Salesforce keynote

Small models don’t need more parameters, they need better data. I’ll share how my team built the xLAM family of small action models that punch far above their weight, enabling fast and accurate AI agents deployable anywhere. We’ll explore why high-quality, task-specific data is the ultimate performance driver and how it turns small models into powerful, real-world solutions. You’ll leave with a practical playbook for creating small models that are fast, efficient, and ready to deploy from the edge to the enterprise.

Self-serve analytics promises speed. But without clear guidance, it often leads to hidden obstacles like cluttered dashboards, runaway costs, and a loss of trust in the data. Add AI to the mix, and those faults become fractures. In this session, we'll unpack why self-serve efforts stall, with lessons from real-world teams at Shopify and Tableau. We’ll also explore how BetterHelp uses dbt alongside Euno’s lineage and usage insights to declutter, cut compute costs, and determine which data assets and reports teams (and AI agents) can trust.

Business leaders are demanding clear evidence that data investments are generating real business value — not just summaries of how many dashboards or datasets live in your analytics environment. This session will equip you with practical, proven methods — like business value maps and usage analytics — to uncover, measure, and clearly communicate the true business impact of your data and analytics initiatives. You’ll leave with the tools and language you need to lead ROI conversations, defend your strategy, and secure ongoing investment.

In this, the 10th year of Big Data LDN, in its flagship Great Dat Debate keynote panel, conference chair and leading industry analyst Mike Ferguson welcomes executives from leading software vendors to discuss key topics in data management and analytics. Panellists will debate the challenges and success factors in building an agentic enterprise, the importance of unified data and AI governance, the implications of key industry trends in data management, how best to deal with real-world customer challenges, how to build a modern data and analytics (D&A) architecture, and issues on-the-horizon that companies should be planning for today.

Attendees will learn best practices for data and analytics implementation in a modern data and AI -driven enterprise from seasoned executives and an experienced industry analyst in a packed, unscripted, candid discussion.

Enter the agentic era of data and analytics with Tableau and Agentforce. Discover how AI agents are accelerating data modeling and unlocking conversational analytics. Hear how leading organizations are harnessing agents to reimagine decision-making, supercharge insight delivery, and unleash the full potential of their data-driven workforce.

Explore how Salesforce Data Cloud and Tableau, powered by intelligent agents, are revolutionizing data-driven decision-making, enabling seamless analytics and faster insights. This session explores how unified customer 360, real-time analytics, and AI-driven insights empower organizations to act swiftly and innovate effectively.

As enterprises accelerate their digital transformation journeys, the convergence of AI, data, and analytics is reshaping decision-making at every level. CDOs and CIOs are at the forefront of this shift, balancing data strategy, governance, and AI-driven automation to drive competitive advantage.

Enter the agentic era of data and analytics with Tableau and Agentforce. Discover how AI agents are accelerating data modeling and unlocking conversational analytics. Hear how leading organizations are harnessing agents to reimagine decision-making, supercharge insight delivery, and unleash the full potential of their data-driven workforce.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how Salesforce and Google are partnering to deliver new features to customers through Agentforce, powered by Google AI. Speakers will discuss the upcoming availability of Gemini within Agentforce, giving customers flexibility in choosing models to drive Agents and Actions. They will also cover new capabilities within Agentforce, powered by Google services, which provide improved natural conversational experiences and real-time integration with Google Maps, Travel, and Weather.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Generative AI is transforming every role in your organization. In this panel, Google and AI platform leaders Salesforce and Atlassian will share how Gemini for Google Workspace and partner integrations can transform how your organization works. And Wayfair will share how they’re using Gemini and Salesforce to drive their business. Discover how Workspace empowers the future of work with Gemini integrated into how every role gets work done, boosting productivity and unlocking growth.

Tired of building the same old software as a service (SaaS) features? AI and data agents are revolutionizing the SaaS landscape, and developers are at the forefront of this exciting shift. Imagine building applications that can autonomously learn, adapt, and execute complex tasks, all while providing a personalized user experience. This session equips you with the knowledge and tools to build the next generation of intelligent SaaS applications. Learn how leading companies are leveraging AI agents to automate workflows, personalize user interactions, and boost operational efficiency. Discover the latest trends in agent development, best practices for building agent-first applications, and the secrets to successful implementation. And leave with practical insights and a clear roadmap for harnessing the power of agentic AI to create truly innovative SaaS products.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

The most exciting innovations today - from AI to scientific discovery to enterprise IT optimization - all have something in common: a foundation of powerful infrastructure. Learn how enhancements to AI Hypercomputer - from TPUs and GPUs, to storage and networking, to frameworks like JAX - scale performance and cost efficiency for inference, training, and scientific computing. Discover how new workload-specific capabilities across core infrastructure services improve performance & reliability for modern applications and enterprise workloads like SAP and VMWare.

Explore a future where AI agents from different platforms work together seamlessly. This session focuses on Salesforce and Google Cloud's partnership to develop a standardized approach for multi-agent communication and collaboration. Learn how agent interoperability between Salesforce Agentforce and Google Conversational Agents can handle complex customer interactions, ensuring smooth coordination. Join us to discover the latest advancements that enhance productivity and efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Driven by tectonic shifts and rapid innovation, the era we’re in has been dubbed by many as “the great SIEM migration” because organizations are reevaluating their legacy SIEMs and moving to modern SecOps platforms. In this expert panel, organizations will share insights and best practices from their own SIEM migration journeys.

Training large AI models at scale requires high-performance and purpose-built infrastructure. This session will guide you through the key considerations for choosing tensor processing units (TPUs) and graphics processing unit (GPUs) for your training needs. Explore the strengths of each accelerator for various workloads, like large language models and generative AI models. Discover best practices for training and optimizing your training workflow on Google Cloud using TPUs and GPUs. Understand the performance and cost implications, along with cost-optimization strategies at scale.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

In a fireside chat, Google Workspace generative AI partners Salesforce, Outreach, and Typeface will share how customers are adopting generative AI tools to gain real-world business value. Whether it's extending the value of Gemini with Salesforce, leveraging Workspace APIs to power conversational intelligence, or inserting text or images into Workspace apps like Gmail, Docs, Sheets, or Slides, the customer benefits are countless.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Learn how you can improve performance, reliability, and efficiency with infrastructure optimized for all your workloads including AI. We’ll highlight new product innovations for our highly optimized systems, like AI Hypercomputer, meaningfully combine compute, storage, networking infrastructure, Titanium offloads, open software, and new consumption models. Plus see how generative AI assistance makes infrastructure design, operation, and optimization easier than ever.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Discover what’s next with AI and data. Salesforce and Google Cloud are changing the game, bringing AI research and innovation directly to your data. Dr. Ali Arsanjani, Director of AI/ML Partner Engineering at Google Cloud & Head of AI Center of Excellence, and Kaushal Kurapati, SVP of AI, will discuss how the joint companies are empowering customers to make more insightful decisions, act faster, and drive better business outcomes using all of their customer data. Get the ins & outs from these AI experts to accelerate your journey

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

The most exciting innovations today - from AI to scientific discovery to enterprise IT optimization - all have something in common: a foundation of powerful infrastructure. Learn how enhancements to AI Hypercomputer - from TPUs and GPUs, to storage and networking, to frameworks like JAX - scale performance and cost efficiency for inference, training, and scientific computing. Discover how new workload-specific capabilities across core infrastructure services improve performance & reliability for modern applications and enterprise workloads like SAP and VMWare.