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Joe Reis

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Joe Reis

7

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Joe Reis is a data professional with 20 years in the data industry, known as a "recovering data scientist" and a business-minded data nerd. His experience spans statistical modeling, forecasting, machine learning, data engineering, and data architecture. He is the co-author of Fundamentals of Data Engineering (O'Reilly, 2022).

Bio from: Small Data SF 2025

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Dave Langer teaches data literacy with the world's most popular data tool - Excel. We chat about why Excel is awesome, ways to teach data to the masses, and much more.

Dave Langer LinkedIn: https://www.linkedin.com/in/davelanger/

Dave on Data YouTube: https://www.youtube.com/@davidlanger8217

Website: https://www.daveondata.com/


If you like this show, give it a 5-star rating on your favorite podcast platform.

Purchase Fundamentals of Data Engineering at your favorite book seller.

Check out my substack: https://joereis.substack.com/

Zach Wilson is one of my favorite people, and when we chat, it's total honesty and great vibes. In this episode, we discuss his transition from a staff data engineer at Airbnb to an entrepreneur (!), and we both talk about our experiences with ADHD, the data engineering field today, content creation, and a ton in between. 


If you like this show, give it a 5-star rating on your favorite podcast platform.

Purchase Fundamentals of Data Engineering at your favorite book seller.

Check out my substack: https://joereis.substack.com/

Chris Tabb (LEIT Data) and I hang out at my house and chat about data monetization and business value. 

What the heck are those things? Good question. Listen and find out.

LEIT Data: https://www.leit-data.com/

Chris Tabb: https://www.linkedin.com/in/chris-tabb-datatips/


If you like this show, give it a 5-star rating on your favorite podcast platform.

Purchase Fundamentals of Data Engineering at your favorite book seller.

Check out my substack: https://joereis.substack.com/

podcast_episode

The tech and data industry needs more candor. The point of this podcast is for me (and my guests) to rant about their opinions on the tech and data industry in a very honest way. 

Summary Data engineering is a difficult job, requiring a large number of skills that often don’t overlap. Any effort to understand how to start a career in the role has required stitching together information from a multitude of resources that might not all agree with each other. In order to provide a single reference for anyone tasked with data engineering responsibilities Joe Reis and Matt Housley took it upon themselves to write the book "Fundamentals of Data Engineering". In this episode they share their experiences researching and distilling the lessons that will be useful to data engineers now and into the future, without being tied to any specific technologies that may fade from fashion.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! Atlan is the metadata hub for your data ecosystem. Instead of locking your metadata into a new silo, unleash its transformative potential with Atlan’s active metadata capabilities. Push information about data freshness and quality to your business intelligence, automatically scale up and down your warehouse based on usage patterns, and let the bots answer those questions in Slack so that the humans can focus on delivering real value. Go to dataengineeringpodcast.com/atlan today to learn more about how Atlan’s active metadata platform is helping pioneering data teams like Postman, Plaid, WeWork & Unilever achieve extraordinary things with metadata and escape the chaos. Prefect is the modern Dataflow Automation platform for the modern data stack, empowering data practitioners to build, run and monitor robust pipelines at scale. Guided by the principle that the orchestrator shouldn’t get in your way, Prefect is the only tool of its kind to offer the flexibility to write code as workflows. Prefect specializes in glueing together the disparate pieces of a pipeline, and integrating with modern distributed compute libraries to bring power where you need it, when you need it. Trusted by thousands of organizations and supported by over 20,000 community members, Prefect powers over 100MM business critical tasks a month. For more information on Prefect, visit dataengineeringpodcast.com/prefect today. Your host is Tobias Macey and today I’m interviewing Joe Reis and Matt Housley about their new book on the Fundamentals of Data Engineering

Interview

Introduction How did you get involved in the area of data management? Can you explain what possessed you to write such an ambitious book? What are your goals with this book? What was your process for determining what subject areas to include in the book?

How did you determine what level of granularity/detail to use for each subject area?

Closely linked to what subjects are necessary to be effective as a data engineer is the concept of what that title encompasses. How have the definitions shifted over the past few decades?

