Build and run predictive models using SQL in BigQuery. Leverage the latest models for generative AI tasks.

Create agents for complex, real-world tasks that require specialized functionalities beyond text.

Need precise data extraction from your documents?  This hands-on lab teaches you to build custom document extractors with Document AI Workbench. Learn to create, train, and evaluate a model tailored to your specific document types and achieve higher processing accuracy.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Transform customer engagement with Conversational Agents, Agent Assist, and Conversational Insights. Observe a multimodal agent in action, combining gen AI with business logic. Explore the unified console for building no-code conversational agents.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering, empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering, empowering you to build important apps, services, and agents faster than ever.

From idea to app in minutes. Call our app-building AI agent, which will help you build a functional app over a short call, powered by Customer Engagement Suite with Google AI.

Explore pre-built AI agents available in Google Agentspace. Learn how to quickly deploy and customize these agents for your needs.

Improve AI reasoning and deliver more insightful and relevant customer experiences with GraphRAG systems, powered by Spanner’s multimodel capabilities and Vertex AI.

Step into Etsy’s "Museum of Extraordinary Objects" where Gemini on Vertex AI curates 100M+ unique goods from makers around the world. Discover how Google AI connects Etsy's extraordinary items with the right buyers—transforming the art of finding what you love, faster.

Discover specialized AI models designed for specific functions like science, speech, and many more.

Try out Firebase Studio, a suite of AI-powered tools for full-stack developers to build, deploy, and operate agentive apps.

Can you out-smart AI? Step into the Gemini Playspace to explore the bounds of Google's latest Gemini models. Test your prompts, generate compelling images, and discover unique AI-powered outputs.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

A reference implementation for analyzing geospatial data with generative AI. Combine Google’s unique ML models with your own data and Gemini’s reasoning capabilities to unlock powerful insights for crisis response, public health, climate resilience, and more.

Unleash the power of Gemini with Vertex AI Studio. This hands-on lab guides you through using Gemini for image analysis, prompt engineering, and conversational AI, all within a user-friendly interface. Learn to design prompts and generate content directly from the Google Cloud console.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Build Google-quality search for your organization. Transform how users find enterprise information.

Don’t miss this fireside chat! Join Teradata, Google Cloud, and HSBC to discover how Teradata VantageCloud migrated HSBC’s UK data platform. Learn how Teradata’s Cloud Vantage EDW enabled scalable, secure solutions and improved decision-making. With over 4 billion queries, 2,500 applications, and 35 integrated systems, this hybrid cloud solution offers unparalleled resilience and cost-efficiency.

Get goofy with it! Dream up an image that's as bizarre and wonderful as possible, then describe it with text. Can you make the model go "Whoa, that's... something?"