For years, mainframe modernization seemed out of reach. Generative AI breakthroughs, led by Google’s Gemini, offer automated assessments, code transformation, and risk mitigation for accelerated and cost-effective cloud migration. Learn from Ford and Intesa Sanpaolo about how they reduced costs, boosted performance, and embraced innovation by modernizing their core applications off the mainframe and onto Google Cloud. Learn how Google Cloud’s mainframe modernization solutions can work for your digital transformation journey.

Monitor generative AI workloads using Google Cloud Observability, including alerting and troubleshooting.

Pedal your way to the right choice, smack that giant enter button to confirm, and pick the right deployment for your prompt. Peek behind the scenes at the Google Cloud console for the tooling to explore and analyze logs and metrics.

Unify your data warehouse and operational store for real-time insights. Use new innovations in Bigtable SQL and BigQuery.

Measure and reduce your emissions on GCP. Get actionable insights for sustainable cloud operations.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

Safeguard sensitive data across the AI life cycle with robust protection measures used in training and runtime.

Keep AI data pipelines protected by preventing unauthorized access or modification of application code and data using Confidential Computing.

Unlock the power of your data with AI using Oracle Database@Google Cloud. Seamlessly lift and shift your Oracle database to Google Cloud and integrate it with BigQuery and Vertex AI for a financial services use case.

Learn how you can use BigQuery and Earth Engine together for a variety of weather and climate resilience use cases including risk assessment, response, and recovery. You'll receive a real world step-by-step walkthrough, highlighting new geospatial features and AI-driven datasets, that make it easier for any professional to unlock insights that can contribute to greater climate resiliency.

Unlock the full potential of your data with Google's autonomous data and AI platform. This session explores how we're bringing the power of AI directly to your data, integrating multimodal data handling, an innovative AI Query Engine, and Gemini agents to enable seamless data integration, automated workflows, complex reasoning, and real-time insights. Join us to explore the latest advancements in BigQuery and Looker and build a data and AI strategy that drives your business forward.

Learn how AlloyDB, AlloyDB AI, and Vector Search can power next-gen retail applications to revolutionize the shopping experience. Learn how to use these technologies in your next app.

Explore AI-powered search, moving beyond keywords to understand consumer intent. Discover how real-time embeddings of text and images power highly relevant search results, boosting sales and user experience.

Uncover data's hidden connections using graph analytics in BigQuery. This session shows how to use BigQuery's scalable infrastructure for graph analysis directly in your data warehouse. Identify patterns, connections, and influences for fraud detection, drug discovery, social network analysis, and recommendation engines. Join us to explore the latest innovations in graphs and see real-world examples. Transform your data into actionable insights with BigQuery's powerful graph capabilities.

Explore using WeatherNext AI forecasts via BigQuery and Earth Engine, discover new ways to enhance your apps or products with Google Maps Platform, and learn about weather use cases and solutions.

In today’s data-driven world, enterprises are seeking scalable, cost-effective and high-performance cloud data warehouses to fuel their analytics and AI initiatives. BigQuery has emerged as a leading solution, attracting many organizations with its serverless architecture, powerful AI and machine learning (ML) capabilities, and a unified data and AI experience. Discover how Quest Diagnostics and Ford successfully migrated to BigQuery to improve efficiency and drive innovation, and learn about new tools to help streamline migrations to BigQuery.