In the competitive gaming industry, understanding player behavior is key to delivering engaging experiences. Supercell, creators of Clash of Clans and Brawl Stars, faced challenges with fragmented data and limited visibility into user journeys. To address this, they partnered with Snowplow and Databricks to build a scalable, privacy-compliant data platform for real-time insights. By leveraging Snowplow’s behavioral data collection and Databricks’ Lakehouse architecture, Supercell achieved: Cross-platform data unification: A unified view of player actions across web, mobile and in-game Real-time analytics: Streaming event data into Delta Lake for dynamic game balancing and engagement Scalable infrastructure: Supporting terabytes of data during launches and live events AI & ML use cases: Churn prediction and personalized in-game recommendations This session explores Supercell’s data journey and AI-driven player engagement strategies.

The web is on the verge of a major shift. Agentic applications will redefine how customers engage with digital experiences—delivering highly personalized, relevant interactions. In this talk, Snowplow CTO Yali Sassoon explores how Snowplow Signals enables agents to perceive users through short- and long-term memory, natively on the Databricks Data Intelligence Platform.