EBMT, one of the biggest medical registries in Europe, has rebuilt its core data system from scratch, after 20 years of service, to keep up with growing data needs, modern technologies, and the evolving needs of researchers in blood and marrow transplantation. The new AWS-based system supports data collection and analysis at scale, using cloud infrastructure and business intelligence tools to improve data quality and data usability across EBMT’s network.

Uber Eats processes millions of daily orders across Europe, generating vast amounts of data. But only quality data drives real impact. In this session, we’ll explore how strong data foundations enable personalized experiences, boost retention, and fuel growth. Learn how to cut through the noise, avoid common pitfalls, and use high-quality data to make smarter, faster, and more customer-centric decisions.

After four years of building Vanderlande's data platform, we've learned that theoretical purity often collides with practical reality. This presentation shares our journey from rigid architectural principles to pragmatic solutions that truly scale. Discover how we're simplifying layer structures, standardizing with YAML, rethinking data quality implementation, and finding the right balance between data mesh theory and practical data products that deliver value.

In a world where every decision is data-driven, quality is the difference between insight and noise. At Picnic, Europe’s fastest-growing online supermarket, data quality is not just a technical challenge—it’s the invisible engine behind an AI-driven supply chain that delivers millions of groceries on time, with zero food waste. In this keynote we will share how a relentless focus on data quality fuels innovation, drives operational excellence, and reshapes the customer experience. Discover how Picnic blends automation, culture, and cutting-edge tooling to turn data into a strategic asset—delivering impact at scale. Get inspired to rethink data quality as a catalyst for transformation—not just hygiene.