Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Platform Engineering promises to be the next evolutionary step beyond DevOps and SRE by reducing complexity and unlocking efficiency by shifting tasks down into the platform. Join us and connect with fellow experts in DevOps, SRE, and the Platform Engineering community to discuss essential new tools and principles needed for successful digital transformations in 2025. Gain valuable advice, guidance, and networking opportunities.

Test your incident response skills in the Security Tabletop Workshop, an exercise that simulates a realistic cyberattack to assess and improve an organization’s security posture. Tabletop exercises are a critical component of any cybersecurity strategy, helping your team reduce the impact of cyberattacks, evaluate response strategies, address gaps, foster collaboration, and clarify roles during a crisis.

Designed for ISV partners, spur your path to co-sell success with Google Cloud. Gain a clear roadmap to co-sell readiness with resources designed specifically for you. Learn how to streamline onboarding to Google Cloud Marketplace, accelerate go-to-market, and access exclusive incentive programs.

Agentic workflows analyze vast amounts of data and generate insights in real-time, giving you a competitive advantage with your AI offering. But when should you use them and how do you get started? Join DataStax to learn what use cases are best for employing agentic workflows, best practices for assuring accuracy, and getting your agentic AI into production.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Discover how to break free from the cycle of endless AI Proofs of Concept (POC) and unlock scalable, enterprise-wide impact. In this session, we’ll explore proven strategies for operationalizing AI, including leveraging cloud-native solutions like Vertex AI, building robust MLOps pipelines, and defining measurable ROI tied to business goals. Through real-world examples and actionable insights, learn how to overcome common scaling challenges, drive cultural adoption, and future-proof your AI strategy for sustained innovation and success.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Building product recommendation system/chat bot using LLMs is simple... on paper. In reality, simple RAG covers only the simplest scenarios. To cover more complicated one, you may want to learn about such things as a conversation graph, logical and semantic routing, hybrid search etc. In this talk I share lessons and tricks we have learn during building product recommendation system using Gemini.

Unlock the power of generative AI and data. Join experts from LlamaIndex and Google Cloud databases and learn how to seamlessly integrate LlamaIndex with AlloyDB and Cloud SQL for PostgreSQL, enabling your apps to reason, act on your data, and leverage the performance of Google Cloud. We’ll share real-world examples and code. Discover new possibilities for building advanced gen AI applications.

Tired of building the same old software as a service (SaaS) features? AI and data agents are revolutionizing the SaaS landscape, and developers are at the forefront of this exciting shift. Imagine building applications that can autonomously learn, adapt, and execute complex tasks, all while providing a personalized user experience. This session equips you with the knowledge and tools to build the next generation of intelligent SaaS applications. Learn how leading companies are leveraging AI agents to automate workflows, personalize user interactions, and boost operational efficiency. Discover the latest trends in agent development, best practices for building agent-first applications, and the secrets to successful implementation. And leave with practical insights and a clear roadmap for harnessing the power of agentic AI to create truly innovative SaaS products.

Managing massive deployments of accelerators for AI and high performance computing (HPC) workloads can be complex. This talk dives into running AI-optimized Google Kubernetes Engine (GKE) clusters that streamline infrastructure provisioning, workload orchestration, and ongoing operations for tens of thousands of accelerators. Learn how topology-aware scheduling, maintenance controls, and advanced networking capabilities enable ultralow latency and maximum performance by default for demanding workloads like AI pretraining, fine-tuning, inference, and HPC.

This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

Learn from public sector leaders about how they are innovating and improving the citizen experience with AI-powered tools and virtual agents. By applying technology to streamline processes, personalize interactions, and improve access to information, public sector agencies are able to more efficiently and effectively serve their citizens.

Join this session where Shopify engineers will discuss how they leverage the latest Google Kubernetes Engine (GKE) innovations to build robust, scalable platforms that not only handle everyday traffic with ease but also gracefully absorb unpredictable spikes during peak events like Black Friday and Cyber Monday. Learn key architectural patterns, smart infrastructure choices, and proven best practices. Discover how to optimize resource utilization, control costs, and deliver cost-effective performance every time.

Isomorphic Labs has created an AI drug design engine that reimagined traditional drug discovery approaches and allowed the company to go after some of the hardest disease targets. IsoLabs’ frontier AI research has yielded models that can accurately predict properties of proteins and other molecules and allow chemists to rationally design the next generation of medicines in-silico, in record time.

As the number of distributed and generative AI applications grows in your organization, so will the number of APIs – presenting management and governance challenges. This session introduces API Hub, a solution for unified API management. Learn how to gain centralized observability over your APIs, use the API Hub on-ramp framework to connect to any API gateway, help developers access shared components and standards to build compliant APIs faster, and discover and manage shadow APIs.

What if closing a mortgage was faster, simpler, and more efficient than ever before? United Wholesale Mortgage (UWM), the nation's top loan originator, is making that vision a reality with Google AI. UWM is already seeing dramatic results, including a doubling of underwriter productivity in just nine months. Join us to discover how UWM is leveraging Vertex AI, Gemini Flash, and BigQuery to create a seamless experience for brokers and homebuyers and share their exciting vision for the future of home financing, including agentic AI experiences.

This session explores patterns for productionizing AI applications on Google Kubernetes Engine (GKE). Learn to leverage open source frameworks, cloud AI services, and readily available models to train, deploy, and scale with GKE. We’ll share real-world customer stories and best practices for productionizing AI solutions on GKE.

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

Dive into the world of serverless GPUs with Cloud Run. This talk explores how Cloud Run delivers on-demand GPUs with unprecedented flexibility and cost efficiency. Learn how you can achieve optimal performance and resource utilization with rapid autoscaling and scaling to zero. And discover how Cloud Run GPUs can help you build AI inference apps with open models, high-performance computing, graphics rendering, and much more.

Creating a business case to modernize technology has always been challenging. Hear how McKinsey is using a multi agent architecture to automate complex software development flows efficiently and cost-effectively. See how gen AI agent squads are foundational for scaling workforce talent and enhancing organizational capabilities. Learn best practices and see real-world examples of how organizations are using a multi-agent gen AI approach to achieve faster, cheaper, and better results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Small teams often struggle to unlock the full potential of their data due to limited resources and a lack of specialized expertise. In this session, we’ll show you how BigQuery and Looker make advanced analytics accessible and easy for teams of any size. Learn how to seamlessly integrate, analyze, and visualize your data to drive data-driven decisions and achieve your business goals.

AI is revolutionizing enterprise operations by transforming unstructured data into actionable intelligence, reducing manual effort, & converting data into powerful drivers of smarter, more connected operations. Explore the dynamic interplay of AI agents, collaborating seamlessly to orchestrate specialized tasks in real-time. Learn how connected intelligence breaks down silos, integrating data & systems to drive proactive, efficient operations. See this shift in action with Leah to learn how you can apply these best practices in your industry.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

The first Google Axion virtual machine (VM), C4A, provides the best price performance for general purpose workloads in the industry, but don’t take it from us. We’ll share how Axion benchmarks for key workloads. Then, we’ll take a deeper look at leading customers using Google Axion VMs. They’ll discuss their use cases and how they architected their stack to run on Arm VMs, providing valuable tips for other customers considering a similar transition.