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Event DataFramed 2025-04-07
Richie – host @ DataCamp , Dan Coates – President @ YPulse

The explosion of content in market research has created a paradox - more information but less time to consume it. Companies are now turning to AI chatbots to solve this problem, transforming how professionals interact with research data. Instead of expecting teams to read everything, these tools allow users to extract precisely what they need when they need it. This approach is proving not just more efficient but actually increases engagement with underlying content. How might your organization benefit from more targeted access to insights? What valuable information might be buried in your existing research that AI could help surface? With over 30 years of experience in marketing, media, and technology, Dan Coates is the President and co-founder of YPulse, the leading authority on Gen Z and Millennials. YPulse helps brands like Apple, Netflix, and Xbox understand and communicate with consumers aged 13–39, using data and insights from over 400,000 interviews conducted annually across seven countries. Prior to founding YPulse, Dan co-founded SurveyU, an online community and insights platform targeting youth, which merged with YPulse in 2009. He also led the introduction of Globalpark’s SAAS platform into the North American market, until its acquisition by QuestBack in 2011. In addition, Dan has held senior roles at Polimetrix, SPSS, PlanetFeedback, and Burke, where he developed cutting-edge practices and products for online marketing insights and transitioned several ventures from early stages to high-value acquisitions. In the episode, Richie and Dan explore the creation of an AI chatbot for market research, addressing customer engagement challenges, the integration of AI in content consumption, the impact of AI on business strategies, and the future of AI in market research, and much more. Links Mentioned in the Show: YPulseConnect with DanHaystack by DeepsetUnmanaged: Master the Magic of Creating Empowered and Happy Organizations by Jack SkeelsSkill Track: AI FundamentalsRelated Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYURewatch sessions from RADAR: Skills Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML Marketing SaaS SPSS
Philipp Paraguya – Chapter Lead for Data Science @ ALDI DX , Adel – host @ DataFramed

In the retail industry, data science is not just about crunching numbers—it's about driving business impact through well-designed experiments. A-B testing in a physical store setting presents unique challenges that require careful planning and execution. How do you balance the need for statistical rigor with the practicalities of store operations? What role does data science play in ensuring that test results lead to actionable insights?  Philipp Paraguya is the Chapter Lead for Data Science at Aldi DX. Previously, Philipp studied applied mathematics and computer science and has worked as a BI and advanced analytics consultant in various industries and projects since graduating. Due to his background as a software developer, he has a strong connection to classic software engineering and the sensible use of data science solutions. In the episode, Adel and Philipp explore the intricacies of A-B testing in retail, the challenges of running experiments in brick-and-mortar settings, aligning stakeholders for successful experimentation, the evolving role of data scientists, the impact of genAI on data workflows, and much more. Links Mentioned in the Show: Aldi DXConnect with PhilippCourse: Customer Analytics and A/B Testing in PythonRelated Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYUSign up to attend RADAR: Skills Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML Analytics BI Computer Science Data Science GenAI
Richie – host @ DataCamp , David Edelman – Harvard Business School Fellow, Executive Advisor @ Harvard Business School; BCG

Personalization is more than a buzzword—it's a powerful tool for businesses to connect with customers on a deeper level. As data and AI technologies evolve, the ability to deliver personalized experiences becomes more accessible. But what does this mean for professionals tasked with implementing these strategies? How do you ensure that personalization efforts are both effective and respectful of customer privacy? David Edelman is a Digital and Marketing Transformation Executive Advisor, working with executives on digital and marketing transformation. He has been working in marketing and personalization since the '80s. In addition to his consultancy business, David is an Executive Teaching Fellow at Harvard Business School and a board member for several organizations. Previously, David was Chief Marketing Officer at Aetna, and a Partner at McKinsey. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. He is a co-author of "Personalized: Customer Strategy in the Age of AI". In this episode, Richie and David explore the power of personalization in customer experiences, the importance of understanding customer data, strategies for effective personalization, the role of AI in enhancing customer interactions, and much more. Links Mentioned in the Show: Personalized: Customer Strategy in the Age of AIConnect with DavidSkill Track: Artificial Intelligence (AI) LeadershipRelated Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYURewatch sessions from RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML Marketing
Christopher DiCarlo – Professor @ University of Toronto , Richie – host @ DataCamp

