In a world where speed and innovation are paramount, bolting on security after deployment is no longer an option. In this Spotlight, experts from Palo Alto Networks and Google Cloud will dive into the future of AI security through practical experiences faced by customers to address today and tomorrow's most pressing challenges in AI adoption—Shadow AI, data governance complexities, and the evolving threat landscape to AI applications. Discover how a Secure by Design approach, with security embedded across AI initiatives from inception, ensures resilience, scalability, and trust. Don't miss this opportunity to gain actionable insights for accelerating your AI journey securely.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how to become a security leader and influence product development, even without direct authority. This session provides practical strategies for cybersecurity professionals to build credibility and drive collaboration to achieve security goals.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how Gemini can transform team collaboration in Google Chat and Google Meet. This session explores how Gemini can ignite brainstorming and help generate creative ideas; streamline meeting management with the effortless capture of notes and next steps; break down language barriers with real-time translation; unlock valuable insights, takeaways, and action items from conversations; and more. Learn how leading organizations are leveraging Gemini to help their teams do more, and how you can get started today.

This talk will demonstrate how the SAP user community can use Looker/Explore Assistant Chatbot to explore data insights into SAP ERP data stored on Google Cloud's BigQuery using natural language prompts. We will discuss the challenge of accessing and analyzing SAP data - ETL, Complex Data Model, introduction to Generative AI and Large Language Models (LLMs), and Looker Explore Assistant and Chatbot This presentation will illustrate how SAP users can leverage Looker and Explore Assistant Chatbot to gain insights into their SAP ERP data residing on Google Cloud's BigQuery, using natural language prompts. We will address common challenges in accessing and analyzing SAP data, such as ETL processes and complex data models. Additionally, we will provide an introduction to Generative AI and Large Language Models (LLMs), as well as an overview of Looker Explore Assistant and Chatbot's capabilities.

The most exciting innovations today - from AI to scientific discovery to enterprise IT optimization - all have something in common: a foundation of powerful infrastructure. Learn how enhancements to AI Hypercomputer - from TPUs and GPUs, to storage and networking, to frameworks like JAX - scale performance and cost efficiency for inference, training, and scientific computing. Discover how new workload-specific capabilities across core infrastructure services improve performance & reliability for modern applications and enterprise workloads like SAP and VMWare.

From AI-powered automation to resilient supply chains, quantum is driving the next era of intelligent manufacturing. Join TCS in this interactive session as they share insights on meeting fluctuating demands, solving complex optimization problems, accelerating R&D, enhancing real-time logistics, and enabling defect-free production at unprecedented speed with the power of quantum.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Shape the future of any industry with Google Cloud. This session will discuss Google Cloud's industry approach and overall strategy. We'll dive into different verticals and focus on and how our teams align to ensure partner and customer success. Hear from a fellow partner on how we jointly worked to bring a new solution to market and the Google Cloud resources and tools they leveraged for success. 

AI is transforming industries, but its success hinges on one critical factor: high-quality, abundant data. From ingestion to consumption and modernization to validation, multiple AI agents work together to manage the data life cycle to have good data quality. Yet, as data growth slows down, lets understand how can we fuel growth with synthetic data. We’ll discuss where we are now, what comes next, and how to connect every dot in data modernization and migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

In this hands-on lab, you'll learn how to build a powerful business intelligence (BI) dashboard using Looker Studio and BigQuery. Discover how to upload and query data, create reports datasets, and run scheduled queries to uncover valuable insights from large service usage logs. With your dashboard, you'll gain the ability to identify trends, optimize operations, and make data-driven decisions to improve efficiency and service quality.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this hands-on lab, you'll explore the power of Kubernetes and learn how to orchestrate cloud applications with ease. Using Google Kubernetes Engine, you’ll provision a fully managed Kubernetes cluster and deploy Docker containers using kubectl. Break down a monolithic application into microservices using Kubernetes Deployments and Services, and gain insights into the latest innovations in resource efficiency, developer productivity, and automated operations. By the end, you'll be ready to streamline application management in any environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Join the CxOs of Cresta, Glean, and Weights & Biases for a deep dive into the best practices for deploying production-ready AI applications across your enterprise. The panelists will review proven strategies for overcoming common implementation challenges and how to manage your AI deployments at scale while maximizing return on investment (ROI). They’ll also offer their predictions for the future, exploring how agents will unlock new possibilities for innovation and growth across industries.

