Learn how to leverage Amazon SageMaker's training jobs with recipes to fine-tune Nova models using Direct Preference Optimization (DPO) and Supervised Fine-Tuning (SFT) techniques and seamlessly deploy them in Amazon Bedrock. This session demonstrates how to fine-tune Nova models for advanced tool-calling capabilities, enabling intelligent agents that can autonomously execute workflows by interfacing with multiple AWS services, custom APIs, and internal tools. Learn how to customize, evaluate, and deploy Nova models for production-ready agentic systems that can handle multi-step business processes while maintaining reliability and control.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Bring existing agents to AWS with Amazon Bedrock AgentCore. Whether you've built custom agents or use frameworks like LangChain, LangGraph, CrewAI, or LlamaIndex, this session shows how to run them on secure, scalable AWS infrastructure without rewriting your logic. Discover how AgentCore's API-based orchestration integrates external agent frameworks and services, centralizing tooling, observability, memory, and security. Learn how Cohere Health successfully integrated their healthcare workflow agents with AgentCore to enable secure, scalable processing of healthcare prior authorization decisions, leveraging AgentCore's services like Runtime and Memory to meet strict healthcare compliance requirements while maintaining the flexibility to use their chosen frameworks.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Building on our advancements unveiled at the New York Summit, this session explores the evolution of Nova Agents beyond conventional web browsing, human-in-the-loop (HITL) oversight, and standard tool use. We will dive into hybrid approaches, innovative LLM-tool interactions, and API-driven strategies that boost efficiency, reliability, and autonomy in agentic AI systems. Additionally, we'll highlight how supervisors can utilize HITL to approve, refine, and assume control of agent workflows, enabling more robust and flexible AI operations.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

We've all experienced it—that moment when an AI assistant creates more problems than it solves because of its robotic responses and lack of contextual awareness. It operates in a vacuum, making customer experiences less than delightful. In this session, you will learn how to create meaningful and hyper-personalized customer experiences with Amazon Nova Sonic and design patterns to enable new use cases. You will discover how Amazon Nova Sonic's tool use and function calling capabilities enable integration with external APIs and internal and external data sources to provide context that makes for delightful voice-based customer interactions.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Amazon DocumentDB (with MongoDB compatibility) is a serverless, fully managed, MongoDB API-compatible document database service. In this session, deep dive into the most exciting new features Amazon DocumentDB offers including Serverless, columnar read replicas, performance upgrades, and DocumentDB 8.0 [TBC]. Learn how the implementation of these features in your organization can improve resilience, performance, and the effectiveness of your applications.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this chalk talk, learn how the new structured data retrieval capability in Amazon Bedrock Knowledge Bases is empowering organizations to unlock the value of their structured data. The fully managed solution with a natural language to SQL (NL2SQL) module removes the complexity, empowering developers to send natural language queries about their data and receive SQL queries, result sets, or narrative responses—all through a simple API call. Discover how your organization can harness the power of structured data to build the next generation of intelligent applications.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Unlock the power of Amazon Nova: a revolutionary family of understanding models that can handle multiple input types such as text, images, and videos. This session dives into the groundbreaking capabilities of Amazon Nova, which are setting new benchmarks in AI. Discover how these models excel in visual reasoning, agentic workflows, and functional expertise across key enterprise verticals. Experience industry-first video understanding on Amazon Bedrock and unparalleled customizability through self-service fine-tuning and distillation. Amazon Nova offers superior price performance, with lower pricing at equivalent or better latency. Join this session to explore how Amazon Nova can transform your AI applications, from document analysis to API execution and UI actuation.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Base LLMs can read and write but aren't capable of acting on their own. Tool use and agents allow models to connect to your APIs and other real-world systems to turn their knowledge into action. Discover how to use advanced prompt engineering and clever system design to craft powerful automations using Anthropic’s Claude models in Amazon Bedrock, learning specialized tool syntax and optimizing solutions through strategic planning. Also, learn how frameworks like Amazon Bedrock Agents are pushing the boundaries of AI capabilities. Join us to explore the forefront of AI-driven automation and elevate your LLM skills.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Learn how to empower anyone in your organization to unlock valuable insights from your data with Amazon SageMaker Canvas. With SageMaker Canvas, you can create highly accurate machine learning models for regression, classification, and time-series forecasting and fine-tune select foundation models—all without writing code or needing machine learning experience. In this session, explore how to scale ML operations through API-driven automation. Also discover how Gosoft used SageMaker Canvas AutoML time-series capabilities to automate demand forecasting for thousands of products across 15,000 7-Eleven stores in Thailand.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Amazon DocumentDB (with MongoDB compatibility) is a fully managed native JSON document database that makes it easy and cost-effective to operate critical document workloads at virtually any scale without managing infrastructure. In this session, take a deep dive into the most exciting new features Amazon DocumentDB offers including global cluster failover, global cluster switchover, compression, and the latest query APIs. Learn how the implementation of these features in your organization can improve resilience, performance, and the effectiveness of your applications.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this lightning talk, you will learn how to utilize Amazon Bedrock Agents to gain insights from blockchain data and interact with smart contracts using natural language. You will gain knowledge regarding how to build a natural language interface to query blockchain data from the AWS Public Blockchain datasets for Ethereum and Bitcoin data. You will also gain an understanding of how to create agents that are capable of calling Amazon Managed Blockchain Query APIs and writing to the blockchain.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this session, Rick Sears, General Manager of Amazon Athena, EMR, and Lake Formation at AWS, explores how generative AI is revolutionizing businesses and the critical role data plays in this transformation. He discusses the evolution of AI models and the importance of a comprehensive data management strategy encompassing availability, quality, and protection of data.

Mark Greville, Vice President of Architecture at Workhuman, shares insights from Workhuman's journey in building a robust cloud-based data strategy, emphasizing the significance of storytelling, demonstrating value, and gaining executive support.

Kamal Sampathkumar, Senior Manager of Data Architecture at Workhuman, delves into the technical aspects, detailing the architecture of Workhuman's data platform and showcasing solutions like Data API and self-service reporting that deliver substantial value to customers.

Learn more at: https://go.aws/3x2mha0

Learn more about AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSEvents #awsaianddataconference #generativeaiconference #genaiconference #genaievent #AWSgenerativeai #AWSgenai

In this session, hear how AWS is upgrading the cloud by enabling the modern encryption protocol Transport Layer Security (TLS) 1.3 globally and removing outdated TLS 1.0/1.1 for all AWS service API endpoints. Learn about the higher security and faster connection performance TLS 1.3 provides and how you can check that your applications are using it. Find out how we minimized the customer impact of these large changes across millions of differing client configurations, including some of the unique challenges we encountered and how we overcame those obstacles. Lastly, learn about future TLS technologies for AWS, including QUIC and post-quantum cryptography.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing