With rising complexity, increasing data volumes, and ever-changing threats, it’s imperative to adopt a threat-driven approach to security operations. This session explores how Google’s security products infuse threat intelligence to help organizations understand the threats that matter most to them, and ensure that they have the detections and security controls to successfully mitigate those threats. We’ll explore real-life scenarios of actual discovered threats and show how organizations can hunt, detect, and contain them.

Want to create a world-class search experience that drives sales? This session will reveal how to replicate Google’s search quality in your commerce platform. Join us to explore how VAIS:Commerce is going beyond its industry leading AI search and recommendations and ushering in a new era of AI-powered shopping experiences using cutting-edge conversational AI and agents to create personalized journeys, boost conversions, and redefine customer engagement.

Discover how organizations are transforming into AI-applied companies. Explore strategies for optimizing, improving, and innovating GCP operations. Learn from a holistic approach to integrating GenAI, ML, and DataOps and the capabilities enabled for GCP strategy. Explore enhancements in serverless tech, automation, and security. Don't miss out on this opportunity to be inspired and informed.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Elevate your customer service and unlock new opportunities with Vertex AI agents. This session discusses the service opportunity and will walk through a live demo of Vertex AI Agent Builder. We'll provide insights and resources to identify and grow service opportunities using Vertex AI agents and other Google Cloud AI services.

This session delves into the practical applications of AI in transforming customer support within the travel and retail industries. We’ll examine how businesses are pairing real-time digital insights with AI-powered conversational servicing to enhance customer interactions and streamline support processes. Explore real-world examples of how these advancements are leading to significant improvements in efficiency, customer satisfaction, and agent empowerment.

As AI reshapes the way we think about trust and security, GitHub is leading the charge in transforming application security. Join Brittany O’Shea, GitHub Sr. Director of Product Management, as she showcases how AI-driven advancements are revolutionizing detection, prevention, and remediation. Discover how these innovations empower developers to build secure, high-quality software by embedding security as a default, dramatically improving the nature of application security for the better.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Find out how leading customers have successfully done large-scale VMware migrations to Google Cloud. Join us in this exciting customer panel to learn directly from Google Cloud VMware Engine customers about how they’ve successfully completed their VMware transformation journeys.

Stop struggling to unlock the transformative power of AI. This session flips the script, revealing how your existing Kubernetes expertise is your greatest advantage. We'll demonstrate how Google Kubernetes Engine (GKE) provides the foundation for building scalable, custom AI platforms - empowering you to take control of your AI strategy. Forget starting from scratch; leverage existing skills to architect and deploy AI solutions for your unique needs. Discover how industry leaders like Spotify are harnessing GKE to fuel responsible innovation, and gain the insights to transform your Kubernetes knowledge into your ultimate AI superpower.

Picture this: You pull up to your favorite drive-thru, but instead of the usual crackly intercom, a friendly AI agent greets you by name, already knows your go-to order, and suggests the perfect milkshake to complement your burger. Join us in discovering how the Food Ordering AI Agent can radically improve customer satisfaction and increase employee efficiency while generating upsell revenues. 

This session demonstrates how BigQuery ML connects all your data to cutting-edge AI using familiar SQL. Learn practical steps to build, train, and deploy machine learning (ML) models for predictive analytics directly in BigQuery while minimizing complexity and data movement. Discover ways to perform tasks such as sentiment analysis, audio transcription, and document classification with the latest models from Gemini, Claude, Llama, and others directly in BigQuery without the need for advanced Python or specialized ML skills.

Unlock the true potential of your enterprise data with AI agents that transcend chat. This panel explores how leading companies build production-ready AI agents that deliver real-world impact. We’ll examine Google Cloud, MongoDB, Elastic, and open source tools, including generative AI and large language model (LLM) optimization with efficient data handling. Learn practical approaches and build the next wave of AI solutions.

Are you a DevOps engineer or site reliability engineer (SRE) tasked with keeping mission-critical applications running 24/7? What if AI could help you detect, diagnose, and resolve incidents faster than ever before? Join the session to learn how to use AI assistance to diagnose and troubleshoot incidences and improve the mean time to detect (MTTD) and mean time to repair (MTTR). Charles Schwab partnered with Google Cloud on exploring the capabilities of Gemini Cloud Assist. And in this session, they’ll share their firsthand experiences testing Gemini Cloud Assist to enhance the reliability of their login application that handles millions of logins daily. Get practical AI skills and tips that you can put into your job right away.

