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Doing sales better is perhaps the most direct route to making more revenue, so it should be a priority for every business. B2B sales is often very complex, with a mix of emails and video calls and prospects interacting with your website and social content. And you often have multiple people making decisions about a purchase. All this generates a massive data—or, more accurately, a mess of data—which very few sales teams manage to harness effectively. How can sales teams can make use of data, software, and AI to clean up this mess, work more effectively, and most of all, crush those quarterly targets?  Ellie Fields is the Chief Product and Engineering Officer at Salesloft leading Product Management, Engineering, and Design. Ellie previously led development teams at Tableau responsible for product strategy and engineering for collaboration and mobile portfolio. Ellie also launched and led Tableau Public. In the episode Richie and Ellie explore the digital transformation of sales, how sales technology helps buyers and sellers, metrics for sales success, activity vs outcome metrics, predictive forecasting, AI, customizing sales processes, revenue orchestration, how data impacts sales and management, future trends in sales, and much more.  Links Mentioned in the Show: SalesloftConnect with EllieForrester ResearchCourse - Understanding the EU AI ActRelated Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at TescoRewatch sessions from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile app Empower your business with world-class data and AI skills with DataCamp for business

By now, many of us are convinced that generative AI chatbots like ChatGPT are useful at work. However, many executives are rightfully worried about the risks from having business and customer conversations recorded by AI chatbot platforms. Some privacy and security-conscious organizations are going so far as to block these AI platforms completely. For organizations such as EY, a company that derives value from its intellectual property, leaders need to strike a balance between privacy and productivity.  John Thompson runs the department for the ideation, design, development, implementation, & use of innovative Generative AI, Traditional AI, & Causal AI solutions, across all of EY's service lines, operating functions, geographies, & for EY's clients. His team has built the world's largest, secure, private LLM-based chat environment. John also runs the Marketing Sciences consultancy, advising clients on monetization strategies for data. He is the author of four books on data, including "Data for All' and "Causal Artificial Intelligence". Previously, he was the Global Head of AI at CSL Behring, an Adjunct Professor at Lake Forest Graduate School of Management, and an Executive Partner at Gartner. In the episode, Richie and John explore the adoption of GenAI at EY, data privacy and security, GenAI use cases and productivity improvements, GenAI for decision making, causal AI and synthetic data, industry trends and predictions and much more.  Links Mentioned in the Show: Azure OpenAICausality by Judea Pearl[Course] AI EthicsRelated Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at TescoCatch John talking about AI Maturity this SeptemberRewatch sessions from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile appEmpower your business with world-class data and AI skills with DataCamp for business

One of the best applications of data science is that it allows experimentation within any organization at scale. The ability to test a new checkout feature, the color of a button, and analyze whether that improves customer experiences can be truly magical when done correctly. However, doing this at scale means that the entire organization needs to be bought into the experimentation agenda. So how do you do this and how do you make sure this becomes part of your organization’s culture? Amit Mondal is the VP & Head of Digital Analytics & Experimentation at American Express. Throughout his career Amit has been a financial services leader in digital, analytics/data science and risk management, driving digital strategies and investments, while creating a data driven & experimentation first culture for Amex. Amit currently leads a global team of 200+ Data Scientists, Statisticians, Experimenters, Analysts, and Data experts. In the episode, Adel and Amit explore the importance of experimentation at American Express, key components of experimentation strategies, ownership and coordination in experimentation processes, the pillars that feed into a culture of experimentation, frameworks for building successful experiments, robust experiment design, challenges and trends across industries and much more.  Links Mentioned in the Show: American ExpressDecoding Marketing Mix Modeling[Course] A/B Testing in PythonRelated Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at TescoRewatch sessions from RADAR: AI Edition New to DataCamp? Learn on the go using the DataCamp mobile app Empower your business with world-class data and AI skills with DataCamp for business