Generative AI is a rapidly evolving field with the potential to revolutionize the marketing landscape. By providing insights into customer behavior, accelerating creative workflows and enabling media optimization, generative AI can help marketing leaders reach new audiences, save time and money, and improve campaign effectiveness.

We’ll share Google Cloud’s perspective on how marketing leaders can make the most of this moment – driving real business outcomes today, while also ensuring your organization is set up for success tomorrow.

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SAP, Grow, and RISE users, transform your business: Leverage Google Cloud's BigQuery, Cortex Framework, Vertex AI and generative AI to unlock data's potential. See how Pluto7 integrates for a smarter supply chain for better customer experience with better demand-sensing, forecasting, planning inventory, reducing defects and more. Turn your SAP and non-SAP data into action, simplify processes and drive efficiency with gen AI and Gemini. Join us to elevate your business with real-time insights and strategic decision-making.

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NVIDIA AI on Google Cloud provides all the essential tools, frameworks, and models needed to develop and deploy custom models and generative AI applications. This Cloud Talk will share the latest NVIDIA technologies available on Google Cloud to rapidly enable enterprises to take their LLMs and generative AI applications from pilot into production. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Introducing Google Kubernetes Engine (GKE) Threat Detection powered by Security Command Center (SCC). Event Threat Detection protects your use of Google Cloud from the Identity layer up through Network layer detections. Discover how GKE and SCC deliver a better-together integrated experience to detect threats against the container infrastructure.

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In this session we will show how you can query, connect, and report on your data insights across clouds, including AWS and Azure, with BigQuery Omni and Looker. Reduce costly copying and customization and get answers quickly, so you can get back to work.

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Voice transcription in the financial markets is a complex endeavor given the highly specialized fast-paced nature of the business, and the security required to protect the confidentiality of business deals and strategy. Off-the-shelf transcription services are not fit for purpose and don’t provide the security required by financial services. To provide high-accuracy voice analytics, Symphony uses Google Cloud’s Vertex AI to help finance and trading teams collaborate across multiple asset classes.

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With BigQuery and AlloyDB you can run high-performance transactional and analytical workloads and tap into world-class AI models on Vertex AI. Learn how to create the next generation of data-driven experiences with intelligence built in.

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Protect your cloud workloads and meet compliance & sovereignty requirements

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​​Discover how customers leverage unified capabilities with BigQuery to enable rapid and seamless connection of data with AI, empowering them to extract greater value from their information.

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Artificial intelligence (AI) systems thrive on massive amounts of data and require extensive computational resources. Databases fuel training with diverse data, data structures, efficient storage and retrieval efficiency needed to power these intelligent models. Engage Google engineers to define infrastructure and data strategies for solving long term business challenges. Optimize your AI foundation for growth and robustness to make it future ready. Learn how to streamline infrastructure management and free up resources for innovation. Hosted by the experts at Google Cloud Consulting.

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Supercharge your processes with Gemini for Google Workspace. Build no-code solutions easily using AppSheet and create custom solutions integrated with BigQuery and Vertex AI. Learn how generative AI is evolving to help users tackle common workflow scenarios with ease.

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Learn how to customize a model with tools like tuning, function calling, and grounding. Explore a wide variety of capabilities including adapter tuning and RLHF, and learn about different ways to augment model responses with enterprise or 3rd party data.

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Step into the modern retail store and manufacturing center and learn how to deliver enterprise-ready use cases such as store analytics, inventory detection, visual inspection, and predictive analytics with Google Distributed Cloud, AI, and open source. Manage complex IT resources at scale, enable developer agility, and ensure the highest levels of data security to deliver modern customer experiences-from fast casual to brick-and-mortar, at global scale.

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Experience how generative AI is changing the game! Put your prompt engineering skills to the test against other players. And find something to watch - or discover something new - using generative AI for media.

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Explore 130+ models on Model Garden and learn how Vertex AI supports innovation of new generative AI apps. Learn how to optimize MLOps practices, assess different prompts and model responses, and compare different model variants.

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Discover how to build multimodal AI agents that can understand and generate text, images, and video.

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See how Gemini for Google Cloud can help capital markets researchers analyze market commentary videos and create meaningful summaries.

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See how Google AI is transforming healthcare by automating nurse shift handoffs for better patient safety, quality care, and significant time savings while maintaining human oversight.

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Manage security and risk proactively and reactively across multiple clouds

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Optimize AI training, & inference with TPUs and GPUs - the purpose built accelerators behind AI Hypercomputer.