you’ll learn about the newest Gemini 2.0 capabilities, how to accelerate your prototyping, and guidelines to deploy your solutions from a single API to more complex pipelines.

Join us for a customer panel exploring how organizations have successfully used their migration to Google Workspace as a catalyst to achieve business-wide digital transformation to unlock innovation and collaboration. From implementing change management and adoption strategies to driving sustainable impact with Workspace, customers will share their migration stories – why they migrated, how they made the switch, and ultimately how they have built new ways to collaborate, get work done, and future-proof their business with Workspace.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.