In your experiences working in industry and researching for the book, what is the prevailing view on what data engineers do? In the book you focus on what you term the "data lifecycle engineer". What are the skills and background that are needed to be successful in that role?

Any discussion of technological concepts and how to build systems tends to drift toward specific tools. How did you balance the need to be agnostic to speci

Summary Data engineering is a large and growing subject, with new technologies, specializations, and "best practices" emerging at an accelerating pace. This podcast does its best to explore this fractal ecosystem, and has been at it for the past 5+ years. In this episode Joe Reis, founder of Ternary Data and co-author of "Fundamentals of Data Engineering", turns the tables and interviews the host, Tobias Macey, about his journey into podcasting, how he runs the show behind the scenes, and the other things that occupy his time.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their new managed database service you can launch a production ready MySQL, Postgres, or MongoDB cluster in minutes, with automated backups, 40 Gbps connections from your application hosts, and high throughput SSDs. Go to dataengineeringpodcast.com/linode today and get a $100 credit to launch a database, create a Kubernetes cluster, or take advantage of all of their other services. And don’t forget to thank them for their continued support of this show! RudderStack helps you build a customer data platform on your warehouse or data lake. Instead of trapping data in a black box, they enable you to easily collect customer data from the entire stack and build an identity graph on your warehouse, giving you full visibility and control. Their SDKs make event streaming from any app or website easy, and their state-of-the-art reverse ETL pipelines enable you to send enriched data to any cloud tool. Sign up free… or just get the free t-shirt for being a listener of the Data Engineering Podcast at dataengineeringpodcast.com/rudder. Data teams are increasingly under pressure to deliver. According to a recent survey by Ascend.io, 95% in fact reported being at or over capacity. With 72% of data experts reporting demands on their team going up faster than they can hire, it’s no surprise they are increasingly turning to automation. In fact, while only 3.5% report having current investments in automation, 85% of data teams plan on investing in automation in the next 12 months. 85%!!! That’s where our friends at Ascend.io come in. The Ascend Data Automation Cloud provides a unified platform for data ingestion, transformation, orchestration, and observability. Ascend users love its declarative pipelines, powerful SDK, elegant UI, and extensible plug-in architecture, as well as its support for Python, SQL, Scala, and Java. Ascend automates workloads on Snowflake, Databricks, BigQuery, and open source Spark, and can be deployed in AWS, Azure, or GCP. Go to dataengineeringpodcast.com/ascend and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $5,000 when you become a customer. Your host is Tobias Macey and today we’re flipping the script. Joe Reis of Ternary Data will be interviewing me about my time as the host of this show and my perspectives on the data ecosystem

Interview

Introduction How did you get involved in the area of data management? Now I’ll hand it off to Joe…

Joe’s Notes

You do a lot of podcasts. Why? Podcast.init started in 2015, and your first episode of Data Engineering was published January 14, 2017. Walk us through the start of these podcasts. why not a data science podcast? why DE? You’ve published 306 of shows of the Data Engineering Podcast, plus 370 for the init podcast, then you’ve got a new ML podcast. How have you kept the motivation over the years? What’s the process for the show (finding guests, topics, etc….recording, publishing)? It’s a lot of work. Walk us through this process. You’ve done a ton of shows and have a lot of context with what’s going on in the field of both data engineering and Python. What have been some of the

Fundamentals of Data Engineering

Data engineering has grown rapidly in the past decade, leaving many software engineers, data scientists, and analysts looking for a comprehensive view of this practice. With this practical book, you'll learn how to plan and build systems to serve the needs of your organization and customers by evaluating the best technologies available through the framework of the data engineering lifecycle. Authors Joe Reis and Matt Housley walk you through the data engineering lifecycle and show you how to stitch together a variety of cloud technologies to serve the needs of downstream data consumers. You'll understand how to apply the concepts of data generation, ingestion, orchestration, transformation, storage, and governance that are critical in any data environment regardless of the underlying technology. This book will help you: Get a concise overview of the entire data engineering landscape Assess data engineering problems using an end-to-end framework of best practices Cut through marketing hype when choosing data technologies, architecture, and processes Use the data engineering lifecycle to design and build a robust architecture Incorporate data governance and security across the data engineering lifecycle