As AI advances at breakneck speed, the conversation around its potential risks and ethical implications grows louder. For professionals in the field, this raises important questions about responsibility and foresight. How do you ensure that AI systems align with human values? What role do ethics play in the development and deployment of these technologies? Let's delve into the pressing issues that could define the future of AI and its role in society. Dr. Christopher DiCarlo is a philosopher, educator, and author. He teaches philosophy at the University of Toronto. He also founded Critical Thinking Solutions, a business consultancy, is an Expert Advisor for the Centre for Inquiry Canada, and the Ethics Chair for the Canadian Mental Health Association. His academic work focuses on bioethics and cognitive evolution. He is the author of six books, including the bestselling "How to Become a Really Good Pain in the Ass: A Critical Thinker's Guide to Asking the Right Questions", and his latest "Building a God: The Ethics of Artificial Intelligence and the Race to Control It". In the episode, Richie and Christopher explore the existential risks of powerful AI, ethical considerations in AI development, the importance of public awareness and involvement, the role of international regulation, and much more. Links Mentioned in the Show: Critical Thinking SolutionsConnect with ChristopherCourse: AI EthicsRelated Episode: Can You Use AI-Driven Pricing Ethically? with Jose Mendoza, Academic Director & Clinical Associate Professor at NYURewatch sessions from RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML
Jose Mendoza – Academic Director & Clinical Associate Professor in Integrated Marketing @ New York University (NYU) , Richie – host @ DataCamp

As AI continually changes how businesses operate, new questions emerge around ethics and privacy. Nowadays, algorithms can set prices and personalize offers, but how do companies ensure they’re doing this responsibly? What does it mean to be transparent with customers about data use, and how can businesses avoid unintended bias? Balancing innovation with trust is key, but achieving this balance isn’t always straightforward. Dr. Jose Mendoza is Academic Director and Clinical Associate Professor in Integrated Marketing at NYU, and was formerly an Associate Professor of Practice at The University of Arizona in Tucson, Arizona. His focus is on consumer pricing, digital retailing, intelligent retail stores, neuromarketing, big data, artificial intelligence, and machine learning. Previously, he taught marketing courses at Sacred Heart University and Western Michigan University. He is also an experienced senior global marketing executive with over 18 years of experience in global marketing alone and a career as an Engineer in Information Sciences. Dr. Mendoza is also a Doctoral Researcher in Strategic and Global pricing, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA with scope in over 50 countries.  In the episode, Richie and Jose explore AI-driven pricing, consumer perceptions and ethical pricing, the complexity of dynamic pricing models, explainable AI, data privacy and customer trust, legal and ethical guardrails, innovations in dynamic pricing and much more.  Links Mentioned in the Show: NYUConnect with JoseAmazon Dynamic Pricing Strategy in 2024Course: AI EthicsRelated Episode: The Future of Marketing Analytics with Cory Munchbach, CEO at BlueConicSign up to RADAR: Forward Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

AI/ML Analytics Big Data Marketing
Jose Mendoza, PhD – Academic Director, Integrated Marketing, Clinical Assistant Professor, NYU

Using algorithms for marketing is now a common practice—but there are significant concerns about their ethical implications and how they can interact with consumers. In this talk, NYU's Jose Mendoza offers a state-of-the-art review of ethical algorithms in marketing, focusing on the latest research, industry initiatives, and best practices.

Attendees will learn about transparency and accountability in algorithmic decision-making; the need for diversity and inclusion in algorithm development; and the role of marketers in ensuring that algorithms are ethical and responsible. We will also explore the challenges and opportunities of using ethical algorithms in marketing and how businesses can leverage these algorithms to drive positive change.

Come to this session for a understanding of the ethical considerations surrounding algorithmic decision-making in marketing and contemporary practices and developments.

Marketing
Data Universe 2024
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