Join this fireside session with Dario Amodei (CEO and Co-Founder, Anthropic) and Elad Gil (Entrepreneur, Investor and Startup Helper) as they discuss real-world applications of gen AI and the impact on cost, productivity, and revenue.

Hear their perspective on challenges like hallucination rates, jailbreaks, model deception, and high latency - and opportunities for large language models (LLMs) to drive transformation. Get their point of view on how we can collectively shape the future trajectory of AI through policy efforts, groundbreaking societal impact research, and collaborative initiatives.

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Text-to-image generative AI models such as the Stable Diffusion family of models are rapidly growing in popularity. In this session, we explain how to optimize every layer of your serving architecture – including TPU accelerators, orchestration, model server, and ML framework – to gain significant improvements in performance and cost effectiveness. We introduce many new innovations in Google Kubernetes Engine that improve the cost effectiveness of AI inference, and we provide a deep dive into MaxDiffusion, a brand new library for deploying scalable stable diffusion workloads on TPUs.

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Join Cox Communications in their generative AI journey, from innovation to transformation. Explore how they enhance sales and value using Google Cloud's Vertex AI suite. Uncover use cases improving digital sales and NPS, and reducing contact center costs. Get insights from the journey's early days, including rapid prototyping, preliminary results, and plans for organizational readiness and application controls essential for scaling. Don't miss this deep dive into the intersection of innovation, strategy, and tangible outcomes.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join three-time Kaggle Grandmaster Ruchi Bhatia in an exclusive interview with Kaggle Data Scientist Walter Reade. Ruchi will discuss her journey to becoming a top-ranked Kaggler, and the latest developments in machine learning and generative AI that have caught her attention.

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Get a behind-the-scenes look at the bold initiatives transforming higher education at both Adtalem and Purdue University Global. Steven Tom, SVP & Chief Customer Officer at Adtalem will share the evolution from their first Gen AI learning tutor “Julian” to the AI initiatives happening today. Tim Werth, CIO of Purdue University Global, will share how they built an AI based learning assistant for students. Join us to see what the next generation of classrooms may look and feel like! Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Our research estimates that gen AI could add over $4 trillion of value annually — join McKinsey to hear the latest research on where the highest value use cases and opportunities for gen AI are across your organization. Hear how McKinsey and ING collaborated to build a GenAI-enabled customer service agent, and see examples of how industry-leading companies are productionalizing use cases to increase revenues and reduce costs today.

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Like your own organization, Google has many lines of business challenges which AI can help solve. Learn how Google is using its own AI technologies to improve customer experience and product differentiation while increasing operational efficiencies and empowering its employees with AI-driven insights for better decision making. Hear from different business leaders in this panel session which will address some of the top GenAI use cases for Marketing, Customer Support, HR and Sales.

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Working with the agility and flexibility of a digital native or a big tech innovator can feel like an impossible mountain to climb for traditional enterprises. But empowering your teams with the right tools, like generative AI, can make this vision a reality. Join this session to learn how your organization can adopt a more collaborative mindset and begin to identify your road map to embracing generative AI. Hear from two customers who have embarked on their journey of a new way to work and glean insights from their lessons learned in adopting Gemini AI in Google Workspace.

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Any new technology brings potential new risks, and generative AI is no exception. In this session, we will cut through the FUD around gen AI deployments - helping you understand the real risks, both existing and novel, with deploying AI systems in the cloud. We’ll also provide a framework for how to support the safe use of AI in your organization, so that security, privacy, and risk concerns, real and imagined, can be addressed effectively without slowing business velocity.

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It’s more important than ever for organizations to create a culture of learning where employees are encouraged to continually learn and grow. This can lead to numerous benefits for the organization, like increased innovation, improved employee satisfaction, and reduced turnover. Erin Rifkin, Managing Director of Cloud Learning Services, will share an overview of our learning principles. She’ll also share specific examples of both formal and informal learning opportunities, and those which have leveraged generative AI.

