A clean energy platform that connects residents, businesses, and other consumers with clean energy facilities that lower their electric costs, centralized data from CRM and billing systems in BigQuery for churn analysis. Historically, account managers manually reviewed cancellation cases, parsing emails and call transcripts to categorize reasons using a complex 65-category system, later condensed into 16 actionable insights. By leveraging Google Gemini, we automated this process, training the LLM to analyze customer interactions and assign accurate categories, streamlining operations and enhancing retention strategies.

Commerzbank, the largest bank in Germany, is using Gemini to transform its financial advisory workflows. The company is seeing significant reductions in processing time of client documentation and increases in productivity with Vertex AI. Learn how Gemini's ability to understand multiple modalities and process long documentation along with the generative AI evaluation service on Vertex AI, played a key role in streamlining operations and enhancing the client experience.

Java developers, join us to connect with your peers and explore best practices for building robust GenAI Java applications. We'll walk through sample apps as we discuss topics including cost reduction, efficient embedding generation, entity management, and testing. Then we'll dive deeper into the topics most relevant to you.

Connect with other security professionals in our Birds of a Feather sessions. Dive into lively discussions with peers and Google Cloud experts on key security topics, including identity and access management, network security, multicloud monitoring, and more.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As government customers are evaluating ways to modernize legacy infrastructure and tools to address needs and challenges combined with a IT security threat landscape more intense than ever; technology partners combining AI and security solutions are becoming vitally important. Carahsoft, Google Public Sector and Palo Alto Networks partner to bring best of breed technology systems to public sector customers. Join us to learn more about how you can leverage better together solutions to drive positive outcomes within the public sector ecosystem.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This hands-on lab equips you with the practical skills to create and optimize secure, high-throughput VPN connections within the Google Cloud environment. You'll learn to establish secure IPsec Virtual Private Network (VPN) tunnels between Google Cloud and external networks, including techniques for distributing traffic across multiple tunnels to maximize bandwidth. Through hands-on exercises, including VPN creation, configuration, and performance testing using iperf, you'll gain the confidence to design and implement robust and scalable VPN solutions for your specific needs.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Migrate PostgreSQL to AlloyDB with Database Migration Service (DMS). This hands-on lab covers setting up Virtual Private Cloud (VPC) peering, configuring a continuous migration job, migrating data, and verifying the results. Learn to propagate live updates to your AlloyDB instance.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Master the art of co-selling to unlock the full potential of your Google Cloud partnership and drive results. Learn how to craft compelling subregional & vertical plans and effectively frame your solutions to win the Google Cloud field. By sharing best practices, we can drive engagement and joint customer success.

Be inspired by a panel of extraordinary women shaping the future of AI. Hear their stories, gain valuable insights, and connect with fellow attendees passionate about the field. This session offers a unique opportunity to network with leaders and build connections within the AI community.

Priceline is on a path to take their cloud network to the next level. Architects from Priceline will share their drivers, objectives and practical experience of taking a phased approach to a Northstar architecture based on Google's Cross-cloud Network. Learn how Priceline is migrating their entire network security stack to Google Cloud, evolving their VPC networking to a policy-centric model and streamlining connectivity to other Cloud Service Providers while gaining operational efficiencies, higher reliability and a favorable TCO.

Transform your Google Workspace experience with the power of Gemini. This fast-paced session dives into practical integrations using Apps Script, Vertex AI, Python, and Node.js to automate workflows and unlock new levels of efficiency. Discover how to leverage Gemini for intelligent task management, data-driven insights, and building custom AI solutions. Leave with actionable strategies and code snippets to immediately boost your productivity.

Google Threat Intelligence’s Capture the Flag game uses real-world data, including Cybersecurity & Infrastructure Security Agency (CISA) advisories, ransom notes, and information from the dark web, to simulate a threat hunt. Test your cybersecurity skills by navigating clues, analyzing evidence, and solving puzzles to capture the flags with Google Threat Intelligence.

Accelerate Android development in your company with the new Gemini in Android Studio Standard and Enterprise tiers. These new tiers bring together the best of Google AI coding assistance, AI capabilities for Android development, and the enterprise-readiness of Gemini Code Assist. In this session, you’ll learn about the benefits of Gemini in Android Studio and how to use the wide array of features – such as compose preview generation, transforms, chat, and more – to take your company’s Android development to the next level.

Learn how the legendary retail brand accelerated AI adoption by building a GCP Data Platform and conducting enterprise-wide data transformation program. We’ll demonstrate how Big Query and other GCP services liberated the data from legacy environments and became the foundation for AI Factory initiative. We will highlight the challenges and solutions for data quality control, enterprise-wide stakeholder alignment, and business users engagement on the road to data value realization.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

What’s step one for protecting cloud-native applications? CSPM, CWPP, CIEM, DSPM or CNAPP? Get beyond acronyms and learn how to improve your security quickly and simply by understanding security findings in context — workloads, infrastructure, identities, network, sensitive data — and then prioritizing risks that matter most. Join this session to see how a unified platform empowers multiple stakeholders to drive identity-driven visibility, risk prioritization, and remediation across complex cloud and hybrid environments.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session examines the vital role of collaboration in healthcare technology advancement and the practical deployment of AI agents. We'll showcase how partnerships between tech innovators and healthcare providers are solving critical clinical challenges. Plus, learn how enhanced search and summarization tools are streamlining workflows, boosting innovation, and improving patient care.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Explore how infrastructure, data analytics, cybersecurity, and intelligence at the edge converge to support mission-critical operations on the frontlines. Hear from public sector agencies about how they’re applying technology to their mission to protect and defend our nation.

Granting users the minimum level of access and permissions needed to perform their jobs can reduce the attack surface area of your cloud environment. Learn how Security Command Center integrates cloud infrastructure entitlement management (CIEM) to help you understand which users have access to which cloud resources, get machine learning (ML)-generated recommendations to reduce unnecessary permissions, and accelerate responses to identity-driven vulnerabilities.

Imagine never writing another detection rule, manually creating postures, or remediating common findings. These are the toilsome workflows security teams deal with today that AI promises to offload, thanks to agentic capabilities. When infused through existing tooling, agentic AI will fundamentally change how security teams work, freeing teams to focus on complex issues while reducing time to detect and respond. Join this session to learn how agentic AI is transforming the user experience and driving security outcomes for modern enterprises.