Create reliable AI outputs using trusted data sources. Ground responses in Google Search, Google Maps, or enterprise data.

Unleash fresh avenues for efficient marketing with data analytics and generative AI. Combine creativity with modern analytics to transform marketing workflows from real-time insights to AI-powered recommendations, segmentation, and image and video generation.

Roll and score with Gemini! Engage with Gemini 2.0’s real-time guidance and experience how AI can elevate your game. Learn how you can build your own AI agent system with Gemini and Google Cloud products.

Deploy and operate agents built using any framework in Vertex AI. Monitor and evaluate agents with simple controls.

Safeguard sensitive data across the AI life cycle with robust protection measures used in training and runtime.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Use text prompts to create an interesting short audio piece or silly sound effect. Play with different styles and voices.

Unlock the power of your data with AI using Oracle Database@Google Cloud. Seamlessly lift and shift your Oracle database to Google Cloud and integrate it with BigQuery and Vertex AI for a financial services use case.

Customize and evaluate AI models in Vertex AI. Get techniques for adapting models to your unique requirements.

Team up with an AI agent to compete at this popular board game! Discover how Vertex AI, Memorystore, and Cloud SQL with different models, prompts, and tools can ultimately lead to victory.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how AlloyDB, AlloyDB AI, and Vector Search can power next-gen retail applications to revolutionize the shopping experience. Learn how to use these technologies in your next app.

Explore AI-powered search, moving beyond keywords to understand consumer intent. Discover how real-time embeddings of text and images power highly relevant search results, boosting sales and user experience.

Turn a sketch or sentence into an AI-generated short film. Veo orchestrates dynamic camera moves, Imagen delivers high-definition visuals, and Gemini refines and edits in real time – bringing your imagination to the big screen.

Step into the Model Garden, a curated collection of 200+ cutting-edge models from Google, our partners, and the open-source community—all readily accessible via Vertex AI. Whether you seek groundbreaking innovation or cost-effective solutions, the Model Garden has the perfect solution and the latest models for your use case.

Upload an image and see if Gemini can find hidden details or provide an imaginative description beyond the obvious.

Hit the virtual highway with Volkswagen’s myVW virtual assistant and the new ID. Buzz electric bus. Powered by Google AI, the myVW virtual assistant helps drivers get to know their car through multimodal chat integrated with a wealth of VW resources.