Learn how a team of developers built a serverless toolkit with Cloud Run to simplify application development and deployment. This session shares best practices from Shopify for creating a robust toolkit that empowers developers to seamlessly ship serverless applications while integrating with essential Google Cloud services and adhering to security best practices. Discover how to enhance scalability, reduce toil, and boost productivity.

Applications of the future require a database that transcends historical paradigms. They require advanced in-database capabilities like Graph RAG, vector and full-text search without compromising on critical database properties of compliance, scale, and availability. In this talk, you'll learn how Spanner's native search and interoperable multi-model capabilities enable your developers to build intelligent, global applications on a single, zero-ETL (extract, transform, and load) data platform.

Introduce how easy it can be to build a fully function Flutter app with Firebase Backend. It's fast, easy, and fully function with Front-end UI, and backend task (using Cloud Function), database (Firestore), storage (Cloud Storage), and more. Additional tips on Vertex AI and Gemini in both Flutter and Cloud Function will be added if time allows.

Business intelligence professionals and data practitioners, join us to share experiences and brainstorm solutions to your biggest data challenges. Whether you're tackling AI hallucinations, accelerating large queries, or defining data governance, this meetup provides a space for interactive discussion with peers and data experts. Bring your own topics to explore real-world scenarios and grow your network within our community.

The size and volume of internet-based attacks continues to grow exponentially. From DDoS, bad bots, and fraud to data exfiltration and infrastructure vulnerabilities to new generative AI-specific attacks, having strong defense in depth for your internet-facing workloads is critical to keep services running and protect sensitive data. Come learn about the latest innovations from Google Cloud’s Cross-Cloud Network to protect workloads hosted in any cloud, on-premises, or colocation facility. Updates will cover Google Cloud Armor, reCAPTCHA Enterprise, Model Armor, and Apigee.

Firestore with MongoDB compatibility is a serverless database service  designed to maximize scalability, high availability and performance without the hidden costs of capacity planning. This session demonstrates the new Firestore with MongoDB compatibility capabilities and discusses how Dialpad has built an Ai-powered customer communications platform leveraging Firestore over the last 14 years to grow a successful, performant, reliable business.

Dive into Firebase Genkit, an open-source framework for building production-ready AI applications. This hands-on lab guides you through creating a Genkit project using the Gemini Flash foundation model. You'll learn to define flows and prompts, leverage the Genkit developer user interface, and gain insights from flow and prompt traces. Experience the power of Genkit to build innovative AI applications with ease.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Companies in the fiercely competitive gaming landscape face constant pressure to create engaging and ever-evolving player experiences. Generative AI can help game developers craft more dynamic, personalized gameplay while reducing time to market. Major game studios are leveraging Google Cloud’s cutting-edge AI capabilities to create immersive player experiences, personalized chatbots, dynamic character interactions, and user-generated content. We’ll show you how you can use Google Kubernetes Engine to easily integrate gen AI with game servers.

Organizations in the public sector are driving incredible transformation with the help of Google Cloud. In this session, you’ll learn how Assured Workloads, one of Google Cloud’s modern cloud solutions, allows public sector customers to easily run regulated workloads on our public cloud infrastructure. And you’ll learn how your organization can address various compliance regimes, such as Criminal Justice Information Services (CJIS), Federal Risk and Authorization Management Program (FedRAMP), International Traffic in Arms Regulations (ITAR), and more.

Hear how generative media is enabling organizations to uplevel their content workflows and provide new and exciting features at scale. With Imagen and Veo integration, users of all skill levels are producing high quality visuals in a fraction of the time. Learn from companies L’Oreal and Honor on how their enterprises have provided access to AI-powered creative tools to their employees and customers and have delivered real business impact as a result.

Test your incident response skills in the Security Tabletop Workshop, an exercise that simulates a realistic cyberattack to assess and improve an organization’s security posture. Tabletop exercises are a critical component of any cybersecurity strategy, helping your team reduce the impact of cyberattacks, evaluate response strategies, address gaps, foster collaboration, and clarify roles during a crisis.

Agencies are applying cutting-edge technology to safeguard communities and resources, bolster emergency management, and streamline disaster response efforts. Learn how AI, predictive capabilities, real-time data analysis, and a modernized IT infrastructure can be used to build a more resilient future.

The cloud is more than infrastructure – it’s a catalyst for content innovation in the media and entertainment industry. This session explores how companies are using cloud capabilities to streamline and optimize workflows to drive business outcomes. Join us to discover how the cloud is powering the next generation of content creation and distribution, unlocking the full potential of your valuable media assets.