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Event

Superweek 2023

2023-02-01 Superweek Visit website ↗

Activities tracked

28

Superweek 2023 - Analytics conference in Hungary

Filtering by: Analytics ×

Top Topics

Analytics 28 Google Analytics 6 Marketing 5 Modern Data Stack 2 GDPR/CCPA 2 CDP 1 Cloud Computing 1 Cypress 1 Data Analytics 1 Data Collection 1 Data Engineering 1 Data Quality 1 Data Science 1 ETL/ELT 1 GCP 1

Top Speakers

Matt Gershoff 2 Vlad Flaks 2 Adam Greco 2 David Hermann 2 Lukas Oldenburg 2 Maciej Zawadziński 2 Doug Hall 1 Steen Rasmussen 1 Aurélie Pols 1 Tim Wilson 1 Krista Seiden 1 Simo Ahava 1

Sessions & talks

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USING AN END-TO-END TESTING TOOL TO VALIDATE WEBSITE ANALYTICS IMPLEMENTATIONS

2023-02-01
talk
Peter Meyer (IIH Nordic, Denmark)
Analytics Cypress

A lot of information has been shared about "normal" website user interface testing using Cypress, an end-to-end testing tool, but not so much about testing analytics implementations. You can set up tests of your website features, but also tests of how your tag management system, and added tags, are running on your web pages.

VENDOR WARS - LET'S DISCUSS

2023-02-01
talk
David Hermann (Digitec Galaxus AG - Zurich, Switzerland) , Adam Greco (/ Amplitude) , Maciej Zawadziński (/ Piwik PRO) , mod.: Tim Wilson (Analytics Power Hour - Columbus (OH) , Krista Seiden (/ Google Analytics) , Lukas Oldenburg (dim28.ch - Zurich, Switzerland)
Analytics

Every analyst has their favorite analytics toolset. They may use many, or may only know one platform inside and out. In this panel we'll dive into the pros and cons of the biggest analytics platforms out there and have a healthy debate over where the future of the analytics industry will go.

WHAT DO YOU MEAN WE HAVE TO MIGRATE 3.000+ EVENTS TO GA4?

2023-02-01
talk
Alejandro Zielinsky (/ HelloFresh)
Analytics Google Analytics

GA4 brought an insane amount of work to anyone using Universal Analytics currently. HelloFresh decided to clean up its implementation and do things "out of the box".