Are you spending too much time on data warehouse management tasks like hardware provisioning, software patching, and performance tuning and not enough time building your applications and innovating with data? Tens of thousands of AWS customers rely on Amazon Redshift every day to run and scale analytics in seconds on all their data without managing data warehouse infrastructure. In this session, hear from AWS customers who share their journeys moving to a modern cloud data warehouse and analytics with Amazon Redshift. Learn best practices for building powerful analytics and machine learning applications and operating at scale while keeping costs low.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Growing business needs for incorporating real-time insights into conventional use cases is pushing the data transformation envelope from batch processing to streaming. From gaming to clickstream to generative AI use cases, batch analytical workloads today want high throughput, low latency, and simplified ingestion mechanisms for real-time insights and visualizations. Join this session to hear from experts on how to successfully migrate from batch to stream processing using AWS streaming services that provide scalable integrations and real-time capabilities across services such as Amazon Redshift for real-time data warehousing analytics and ELT pipelines.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this session, get an overview of the generative AI capabilities of Amazon Q in QuickSight. Learn how analysts can build interactive dashboards rapidly, and discover how business users can use natural language to instantly create documents and presentations explaining data and extract insights beyond what’s available in dashboards with data Q&A and executive summaries. Hear from Availity on how 1.5 million active users are leveraging Amazon QuickSight to distill insights from dashboards instantly, and learn how they are using Amazon Q internally to increase efficiency across their business.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this session, discover how AI services, including Amazon Q Business, can help to scale and improve community engagement, streamline events planning, and handle everyday tasks as an event organizer. Dive into technical insights with a demo as we share practical ideas and offer guidance on getting started. Learn how to use AI and services like Amazon S3 and AWS Lambda. Building and growing communities is crucial. Whether you’re organizing monthly meetups or full-scale events, learn how to use these tools to work smarter and more efficiently.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

When adopting generative AI, enterprises face unique challenges including scaling, cost management, and resource optimization. This session explores building a robust, enterprise-grade generative AI platform using Amazon Bedrock. Discover how to centrally manage AI resources while efficiently serving multiple teams through dedicated workspaces, which helps ensure security, compliance, and cost optimization. See demos of key features like provisioned throughput, prompt management, and prompt flows, providing insights into designing and implementing an enterprise-ready generative AI platform that balances innovation and scalability.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Discover how Volkswagen harnesses generative AI for optimized job matching and career growth with Amazon Q. Learn from the AWS Product Management team about the benefits of Amazon Q Business and the latest innovations in Amazon Q Apps. Then, explore how Volkswagen used these tools to streamline a job role mapping project, saving thousands of hours. Mario Duarte, Senior Director at Volkswagen Group of America, details the journey toward their first Q App that helps Volkswagen’s Human Resources build a learning ecosystem that boosts employee development. Leave the session inspired to bring Q Apps to supercharge your teams’ productivity engines.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Discover how AWS is reshaping database migrations with generative AI. AWS DMS now uses generative AI in Amazon Bedrock to improve automation of schema conversion, which reduces manual effort and accelerates migrations to fully managed services like Amazon Aurora and Amazon RDS. AWS DMS is a managed migration service that helps move your database and analytics workloads to AWS quickly, securely, and with minimal downtime and zero data loss. This session deep dives into the architectural decisions behind schema conversions with generative AI. Also see demos of this innovation in action.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

