Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio. Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together. What You Will Learn Design a Business Performance Analysis function Analyze performance metrics with website analytics tools Identify business performance metrics for common product scenarios Who This Book is For Senior leaders, product managers, product owners, UX and web analytics professionals

Data Storytelling with Google Looker Studio is your definitive guide to creating compelling dashboards using Looker Studio. In this book, you'll journey through the principles of effective data visualization and learn how to harness Looker Studio to convey impactful data stories. Step by step, you'll acquire the skills to design, build, and refine dashboards using real-world data. What this Book will help me do Understand and apply data visualization principles to enhance data analysis and storytelling. Master the features and capabilities of Google Looker Studio for dashboard building. Learn to use a structured 3D approach - determine, design, and develop - for creating dashboards. Explore practical examples to apply your knowledge effectively in real projects. Gain insights into monitoring and measuring the impact of Looker Studio dashboards. Author(s) Sireesha Pulipati is an accomplished data analytics professional with extensive experience in business intelligence tools and data visualization. Leveraging her years of expertise, she has crafted this book to empower readers to effectively use Looker Studio. Sireesha's approachable teaching style and practical insights make complex concepts accessible to learners. Who is it for? This book is perfect for aspiring data analysts eager to master data visualization and dashboard design. It caters to beginners and requires no prior experience, making it a great starting point. Intermediate and seasoned professionals in analytics and business intelligence who are keen on using Looker Studio effectively will find immense value as well. If you aim to create insightful dashboards and refine your data storytelling skills, this book is for you.

Google Data Studio is becoming a go-to tool in the analytics community. All business roles across the industry benefit from foundational knowledge of this now-essential technology, and Google Data Studio for Beginners is here to provide it. Release your locked-up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike. Authors Grant Kemp and Gerry White begin by walking you through the basics, such how to create simple dashboards and interactive visualizations. As you progress through Google Data Studio for Beginners, you will build up the knowledge necessary to blend multiple data sources and create comprehensive marketing dashboards. Some intermediate features such as calculated fields, cleaning up data, and data blending to build powerhouse reports are featured as well. Presenting your data in client-ready, digestible forms is a key factor that many find to be a roadblock, and this book will help strengthen this essential skill in your organization. Centralizing the power from sources such as Google Analytics, online surveys, and a multitude of other popular data management tools puts you as a business leader and analyzer ahead of the rest. Your team as a whole will benefit from Google Data Studio for Beginners, because by using these tools, teams can collaboratively work on data to build their understanding and turn their data into action. Data Studio is quickly solidifying itself as the industry standard, and you don’t want to miss this essential guide for excelling in it. What You Will Learn Combine various data sources to create great looking and actionable visualizations Reuse and modify other dashboards that have been created by industry pros Use intermediate features such as calculated fields and data blending to build powerhouse reports Who This Book Is For Users looking to learn Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

Learn how to easily transform your data into engaging, interactive visual reports! Data is no longer the sole domain of tech professionals and scientists. Whether in our personal, business, or community lives, data is rapidly increasing in both importance and sheer volume. The ability to visualize all kinds of data is now within reach for anyone with a computer and an internet connection. Google Data Studio, quickly becoming the most popular free tool in data visualization, offers users a flexible, powerful way to transform private and public data into interactive knowledge that can be easily shared and understood. Hands On With Google Data Studio teaches you how to visualize your data today and produce professional quality results quickly and easily. No previous experience is required to get started right away—all you need is this guide, a Gmail account, and a little curiosity to access and visualize data just like large businesses and organizations. Clear, step-by-step instructions help you identify business trends, turn budget data into a report, assess how your websites or business listings are performing, analyze public data, and much more. Practical examples and expert tips are found throughout the text to help you fully understand and apply your new knowledge to a wide array of real-world scenarios. This engaging, reader-friendly guide will enable you to: Use Google Data Studio to access various types of data, from your own personal data to public sources Build your first data set, navigate the Data Studio interface, customize reports, and share your work Learn the fundamentals of data visualization, personal data accessibility, and open data API's Harness the power of publicly accessible data services including Google’s recently released Data Set Search Add banners, logos, custom graphics, and color palettes Hands On With Google Data Studio: A Data Citizens Survival Guide is a must-have resource for anyone starting their data visualization journey, from individuals, consultants, and small business owners to large business and organization managers and leaders.