talk-data.com

We all know that data, like wine and cheese, becomes more valuable when combined. And, just like wine and cheese, they can lead to serious headaches. Whether you are emailing Excel files around, capturing data from thousands of IoT-devices, or just joining your Google Analytics and sales data, you can benefit from following a structured process to minimize your headaches. After debugging yet another failed pipeline I have distilled my experience of building data ingestion pipelines in 8 simple (though not necessarily easy) steps from setting up triggers to archiving and retention.

With the end of third-party cookies rapidly approaching, it's time to look ahead. How will we handle attribution reporting in the future? What possibilities do we, as marketing analysts, actually have? Jente delves into the various approaches you can adopt, from Marketing Mix Modeling to Data Clean Rooms and conversion modeling.

Russell will go into details about the trials, tribulations, maths, complexities behind the scenes of building the tech.

In this presentation, we’ll explore the parallels between the worlds of poker and data-driven marketing. Both realms require a strategic approach to decision-making in environments filled with uncertainty and imperfect information. Focus on embracing imperfection and leveraging available data to make informed choices, much like a seasoned poker player analyzes their hand and the table dynamics.

The ability to build a robust, data-driven marketing platform has transitioned from a luxury to a necessity for maintaining competitiveness. A crucial aspect of this evolution is identifying the most effective tools that not only get the job done but also keep costs manageable.

We need to raise our standards, change our data measurement/collection mindsets and start challenging and asking more questions to people and vendors that defend and justify practices that are questionable:

Traditional agencies that sell time and material projects suffer from a lack of predictable, sustainable income as a result of market forces. The curse of the project-based sale affecting both clients and agencies, impacts the ability to hire, manage and grow talent as well as the ability to maintain stable working conditions.

In this presentation, Daniel will discuss ways to use Search data effectively and at scale. He’ll give an introduction on the data available today, and go on to talk about Search Console bulk data exports; from product decisions to best practices when exporting, analyzing and visualizing the data. Daniel will also talk about challenges (and tips) related to using data effectively.

Leading an analytics team is a complex challenge, especially when it comes to acquiring and retaining the ideal digital analyst. Addressing this issue led Elena Nesi and Fosca on a research quest focused on talent retention strategies in the analytics realm - gathering valuable insights from colleagues, conducting team retrospectives and feedback surveys, and analyzing broader trends related to employee retention and departures. The goal? Understanding why individuals leave their roles and how teams can better retain valuable talent.

Demonstrate any Digital Analytics solutions or method of your own that is way beyond the defaults. Who decides who's gonna win? The audience. Send your nomination to [email protected]!