PostgreSQL makes it easier to store and query vector data for artificial intelligence and machine learning (AI/ML) use cases with the pgvector extension. Learning best practices for vector search will help you deliver a high-performance experience to your customers. In this session, learn how to store data from Amazon Bedrock in an Amazon Aurora PostgreSQL-Compatible Edition database and learn SQL queries and tuning parameters to optimize the performance of your application when working with AI/ML data, vector data types, exact and approximate nearest neighbor search algorithms, and vector-optimized indexing.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Data professionals are challenged to build solutions that can quickly scale, deliver cost-effective results, and support the needs of various data users. Learn how AWS makes it faster and easier to carry out a modern data strategy without having to manage infrastructure across databases, analytics, and AI/ML. In this session, see how serverless AWS analytics services make it easier to quickly build event-driven data pipelines and microservice architectures that can help you innovate at hyperscale.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Enterprises use Apache Kafka and Apache Flink for an increasing number of mission-critical use cases, real-time analytics, application messaging, and machine learning. As this usage grows in size and scale, so does the criticality, scale, and cost of managing the Kafka and Flink clusters. Learn how AWS customers can achieve the same or higher availability and durability of their growing clusters, both at lower unit costs and with operational simplicity, with Amazon MSK and Amazon Managed Service for Apache Flink.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Join this session to learn about Oracle Database@AWS, an offering that helps you easily and quickly migrate Oracle Exadata workloads to AWS with minimal changes, paving the path to modernize applications using the latest innovations in generative AI, machine learning, and analytics. Hear from State Street, one of the world’s leading providers of financial services, on how it plans to use Oracle Database@AWS to supercharge its migration to AWS, unify its data estates across Oracle and AWS, and modernize its applications. Discover other key benefits of Oracle Database@AWS, and learn how to get started.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Amazon SageMaker provides purpose-built tools to create a reliable path to production for both machine learning and generative AI workflows. SageMaker MLOps helps you automate and standardize processes across generative AI and ML lifecycles. Using SageMaker, you can train, test, troubleshoot, deploy, and govern models at scale to boost your productivity while maintaining model performance in production. Explore the latest and greatest capabilities such as SageMaker Experiments with MLflow, SageMaker Pipelines, and SageMaker Model Registry supporting efficiencies in your ML workflow (MLOps) and generative AI workflows (FMOps). Learn how to bring generative AI concept to production quickly and securely.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

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About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Businesses today struggle to maintain a personal touch in hybrid sales environments combining in-person and digital interactions. Engaging customers effectively, improving seller productivity, and accelerating sales cycles are paramount goals, but achieving them requires innovative solutions. This talk showcases how Showpad leverages AWS services like Amazon Bedrock to drive productivity and revenue outcomes for their customers. Learn about their latest AI capabilities built on AWS technology, automating repetitive tasks, creating personalized content, and extracting deep insights from data. These generative AI solutions empower sellers to engage more effectively, improve productivity, and accelerate sales cycles.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Digital businesses began production use of generative AI in 2023 and accelerated in 2024. Advanced adoption can drive an average of 11% in increased earnings. A focus on improving specific business functions shows the most consistent ROI across use cases. What are the numbers when it comes to human resources, supply chain management, IT automation, code development, and beyond? How are companies drilling down to unit economics? What ROI models are most effective for AI efforts? This session explores recent analyst reports, together with actual customer stories, to discover the real numbers and metrics around specific ROI efficiencies.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Amazon SageMaker allows data scientists and ML engineers to accelerate their generative AI journeys by deeply customizing publicly available foundation models (FMs) and deploying them into production applications. The journey begins with Amazon SageMaker JumpStart, an ML hub that provides access to hundreds of publicly available FMs, such as Llama 3, Falcon, and Mistral. Join this session to learn how you can evaluate FMs, select an FM, customize it with advanced techniques, and deploy it—all while implementing AI responsibility, simplifying access control, and enhancing transparency.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this session, gain the skills needed to deploy end-to-end generative AI applications using your most valuable data. While this session focuses on the Retrieval Augmented Generation (RAG) process, the concepts also apply to other methods of customizing generative AI applications. Discover best practice architectures using AWS database services like Amazon Aurora, Amazon OpenSearch Service, or Amazon MemoryDB along with data processing services like AWS Glue and streaming data services like Amazon Kinesis. Learn data lake, governance, and data quality concepts and how Amazon Bedrock Knowledge Bases, Amazon Bedrock Agents, and other features tie solution components together.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

The media team at the National Football League (NFL) embraced the power of Amazon Q Business to revolutionize their content production processes. By integrating this cutting-edge technology into their workflow, they significantly accelerated the creation and publication of their media assets, game highlights, social media posts, and graphics while boosting their talented content creators’ productivity. Join this session to learn best practices from the NFL’s pioneering journey, the impact it has had on their business, and the roadblocks to avoid. Walk away with practical lessons for how you can use Amazon Q Business to boost your content production.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Dive into this AWS session with Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, and Martin Holste, CTO Cloud and AI at Trellix. Explore how Trellix uses Amazon Bedrock and AWS EMR to revolutionize security operations. Learn how generative AI and comprehensive data strategies enhance threat detection and automate security processes, driving a new era of efficiency and protection. Discover practical AI applications and real-world examples, and get ready to accelerate your AI journey with AWS.

