How Generative AI dynamically transforms business problems into executable graphs of data products, by creating AI-powered digital twins. Describing business needs in plain language and generating and simulate entire end to end business processes with UX as an interconnected eco-system as graph data products, demonstrated through real-world use-cases.
talk-data.com
Speaker
Jon Cooke
9
talks
Jon Cooke is the CTO and founder of Dataception, where he drives innovation at the intersection of Data, AI, Product Thinking using Data Object Graphs. He is the creator of the Data Product Pyramid, a framework that guides organizations from raw data to fully operational, decision-driven AI products.
He and his team has built Nebulyx.AI – An advanced AI and Data Product platform to create end-to-end AI driven business process (materialised as Data Object Graphs) solutions in hours.
With over three decades of experience in enterprise data and AI systems, Jon focuses on AI-infused data products, using small, purpose-built language models, graph-based architectures, and end-to-end product ownership using business focussed data products.
His work utilises the convergence of AI and graph technologies to enhance data discovery, reasoning, and automation within business processes.
Bio from: Big Data LDN 2025
Frequent Collaborators
Filter by Event / Source
Talks & appearances
9 activities · Newest first
https://www.bigdataldn.com/en-gb/conference/session-details.4500.251781.the-high-performance-data-and-ai-debate.html
Discussion of the top five ETL challenges.
Discussion on approaches to solving key ETL challenges.
Overview of quick wins and techniques to optimise ETL processes.
Presentation of Cloudaeon’s ETL Optimisation Program.
Our panel discussion explores the transformative potential of big data and AI across diverse industries. We will address key technical challenges such as data management and model scalability, along with ethical and privacy concerns, including data utilization and algorithmic biases. Looking ahead, we will discuss future trends and emerging AI breakthroughs. Emphasizing interdisciplinary collaboration, we advocate for diverse teams to ensure fairness and innovation in AI solutions. This dialogue aims to illuminate the complexities and opportunities in big data and AI.
Data products are a very popular topic these days. The challenge is we need new thinking and approaches that differ from how we've worked with data in the past. Jon Cooke and I chat about the mindset shift needed to make data products successful.
Jon Cooke's LinkedIn: https://www.linkedin.com/in/jon-cooke-096bb0/
If you like this show, give it a 5-star rating on your favorite podcast platform.
Purchase Fundamentals of Data Engineering at your favorite bookseller.
Subscribe to my Substack: https://joereis.substack.com/
Today I’m sitting down with Jon Cooke, founder and CTO of Dataception, to learn his definition of a data product and his views on generating business value with your data products. In our conversation, Jon explains his philosophy on data products and where design and UX fit in. We also review his conceptual model for data products (which he calls the data product pyramid), and discuss how together, these concepts allow teams to ship working solutions faster that actually produce value.
Highlights/ Skip to:
Jon’s definition of a data product (1:19) Brian explains how UX research and design planning can and should influence data architecture —so that last mile solutions are useful and usable (9:47) The four characteristics of a data product in Jon’s model (16:16) The idea of products having a lifecycle with direct business/customer interaction/feedback (17:15) Understanding Jon’s data product pyramid (19:30) The challenges when customers/users don’t know what they want from data product teams - and who should be doing the work to surface requirements (24:44) Mitigating risk and the importance of having management buy-in when adopting a product-driven approach (33:23) Does the data product pyramid account for UX? (35:02) What needs to change in an org model that produces data products that aren’t delivering good last mile UXs (39:20)
Quotes from Today’s Episode “A data product is something that specifically solves a business problem, a piece of analytics, data use case, a pipeline, datasets, dashboard, that type that solves a business use case, and has a customer, and as a product lifecycle to it.” - Jon (2:15)
“I’m a fan of any definition that includes some type of deployment and use by some human being. That’s the end of the cycle, because the idea of a product is a good that has been made, theoretically, for sale.” - Brian (5:50)
“We don’t build a lot of stuff around cloud anymore. We just don’t build it from scratch. It’s like, you know, we don’t generate our own electricity, we don’t mill our own flour. You know, the cloud—there’s a bunch of composable services, which I basically pull together to build my application, whatever it is. We need to apply that thinking all the way through the stack, fundamentally.” - Jon (13:06)
“It’s not a data science problem, it’s not a business problem, it’s not a technology problem, it’s not a data engineering problem, it’s an everyone problem. And I advocate small, multidisciplinary teams, which have a business value person in it, have an SME, have a data scientist, have a data architect, have a data engineer, as a small pod that goes in and answer those questions.” - Jon (26:28)
“The idea is that you’re actually building the data products, which are the back-end, but you’re actually then also doing UX alongside that, you know? You’re doing it in tandem.” - Jon (37:36)
“Feasibility is one of the legs of the stools. There has to be market need, and your market just may be the sales team, but there needs to be some promise of value there that this person is really responsible for at the end of the day, is this data product going to create value or not?” - Brian (42:35)
“The thing about data products is sometimes you don’t know how feasible it is until you actually look at the data…You’ve got to do what we call data archaeology. You got to go and find the data, you got to brush it off, and you’re looking at and go, ‘Is it complete?’” - Jon (44:02)
Links Referenced: Dataception Data Product Pyramid Email: [email protected] LinkedIn: https://www.linkedin.com/in/jon-cooke-096bb0/