talk-data.com talk-data.com

Max Schultze

Speaker

Max Schultze

2

talks

Director of Data Engineering HelloFresh

Max Schultze is the director of data engineering at HelloFresh's data platform, focusing on company-wide solutions around data infrastructure, usability, and governance to help users derive value from the organization's data. Previously, as an engineering manager at Zalando, he built petabyte-scale data pipelines, productionized distributed processing engines, and developed data-management tooling. He graduated from Humboldt University of Berlin, contributing to the early development of Apache Flink.

Bio from: Data + AI Summit 2025

Filter by Event / Source

Talks & appearances

2 activities · Newest first

Search activities →
Apache Iceberg with Unity Catalog at HelloFresh

Table formats like Delta Lake and Iceberg have been game changers for pushing lakehouse architecture into modern Enterprises. The acquisition of Tabular added Iceberg to the Databricks ecosystem, an open format that was already well supported by processing engines across the industry. At HelloFresh we are building a lakehouse architecture that integrates many touchpoints and technologies all across the organization. As such we chose Iceberg as the table format to bridge the gaps in our decentralized managed tech landscape. We are leveraging Unity Catalog as the Iceberg REST catalog of choice for storing metadata and managing tables. In this talk we will outline our architectural setup between Databricks, Spark, Flink and Snowflake and will explain the native Unity Iceberg REST catalog, as well as catalog federation towards connected engines. We will highlight the impact on our business and discuss the advantages and lessons learned from our early adopter experience.

Data Mesh in Practice

The data mesh is poised to replace data lakes and data warehouses as the dominant architectural pattern in data and analytics. By promoting the concept of domain-focused data products that go beyond file sharing, data mesh helps you deal with data quality at scale by establishing true data ownership. This approach is so new, however, that many misconceptions and a general lack of practical experience for implementing data mesh are widespread. With this report, you'll learn how to successfully overcome challenges in the adoption process. By drawing on their experience building large-scale data infrastructure, designing data architectures, and contributing to data strategies of large and successful corporations, authors Max Schultze and Arif Wider have identified the most common pain points along the data mesh journey. You'll examine the foundations of the data mesh paradigm and gain both technical and organizational insights. This report is ideal for companies just starting to work with data, for organizations already in the process of transforming their data infrastructure landscape, as well as for advanced companies working on federated governance setups for a sustainable data-driven future. This report covers: Data mesh principles and practical examples for getting started Typical challenges and solutions you'll encounter when implementing a data mesh Data mesh pillars including domain ownership, data as a product, and infrastructure as a platform How to move toward a decentralized data product and build a data infrastructure platform