Organizations are going through a critical phase of data infrastructure modernization, laying the foundation for the future, and adapting to support growing data and AI needs. Organizations that embraced cloud data warehouses (CDW) such as Snowflake have ended up trying to use a data warehousing tool for ETL pipelines and data science. This created unnecessary complexity and resulted in poor performance since data warehouses are optimized for SQL-based analytics only.

Realizing the limitation and pain with cloud data warehouses, organizations are turning to a lakehouse-first architecture. Though a cloud platform to cloud platform migration should be relatively easy, the breadth of the Databricks platform provides flexibility and hence requires careful planning and execution. In this session, we present the migration methodology, technical approaches, automation tools, product/feature mapping, a technical demo and best practices using real-world case studies for migrating data, ELT pipelines and warehouses from Snowflake to Databricks.

Talk by: Satish Garla and Ramachandran Venkat

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Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media.

However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS.

This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries.

Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis.

This book is part of the SAS Press program.