In this session, we’ll build a functional generative AI application designed to solve a common IT challenge for small teams. We’ll start by defining a problem and exploring how gen AI can offer a solution. Next, we’ll select a pretrained model from Model Garden and use it to build a simple application with intelligent automation. Throughout the process, we’ll demonstrate testing and refinement techniques. This session is ideal for visual learners who want to see the power of gen AI in action and gain the confidence to build their own AI-powered solutions.

Step into the journey from startup to IPO with exclusive insights from Spotify. Discover how to navigate pivotal moments on the growth path, from evolving your organizational structure to tackling major architectural shifts that prepare you for an expanding customer base. Learn how cutting-edge AI can be your ally in streamlining operations, scaling with precision, and making data-driven decisions that set you apart.

Choosing the right cloud infrastructure can make or break your business strategy. Join us in this enlightening session to explore how tech-savvy individuals and enterprises alike have done the math and chosen AMD EPYC™-powered Google Cloud instances. We’ll dive into real-world customer success stories and showcase the latest virtual machines from Google Cloud and AMD. Discover how these cutting-edge products can help you deploy innovative AI applications that drive business growth, while ensuring cost and energy efficiency.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Deutsche Bank and Deloitte as we show you how our GenAI-powered chatbot is enhancing customer engagement, driving efficiency, and changing the face of banking. In this fascinating session, we'll demonstrate how the chatbot, integrated into the Deutsche Bank customer-facing banking app, provides accurate product and service information, guides customers to the right transactions, and seamlessly connects to live agents as needed. We'll also review insights and best practices for implementing your own chatbot solutions on Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Imagine a world where interacting with your data is as simple as chatting with a friend. Gemini in Looker makes this a reality, bringing the power of Google's most advanced AI models and agents directly to your BI workflows. This session explores how Gemini's genAI capabilities and Looker Agents are being integrated into Looker, empowering users to analyze data, build dashboards, and generate insights using natural language. Discover how this powerful combination unlocks new levels of productivity for BI professionals and business users alike.

Join us to explore the future of databases and AI, two technologies driving the AI transformation era. Discover state-of-the-art capabilities and learn how to leverage multimodal models, vector search, natural language, and text search in your applications. We’ll share practical techniques for taking these cutting-edge technologies from concept to production. Customers will share their real-world experiences using AlloyDB AI and Vertex AI to accelerate innovation and transform their businesses. Gain insights into their journeys and learn how to unlock the full potential of AI and databases for your own organization.

In this session, we’ll describe how Google Cloud Consulting and Professional Service teams have partnered with enterprise customers on their large-scale innovation, transformation, and migration journeys and accelerated the paths to their business objectives. We’ll cover a number of customer and partner success stories, transforming their business via large scale migration, NVIDIA GPU technologies and other AI infrastructure innovations.

It’s no secret that AI is a driving force behind some of the most innovative and engaging entertainment experiences today, but do you know how the AI hidden behind the scenes comes together to captivate audiences and accelerate business? In this session, a panel of leading media & entertainment executives from The Weather Channel and The Sherlock Company will reveal their AI strategies and tactics on everything from content creation, enhancing viewer engagement, streamlining content delivery, overcoming challenges around data privacy, and more. Gain invaluable insights to help implement AI in your media strategy and position your organization for the future of entertainment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how a leading transportation and logistics firm automated shipment document processing using Google's Gemini 1.5 Pro multimodal LLM with Pythian. Learn how they reduced driver dwell times by 10x, improved cargo throughput, and enhanced operational efficiency.  Hear the pros and cons of automating data extraction in the transportation industry and explore how Google Cloud Platform and Vertex AI were used to create an all-in-one solution that scans documents, extracts data, validates accuracy, and integrates with existing systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Organizations excel at building software, but they often struggle with the complexity of delivering it to production. This session introduces Software Logistics, a crucial discipline within Platform Engineering, focusing on the journey from package to runtime. Learn how to build delivery pipelines that handle modern cloud-native applications through practical patterns, real-world examples, and essential frameworks. Discover how customers implement Software Logistics practices to achieve reliable, secure, and efficient delivery of applications.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Agentic workflows analyze vast amounts of data and generate insights in real-time, giving you a competitive advantage with your AI offering. But when should you use them and how do you get started? Join DataStax to learn what use cases are best for employing agentic workflows, best practices for assuring accuracy, and getting your agentic AI into production.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Discover how to break free from the cycle of endless AI Proofs of Concept (POC) and unlock scalable, enterprise-wide impact. In this session, we’ll explore proven strategies for operationalizing AI, including leveraging cloud-native solutions like Vertex AI, building robust MLOps pipelines, and defining measurable ROI tied to business goals. Through real-world examples and actionable insights, learn how to overcome common scaling challenges, drive cultural adoption, and future-proof your AI strategy for sustained innovation and success.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Building product recommendation system/chat bot using LLMs is simple... on paper. In reality, simple RAG covers only the simplest scenarios. To cover more complicated one, you may want to learn about such things as a conversation graph, logical and semantic routing, hybrid search etc. In this talk I share lessons and tricks we have learn during building product recommendation system using Gemini.

Unlock the power of generative AI and data. Join experts from LlamaIndex and Google Cloud databases and learn how to seamlessly integrate LlamaIndex with AlloyDB and Cloud SQL for PostgreSQL, enabling your apps to reason, act on your data, and leverage the performance of Google Cloud. We’ll share real-world examples and code. Discover new possibilities for building advanced gen AI applications.

This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

Learn from public sector leaders about how they are innovating and improving the citizen experience with AI-powered tools and virtual agents. By applying technology to streamline processes, personalize interactions, and improve access to information, public sector agencies are able to more efficiently and effectively serve their citizens.

This session explores patterns for productionizing AI applications on Google Kubernetes Engine (GKE). Learn to leverage open source frameworks, cloud AI services, and readily available models to train, deploy, and scale with GKE. We’ll share real-world customer stories and best practices for productionizing AI solutions on GKE.

Dive into the world of serverless GPUs with Cloud Run. This talk explores how Cloud Run delivers on-demand GPUs with unprecedented flexibility and cost efficiency. Learn how you can achieve optimal performance and resource utilization with rapid autoscaling and scaling to zero. And discover how Cloud Run GPUs can help you build AI inference apps with open models, high-performance computing, graphics rendering, and much more.