Leading financial institutions are driving significant change by transforming core business functions with AI agents, and delivering tangible results. Join us to explore their strategies, the future impact of AI agents, and how other financial services companies can adopt similar approaches.

Join us to learn how you can build on Google’s intelligent, open, and unified Data Cloud to accelerate your AI transformation. This session covers deep integrations between BigQuery and Google’s operational databases, such as Spanner, AlloyDB, Bigtable, Cloud SQL. Mercado Libre will share how Spanner and Bigtable Data Boost enable near-zero impact analytics on their operational data. Plus, discover how Datastream and change streams simplify data movement to BigQuery, and how reverse ETL (extract, transform, and load) from BigQuery powers operational analytics.

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Google Cloud’s Contact Center as a Service (CCaaS) solution has powerful capabilities to modernize and transform contact centers. Learn about the unique features, including co-browse for visual agent assistance and multimodal interactions for seamless customer journeys across channels like voice, chat, and email. The session will also cover integrated quality management (QM) and workforce management (WFM) tools for optimizing agent performance and scheduling, and a robust security architecture featuring VPC Service Controls.

Join this session to learn how to ground your AI with relevant data with retrieval-augmented generation (RAG) from Firebase Data Connect, which brings rapid development and intelligent context from your Cloud SQL database to your generative AI experiences. Data Connect makes it easy to connect your app, data, and AI all together, and seamlessly integrates Vertex AI and Cloud SQL to make RAG easy and ready for AI agents.

Learn how Firebase App Hosting simplifies deploying and managing Next.js and Angular web apps on Google Cloud infrastructure. With seamless GitHub integration, global scalability, and built-in observability, App Hosting is designed for production-ready deployments. In this session, you’ll watch live demos and explore streamlined workflows to elevate your web app deployment process.

Leverage the best of Ray and Google Kubernetes Engine (GKE) to build your next-generation machine learning (ML) platform. Google and Anyscale are making Ray and Kubernetes the distributing operating system for AI/ML. Discover how on GKE, Ray enables you to deliver a unified platform to scale your workloads from development to large-scale production. Learn about GKE’s latest advancements for fast data access, intelligent scheduling, and optimized utilization of hardware accelerators, and how Ray and Anyscale RayTurbo are enhancing that with best-in-class performance, efficiency, and developer productivity. Leave this session equipped to build a scalable AI/ML platform to empower your researchers and engineers.

Come join us as we take a deep dive into using Cloud Run for high-availability applications that are resilient to regional outages with no additional costs or complexity. Learn how you can minimize service disruptions to ensure your business continues to operate smoothly, even during a regional outage, with minimal toil on Cloud Run. This session covers a range of topics, including fault tolerant design, multi-region deployment, automated failover, and more.

New AI workloads in the enterprise can create new and novel security exposures. In this session, you’ll learn directly from our Mandiant team about what they are seeing in this new AI-driven world. And we’ll share how Google Cloud AI protection capabilities can help protect your workloads against the most sophisticated threats. We’ll guide you through how you can protect your data, models, applications, and infrastructure throughout the AI life cycle.

Learn how to write powerful, multi-turn AI prompts, and how our most capable AI model, Gemini, can help you do your best work. We’ll cover the advanced capabilities of Gemini for Google Workspace and share examples of effective prompts, whether you’re using apps like Gemini, Gmail, Docs, Sheets, Drive, Vids, or NotebookLM. We’ll cover how large language models (LLMs)  work and how outputs are based on the quality of an input. You’ll leave this session empowered to prompt like a pro.