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A hands-on coding session and deep dive for connecting Gemini to real-world systems, data, and APIs with Function Calling and Reasoning Engine. Function calling helps developers build online generative AI applications that have access to the latest data and information. We'll dive into practical use cases like using natural language to interact with SQL databases, automating complex workflows, and enhancing your chatbots with real-time data. You'll be equipped to connect LLMs to any API or system and extend the capabilities of what LLMs can do.

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Discover the power of gen AI in boosting developer productivity and innovation. Through in-depth demos, we'll showcase how to use gen AI to enhance developer productivity across the software development lifecycle. You’ll also learn how to easily build production-grade gen AI applications using Google Cloud technologies and your favorite ecosystem tooling. We’ll share the latest releases and features across many of your familiar developer products such as Gemini Code Assist, Firebase, and more. Additionally, our customers will share their firsthand experiences using AI to accelerate time-to- market.

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Join us for an insightful session that explores the exciting future of Google Cloud‘s managed databases, including Cloud SQL, AlloyDB, and Spanner. Vector search capabilities deeply integrated into operational databases enable powerful enterprise generative AI apps. Additionally, learn how AI has the potential to revolutionize the way applications interact with databases. We will delve into exciting frontiers: Natural language processing in databases, and app migration with large language model-powered code migration.

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Embark on a digital innovation journey exploring Wayfair's retail evolution. Matt Ferrari, Head of Data at Wayfair unravels the layers of Wayfair’s remarkable digital transformation. Learn about challenges, strategies, and the role of data modernization in shaping the consumer experience. Discover how Wayfair leveraged Google Cloud and GenAI for optimized data infrastructure, innovation, personalized shopping experiences and redefined retail operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI has captured the world's attention with its ability to generate human-like text, code, images, videos and other creative content. In today's dynamic business landscape, the macroeconomic potential is widely recognized. However, understanding how to harness and unlock the enterprise value remains a critical challenge Join us in this session as we deconstruct the formula for creating long-term value, focusing on achieving supernormal growth and profitability while fundamentally transforming the unit economics of a business. We will demonstrate strategies on how enterprises can drive revenue growth, market share expansion, margin improvement, cost reduction while boosting the perceived future value of the business. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover the game-changing potential of Generative AI, utilizing Google's Vertex AI Model Garden and Large Language Models (LLMs) to revolutionize content search and discovery. Reports show 61% of consumers are now prioritizing TV sources based on the ease of content discovery, with preference towards a more streamlined experience. This demo will show how integration with Generative AI models can power conversational search that expedites results for viewers while also amassing information that makes it increasingly knowledgeable and accurate. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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This lecture delves into the evolution from LLMOps to GenOps, showcasing how the GenOps solution revolutionizes Generative AI with its cutting-edge security and governance framework powered by Google Cloud. It highlights the necessity of continuous security throughout the AI lifecycle and the strategic integration of ethical guidelines and compliance measures, ensuring safe, compliant, and efficient AI operations. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Deploying AI models at scale demands high-performance inference capabilities. Google Cloud offers a range of cloud tensor processing units (TPUs) and NVIDIA-powered graphics processing unit (GPU) VMs. This session will guide you through the key considerations for choosing TPUs and GPUs for your inference needs. Explore the strengths of each accelerator for various workloads like large language models and generative AI models. Discover how to deploy and optimize your inference pipeline on Google Cloud using TPUs or GPUs. Understand the cost implications and explore cost-optimization strategies.

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Harnessing AI's power or falling behind? Join this critical panel as industry leaders dissect generative AI, the game-changer reshaping your reality. Learn how to personalize experiences, unlock efficiencies, and unleash new revenue streams. Craft your winning AI strategy and secure your future in the age of intelligent creation.

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The excitement of generative AI has captured the imagination of developers around the world. To achieve value, customers have to confront the hard reality of what it takes to put models into production. Vertex AI provides capabilities specific to gen AI, including prompt management, tuning, evaluation, and model monitoring to help customers to put gen AI use cases into production. Learn how these capabilities can help accelerate your ability to get the most out of gen AI and how customers have used them successfully for a return on investment.

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