In this mini course, you will explore the use of Gemini, PaLM, and other generative AI models using Vertex AI Studio. You will learn how to design and tune prompts to ensure the best outputs for your applications and discuss other services in Vertex AI Studio to improve output quality.

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Meet The Bank of New York Mellon’s virtual assistant who is helping employees to find relevant information and answers to their questions. Discover the evolution of virtual assistant’s architecture and the lessons learned from their journey. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Discover firsthand how businesses leverage Google Cloud’s GenAI capabilities to unlock insights, drive innovation, and achieve extraordinary value. Learn how to maximize potential through Google Cloud's transformative technologies through a number of remarkable client stories. If one (or more) of these stories speak to you, we have experts nearby at booth #1221 to continue the learning. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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There is nothing more critical than getting customer experience right. The channels and information we leverage to truly serve the customer is exploding with positive outcomes. In this session, BT Group, Vodafone, and AT&T will share their approach, strategies, and results supercharging use cases and delivering differentiated customer experience. Join us to hear about these real world deployments, lessons learned, and how AI is being used to drive innovation and business growth.

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Discover how Robert Bosch, the world's largest automotive supplier, revolutionizes marketing through Gen AI-powered solutions. They are streamlining processes, optimizing resource allocation, and maximizing efficiency across 100+ decentralized departments. Unlike traditional methods, our Gen AI services offer simplicity in image-to-text, content creation, and translation in 130 languages to deliver improvements in just 30 days. Explore how Bosch utilized Google Vertex AI and BigQuery, transforming marketing operations rapidly for tangible results. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Today enterprises are faced with a critical challenge of managing and monetizing vast amounts of data, demanding next level intelligence to realize AI driven insights. Join this session to learn how HCLTech is helping customers deliver advanced healthcare services and achieve regulatory compliance imperatives by integrating AI-driven analytics and GenAI to revolutionize data management. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this session, we'll explore how Yahoo, a digital pioneer for over three decades, partnered with Google Cloud on a digital transformation journey, starting with Yahoo Mail. A blended learning strategy trained 3,000+ employees on Google Cloud in one year. Learn about Cloud Spanner training, the generative AI-oriented Advanced Solutions Lab, and how cross-team collaboration fueled this rapid transformation.

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Generative AI is changing the game, unlocking significant value across the communication service provider (CSP) value chain, and changing how CSPs and their customers interact with technology. Generative AI is enabling new monetization, network, and customer experience models. In this session we will share how Google Cloud is helping CSPs become an AI-driven Telecom. We will share how our CSPs customers are implementing gen AI to improve online self service, increase effectiveness of agent assisted interactions, create optimized next best offers, automate network operations, and ensure data security and compliance at scale.

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Discover how Alaska Airlines is harnessing the power of generative AI to create a personalized and intuitive destination search experience for customers. Gain insights into the data transformation journey that has enabled Alaska Airlines to seamlessly integrate genAI into their customer-facing platforms. Learn how Alaska Airlines has collaborated with Google Flights Enterprise and Google Cloud Consulting to design a user-centric experience that empowers customers to explore and discover new destinations with ease.

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Hear stories from Crystal Huang (General Partner at GV) and Bruno Aziza (Partner at CapitalG) about how disruptive Generative AI startups convinced them to invest over $100M in funding and what unrealized value their investments are unlocking.

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Join Luis Ceze (Founder and CEO at Octo.ai), Surbhi Rathore (CEO and Co-Founder at Symbl AI), and Gennady Pekhimenko (Co-Founder and CEO at CentML) as we explore the groundbreaking potential of generative AI, the technical and ethical hurdles we face, and how Google Cloud empowers developers to create the next generation of AI-powered solutions. Dive into use cases, responsible deployment, and the emerging frontiers where gen AI will leave its biggest mark.

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In the world of retail, crafting product descriptions is a necessary yet time-consuming task, often done manually and, let's face it, not ideal for the wrists. In this session you will learn how Belk ECommerce worked with Google Cloud to solve this cumbersome process using innovative generative AI. You will gain technical insights for leveraging image captioning and Vertex AI, and examine the practical steps to a successful production journey.

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Artificial intelligence (AI) solutions are rapidly evolving. With the exciting new developments in both predictive and generative AI, it's a crucial time for data science and ML teams to evaluate platforms for their enterprise needs. This talk provides a roadmap to navigate essential considerations such as model tuning, cost considerations, latency, security, safety, and flexibility. Attendees will gain practical insights to guide their organization's platform selection and understand how Vertex AI addresses those needs.

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If you’re a data engineer, MLOps engineer or procurement officer planning to purchase third-party AI models, you won’t want to miss this. Learn how you can speed assessment, facilitate procurement, and simplify governance of AI models (including generative AI) on Google Cloud Marketplace. Explore how to easily procure and deploy third-party AI models and frameworks to both Vertex AI and Google Kubernetes Engine. Finally, you’ll learn from Anthropic, who dive into how their solution deploys via Marketplace to Vertex AI.

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Join us for a thought-provoking panel discussion exploring how leading government agencies are leveraging AI to improve the lives of their drivers. Discover how the DMV is enhancing resident services with a Vertex AI-powered virtual agent, while the Central Texas Regional Mobility Authority is modernizing transportation operations for a smoother, more efficient journey.

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Organizations need powerful security solutions to their most sensitive assets. But the familiar approach of bolting on more security products is unsustainable. Instead, the convergence of key capabilities can reduce complexity, increase productivity, and deliver stronger security outcomes. In this spotlight, leaders from Google and Mandiant will share our insight into the threat landscape and our latest innovations that make Google part of your security team. We’ll demonstrate new Gen AI-driven security capabilities that help prevent threats, eliminate toil, and empower talent. And you’ll hear from leaders who have adopted our solutions to transform their security programs.

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Transforming Healthcare Administration with Generative AI: Generative AI can fundamentally transform the healthcare industry’s biggest, most entrenched challenges. The complexity and cost of healthcare administration accounts for 15-30% of total healthcare spending. Join us to discuss how GenAI can streamline healthcare administration by improving medical information processing, reducing manual workloads, improving accuracy, and lowering costs. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Learn how Kyndryl enables businesses to scale with enterprise-grade, responsible AI with a robust data foundation wherever you are on your AI journey. Learn about large language model operations services from Kyndryl and Google Cloud. Find out how Kyndryl is helping multiple clients innovate with Gen AI, to reduce customer service response time from hours to minutes, analyze sentiments, and auto-generate relevant emails. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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It's challenging for organizations to navigate a tech transformation whilst keeping an eye on cost optimization and enabling developers to boost productivity levels. In this session Wayfair will speak to their experience doing both. We'll touch on how Wayfair addressed technical debt through legacy code modernization, test case generation, and the automation of repetitive tasks. We'll also unveil how they boosted developer productivity by leveraging Gen AI for code generation, intelligent code completion, code explanations, and documentation generation. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Natural language is an ideal interface for many real time applications such as inventory tracking, patient journey, field sales, and other on-the-go situations. However, these real time applications also require up to date and accurate information, which necessitates a real time RAG architecture. In this session, we will demonstrate how you can build an accurate and up to date real time generative AI application using a combination of Dataflow and graph databases.

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