Speakers: Martin Holste, CTO Cloud and AI, Trellix Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation, Amazon Web Services

Learn more: https://go.aws/3x2mha0 Learn more about AWS events: https://go.aws/3kss9CP

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaidataconference #awsgenai

In this session, Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, explores how generative AI is revolutionizing businesses and the critical role data plays in this transformation. He discusses the evolution of AI models and the importance of a comprehensive data management strategy encompassing availability, quality, and protection of data.

Mark Greville, Vice President of Architecture at Workhuman, shares insights from Workhuman's journey in building a robust cloud-based data strategy, emphasizing the significance of storytelling, demonstrating value, and gaining executive support.

Kamal Sampathkumar, Senior Manager of Data Architecture at Workhuman, delves into the technical aspects, detailing the architecture of Workhuman's data platform and showcasing solutions like Data API and self-service reporting that deliver substantial value to customers.

Learn more at: https://go.aws/3x2mha0

Learn more about AWS events: https://go.aws/3kss9CP

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaianddataconference #generativeaiconference #genaiconference #genaievent #AWSgenerativeai #AWSgenai

It can seem like every security company these days is using AI, but many are actually creating more work for security operations by requiring more typing with a chatbot and more reading by analysts to understand what’s occurring. In this lightning talk, learn about Trellix’s different approach—Its virtual analyst makes decisions and has opinions. Explore how it uses AI powered by Amazon Bedrock to decide if findings are among the few that a human should look at. Also, learn how security teams can help ensure every important finding is being evaluated with an in-depth look at how AI makes decisions with the right data. This presentation is brought to you by Trellix, an AWS Partner.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Do you have questions about privacy and compliance when it comes to using or building generative AI applications? Join this session for a deep dive on privacy and compliance challenges and considerations that you should be aware of as you embark on your generative AI journey. Gain insights into different generative AI use cases, and learn about what is happening around the world with regard to AI regulation and standards and the impact that they may have on your applications.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

As an increasing number of organizations leverage internal data for optimizing outputs in generative AI through Retrieval Augmented Generation (RAG), concerns about potential internal data leaks have grown. This talk delves into strategies for securely transmitting and storing the internal data used in RAG. Additionally, explore methods for identifying sensitive data and learn about best practices for subsequent measures to address these concerns.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Many companies are excited to build products using generative AI, but these large language models require protections against jailbreaking to help ensure safe, ethical use. This lightning talk covers best practices for protecting your generative AI application against threats that could make models behave undesirably. Explore approaches to mitigate risks from the start, helping you build responsibly.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Generative AI–based applications have the most business impact when they have access to critical business data and are empowered to take actions on behalf of the user. However, these integrations raise important security questions outlined in the OWASP Top 10 for LLM vulnerabilities and NIST Adversarial Machine Learning frameworks. This lightning talk introduces high-level architectural patterns to effectively mitigate key OWASP Top 10 for LLM vulnerabilities through Zero Trust principles. Leave this talk with best practices for building generative AI applications accessing sensitive business data using Agents for Amazon Bedrock.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

The security and privacy of data during the training, fine-tuning, and inferencing phases of generative AI are paramount. This lightning talk introduces a reference architecture designed to use the security of AWS PrivateLink with generative AI applications. Explore the importance of protecting proprietary data in applications that leverage both AWS native LLMs and ISV-supplied external data stores. Learn about the secure movement and usage of data, particularly for RAG processes, across various data sources like Amazon S3, vector databases, and Snowflake. Learn how this reference architecture not only meets today’s security demands but also sets the stage for the future of secure generative AI development.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing