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Airbyte

etl data_integration open_source

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Coalesce 2024: Fueling product development and customer insights with dbt

At Airbyte, we leverage dbt to power our roadmap - from user discovery to customer retention efforts.

We need to parse across many sources of data across our open-source and Cloud communities, including Gong transcripts, NPS surveys, and Github issues. I'll share examples of how dbt powers how we work - from discovering product gaps and their importance to deals, to building retention tools like custom notifications around customer pipelines.

Speaker: Natalie Kwong Product Airbyte

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

We talked about:

Natalie’s background Airbyte What is ETL? Why ELT instead of ETL? Transformations How does ELT help analysts be more independent? Data marts and Data warehouses Ingestion DB ETL vs ELT Data lakes Data swamps Data governance Ingestion layer vs Data lake Do you need both a Data warehouse and a Data lake? Airbyte and ELT Modern data stack Reverse ETL Is drag-and-drop killing data engineering jobs? Who is responsible for managing unused data? CDC – Change Data Capture Slowly changing dimension Are there cases where ETL is preferable over ELT? Why is Airbyte open source? The case of Elasticsearch and AWS

Links:

Natalie's LinkedIn: https://www.linkedin.com/in/nataliekwong/ https://airbyte.io/blog/why-the-future-of-etl-is-not-elt-but-el

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