How do you blend AI efficiency with human empathy to build stronger, lasting customer relationships? With the rise of AI, the human element is increasingly a critical differentiator for companies. Join Dialpad Chief Marketing Officer, Jen Grant, and Dialpad Director, Automatic Speech Recognition, Natalie Owen, to learn how organizations can deliver real-time coaching and context-aware suggestions that empower agents to deliver emotionally resonant, high-value customer interactions.

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Discover how NetApp Volumes, a Google Cloud managed data storage service that provides advanced data management capabilities and highly scalable performance, can accelerate your workloads, enable hybrid deployments, and provide cloud bursting for AI, EDA, media and entertainment, and others by extending your on-premises data into Google Cloud, all while keeping your data available and secure. Join us to explore how NetApp and Google Cloud together drive innovation and operational excellence.

This Session is hosted by a Google Cloud Next Sponsor.
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Production-ready apps, including GenAI apps, demand robust telemetry. Explore the full lifecycle: from data generation to consumption. See how OpenTelemetry, scaled by BindPlane, delivers enterprise-grade observability within Google Cloud. Learn to centralize data, cut costs, and achieve proven customer success!

AI reasoning models and agents are reshaping the AI landscape, ushering in a new era of autonomous decision-making and action. Accelerated computing is crucial for delivering exceptional user experiences, enabling real-time responses and timely actions while reducing deployment costs at scale. The NVIDIA and Google Cloud partnership delivers cutting-edge AI infrastructure, enterprise-grade software, and optimized AI models, providing the foundation to build and deploy this new class of AI systems. Discover how NVIDIA AI, integrated across Google Cloud, offers developers flexibility and choice while delivering best-in-class performance and TCO, transforming enterprise AI in this new era.

This Session is hosted by a Google Cloud Next Sponsor.
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Dive deep into Google Cloud’s industry-leading approach and total transparency to incident communications through Personalized Service Health. Learn how Google leverages machine learning (ML) to provide fast and relevant insights through Personalized Service Health, so you can integrate them into your incident response, whether it’s through AIOps platforms or conventional incident management systems. Go beyond the theory and dive deep into real-world customer examples and experiences of these patterns, and hear how experts from SAP approach incident response with Personalized Service Health.

Learn how a financial services company successfully transitioned its petabyte-scale logging platform from an on-premises environment to a scalable, cost-effective, and secure solution on Google Cloud. This talk will delve into the key phases of their journey, including rigorous benchmarking, scale testing, and the implementation of seamless log ingestion. Explore how the solution leveraged Terraform-driven automation to efficiently manage over 250,000 resources and preserved existing content such as searches, alerts, and dashboards.

Enterprise mission-critical workloads require efficient storage infrastructure that gives the right performance and capacity along with high levels of data protection. Explore Google Cloud’s data protection solutions with the advanced data protection of Google Cloud Hyperdisk and Backup and DR Service. We’ll dive into local protection, regional protection, and immutable and indelible protection for critical applications. Learn from BlackLine, a leading cloud financial software provider, about how they are protecting their business-critical application effectively.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Connect with other security professionals in our Birds of a Feather sessions. Dive into lively discussions with peers and Google Cloud experts on key security topics, including identity and access management, network security, multicloud monitoring, and more.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

This Session is hosted by a Google Cloud Next Sponsor.
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As government customers are evaluating ways to modernize legacy infrastructure and tools to address needs and challenges combined with a IT security threat landscape more intense than ever; technology partners combining AI and security solutions are becoming vitally important. Carahsoft, Google Public Sector and Palo Alto Networks partner to bring best of breed technology systems to public sector customers. Join us to learn more about how you can leverage better together solutions to drive positive outcomes within the public sector ecosystem.

This Session is hosted by a Google Cloud Next Sponsor.
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This hands-on lab equips you with the practical skills to create and optimize secure, high-throughput VPN connections within the Google Cloud environment. You'll learn to establish secure IPsec Virtual Private Network (VPN) tunnels between Google Cloud and external networks, including techniques for distributing traffic across multiple tunnels to maximize bandwidth. Through hands-on exercises, including VPN creation, configuration, and performance testing using iperf, you'll gain the confidence to design and implement robust and scalable VPN solutions for your specific needs.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Migrate PostgreSQL to AlloyDB with Database Migration Service (DMS). This hands-on lab covers setting up Virtual Private Cloud (VPC) peering, configuring a continuous migration job, migrating data, and verifying the results. Learn to propagate live updates to your AlloyDB instance.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Master the art of co-selling to unlock the full potential of your Google Cloud partnership and drive results. Learn how to craft compelling subregional & vertical plans and effectively frame your solutions to win the Google Cloud field. By sharing best practices, we can drive engagement and joint customer success.

Priceline is on a path to take their cloud network to the next level. Architects from Priceline will share their drivers, objectives and practical experience of taking a phased approach to a Northstar architecture based on Google's Cross-cloud Network. Learn how Priceline is migrating their entire network security stack to Google Cloud, evolving their VPC networking to a policy-centric model and streamlining connectivity to other Cloud Service Providers while gaining operational efficiencies, higher reliability and a favorable TCO.

Learn how the legendary retail brand accelerated AI adoption by building a GCP Data Platform and conducting enterprise-wide data transformation program. We’ll demonstrate how Big Query and other GCP services liberated the data from legacy environments and became the foundation for AI Factory initiative. We will highlight the challenges and solutions for data quality control, enterprise-wide stakeholder alignment, and business users engagement on the road to data value realization.

This Session is hosted by a Google Cloud Next Sponsor.
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What’s step one for protecting cloud-native applications? CSPM, CWPP, CIEM, DSPM or CNAPP? Get beyond acronyms and learn how to improve your security quickly and simply by understanding security findings in context — workloads, infrastructure, identities, network, sensitive data — and then prioritizing risks that matter most. Join this session to see how a unified platform empowers multiple stakeholders to drive identity-driven visibility, risk prioritization, and remediation across complex cloud and hybrid environments.

This Session is hosted by a Google Cloud Next Sponsor.
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Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Build transformative solutions by leveraging Google Cloud's data management and AI. Solutions like BigQuery and AI-first databases enable personalized recommendations and predictive analytics, delivering exceptional customer value. Partners will share best practices for building a successful data management organization with Google Cloud and how this has led to unlocking innovation.

NVIDIA GPUs accelerate batch ETL workloads at significant cost savings and performance. In this session, we will delve into optimizing Apache Spark on GCP Dataproc using the G2 accelerator-optimized series with L4 GPUs via RAPIDS Accelerator For Apache Spark, showcasing up to 14x speedups and 80% cost reductions for Spark applications. We will demonstrate this acceleration through a reference AI architecture on financial transaction fraud detection, and go through performance measurements.

Unstructured data makes up the majority of all new data; a trend that's been growing exponentially since 2018. At these volumes, vector embeddings require indexes to be trained so that nearest neighbors can be efficiently approximated, avoiding the need for exhaustive lookups. However, training these indexes puts intense demand on vector databases to maintain a high ingest throughput. In this session, we will explain how the NVIDIA cuVS library is turbo charging vector database ingest with GPUs, providing speedups from 5-20x and improving data readiness.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how Google’s interconnected ecosystem of Google Cloud platform and specialty solutions can address the needs and challenges of resource-constrained IT teams. We’ll delve into practical use cases and demonstrate how Google Cloud’s specialized business intelligence platform (Looker) and security solutions (Google Security Operations, Mandiant) can help your business improve efficiency and reduce costs while improving your security posture.