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Bob Ward

Speaker

Bob Ward

4

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Principal Architect Azure Data

Bob Ward is a Principal Architect for the Microsoft Azure Data team, which owns the development for Microsoft SQL ground to cloud to fabric. Bob has worked for Microsoft for 32 years on every version of SQL Server shipped from OS/2 1.1 to SQL Server 2025 including Azure SQL and SQL database in Fabric. Bob is a well-known speaker on SQL Server, Azure SQL, AI, and Microsoft Fabric often presenting talks on new releases, internals, and specialized topics at events such as SQLBits, Microsoft Build, Microsoft Ignite, PASS Summit, Fabric Community Conference, and VS Live. You can follow him at @bobwardms or linkedin.com/in/bobwardms. Bob is the author of the books Pro SQL Server on Linux, SQL Server 2019 Revealed, Azure SQL Revealed, SQL Server 2022 Revealed, and Azure SQL Revealed 2nd Edition available from Apress Media.

Bio from: Online SQL Community & Engineering: Ignite Ask Me Anything w/ SQL Leadership

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SQL Server 2025: an enterprise AI-ready database platform | BRK195

In this session, we will explore the roadmap of SQL Server including future capabilities for AI applications deeply integrated into the security zone of the SQL Server engine. We will also show you AI assisted experiences to help you manage SQL Server including tools like SQL Server Management Studio (SSMS), Query Store, Intelligent Query Processing and Azure Arc. Learn how AI can streamline your workflow, reduce context switching, and boost overall efficiency.

๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€: * Joe Sack * Erin Stellato * Bob Ward

๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK195 | English (US) | Data

MSIgnite

Use AI with the latest Azure SQL innovations to transform your data | BRK192

GenAI applications and Copilots are transforming the SQL experience. Join us to learn how Microsoft delivers an optimal platform for new AI workloads using vectors and RAG patterns, while ensuring ROI, performance, and security your business demands today. Discover the latest innovations for Azure SQL for gen AI applications and database context-aware Copilots, powered by Azure SQL Database Hyperscale. Ensure your SQL estate is future-ready in this era of intelligent applications and analytics.

๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€: * John Tracy * Bob Ward * Muazma Zahid

๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK192 | English (US) | Data

MSIgnite

Fuel AI innovation with Azure Databases | BRK188

Data is the fuel for innovation, driving the development of transformative applications and artificial intelligence (AI). This session will explore how harnessing the power of data across the Azure databases portfolio can lead to groundbreaking advancements that enhance operational efficiency, deliver personalized user experiences, and revolutionize the way we interact with technology.

๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€: * Shireesh Thota * Arun Ulagaratchagan * James Codella * Charles Feddersen * Aditi Gupta * Bob Ward

๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK188 | English (US) | Data

MSIgnite

Get superior price and performance with Azure cloud-scale databases | BRK224H

Improve performance with the latest capabilities for Azure SQL Databases, Azure Database for PostgreSQL, and SQL Server enabled by Azure Arc for hybrid and multi-cloud. Youโ€™ll learn how customers enabled ongoing innovation by migrating to Azure Database for MySQL. This session will cover tactical ways to get the most from your applications with the databases that are easy to use, deliver unmatched price/performance, support open-source and enable transformative AI technologies.

To learn more, please check out these resources: * https://aka.ms/Ignite23CollectionsBRK224H * https://info.microsoft.com/ww-landing-contact-me-for-events-m365-in-person-events.html?LCID=en-us&ls=407628-contactme-formfill * https://aka.ms/ArcSQL * https://aka.ms/azure-ignite2023-dataaiblog

๐—ฆ๐—ฝ๐—ฒ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€: * Chandra Gavaravarapu * Maximilian Conrad * Shireesh Thota * Simon Faber * Vlad Rabenok * Xiaoxuan Guo * Ed Donahue * Aditya Badramraju * Bob Ward * Denzil Ribeiro * Parikshit Savjani

๐—ฆ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: This video is one of many sessions delivered for the Microsoft Ignite 2023 event. View sessions on-demand and learn more about Microsoft Ignite at https://ignite.microsoft.com

BRK224H | English (US) | Data

MSIgnite